Summary
Overview
Work History
Education
Skills
Websites
Certification
Exhibitions, Commissions & Features
Timeline
Generic

WALLACE BERKLEY GIBBS III

Alameda

Summary

Berk is a multi-disciplinary creative professional with over 20 years of experience in visual arts, branding, and entrepreneurship. Skilled new media artist, muralist and illustrator with a strong foundation in marketing, customer experience, and business development. Proven success launching and growing restaurant brands, art directing, leading creative campaigns, and building authentic customer engagement through art and storytelling. Berk has both been an integral part of teams as well as lead teams and is someone that people enjoy working with. He has worked with artist such as Selena Gomez, J Balvin and Megan the stallion, as well as brands and campaigns like Coachella, Hugo Boss, Coach, Spotify and Coke. Working creatively with City entities, managing large budgets, street closures and managing teams are all experiences that add to the artists strengths.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Co-Founder/Co-Owner/Creative Director/Chief Marketing Officer

World Famous Hotboys
01.2018 - Current
  • Founded a unique restaurant concept with a strong emphasis on brand storytelling and visual identity.
  • Designed all visual branding, menus, packaging, signage, and interior and exterior aesthetics.
  • Created and led marketing strategies across social media, resulting in 20% follower growth and increased local reach.
  • .5 mil impressions and growing
  • 7 locations nationally / Headquarters Oakland CA.

Brand & Marketing Consultant

Berk Visual
01.2012 - Current
  • Developed brand identities for startups and national and international businesses, including logo design, branding guidelines, tone of voice, and visual strategy.
  • Managed digital campaigns, increasing web traffic and engagement by +20%.
  • Produced content calendars, shot and edited promotional videos/photos, and ran social ad campaigns.
  • Creative direction
  • Unique in person marketing opportunities thru interactive public art
  • Developed comprehensive brand strategies to enhance market presence and drive customer engagement.
  • Conducted in-depth market research to identify trends and inform strategic marketing initiatives.

Independent Artist

Berk Visual
01.2008 - Current
  • Created large-scale murals for commercial and residential clients, specializing in a bold, colorful and energetic style.
  • Worked to create large new media installations, custom graphics, brand identities, merchandise and more for a variety of clients
  • Collaborated with local businesses and nonprofits on public art initiatives.
  • Managed client relations, consultations, and social media marketing to grow clientele.
  • Created original artwork utilizing diverse media techniques and materials to express unique artistic vision.
  • Developed personal brand through strategic social media engagement and marketing initiatives, enhancing visibility and audience reach.

Fine Artist

Berk Visual
01.2008 - Current


  • Produced diverse art using various mediums to express artistic vision.
  • Executed projects showcasing creativity and technical skills.
  • Collaborated with galleries to enhance community engagement through exhibits.
  • Mentored emerging artists in technique and professional growth.
  • Managed supply inventory for ongoing projects.
  • Efficiently organized personal studio space for creative productivity.

Education

Bachelor of science - recording industry management - production and technology

Middle Tennessee State University
Murfreesboro, TN
05.2004

Skills

  • Fine Art & Illustration
  • Murals and new media installations
  • Art direction and creative consulting
  • Brand Identity Development
  • Digital & Social Media Marketing
  • Photography & Content Creation
  • Project & Team Management
  • Customer Experience

Certification

  • Social Media Marketing – instagram YouTube and TikTok content creation and creative marketing
  • Proficient in Adobe suite programs for renders and graphics creation
  • Analog video specialist proficient in networking, programming and editing analog video with vintage broadcasting equipment

Exhibitions, Commissions & Features

  • DAVMO and The Young Guns, VMOCA , 2009
  • Colorado Daily article "Creatives Convene", 2012
  • NFK Plot Mural, Norfolk A 2014
  • HOLOGRAMS NEW MEDIA INSTALLATION, LOS ANGELES 2018
  • ART BASEL, Mural in Wynwood, MIAMI 2018
  • DesignerCon, TV Installation for BG booth, ANAHEIM 2018
  • Digital Death Film Fest, Superchief LA, LOS ANGELES 2018
  • LA is Trying to Kill Me, TV installation, Superchief LA, 2019
  • REVERT, Superchief LA, 2019
  • NOTHING CHEEZY, New Media Installation, Think Tank, LOS ANGELES 2019
  • DesignerCon, Main Stage Production Design, Anaheim Convention Center, ANAHEIM 2019
  • ART BASEL, Cake Exhibition, MIAMI 2019
  • Thriftcon, Featured New Media Installation, LA convention Center, LOS ANGELES 2019
  • Glitch City, Art Exhibition and New Media Installation, Slow Dive Gallery, Norfolk VA, 2020
  • Selena Gomez and Black Pink, Ice Cream Video Murals, LOS ANGELES 2021
  • CARDI B, UP video Mural, LOS ANGELES 2021
  • HOLY MOUNTAIN Mural, CDMX 2022
  • City of Walnut Creek Mural, WALNUT CREEK 2022
  • THAILAND Mural, PATTAYA 2023
  • "Channel Surf" Exhibition and New Media Installation, Think Space Gallery, LOS ANGELES 2023
  • Oakland’s World Famous Hotboys Sells 1m Nashville Hot Chicken Sandwiches Since Their 2019 Opening, FORBES 2023
  • HOLLYWOOD100, LOS ANGELES 2024
  • Coachella Production Design, ISOKNOCK LOS ANGELES 2024
  • Wall Street Mural Festival Participant, PORTSMOUTH 2024
  • Plaza Walls Participant, OKLAHOMA CITY 2024
  • The Chaos of Creativity - Berk Goes Berserk on Art, Music, and Fried Chicken, UPMAG 2024
  • KNOCK2 Tour Production Design, lOS ANGELES 2025
  • Wall Street Mural Festival, Judge, PORTSMOUTH 2025
  • OFFSITE, Exhibition and New Media Installation, PORTSMOUTH 2025
  • Oakland’s World Famous Hotboys Sells 1,000,000 Nashville Hot Chicken Sandwiches Since Their 2019 Opening

Timeline

Co-Founder/Co-Owner/Creative Director/Chief Marketing Officer

World Famous Hotboys
01.2018 - Current

Brand & Marketing Consultant

Berk Visual
01.2012 - Current

Independent Artist

Berk Visual
01.2008 - Current

Fine Artist

Berk Visual
01.2008 - Current

Bachelor of science - recording industry management - production and technology

Middle Tennessee State University

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WALLACE BERKLEY GIBBS III