Walid Turki

Key Responsibilities Key Achievements

About Synox
French technology company providing IoT and data software solutions for Smart Cities, Smart Buildings, Mobility, and Utilities. Synox designs and delivers SaaS and on-premise platforms, helping public and private organizations manage their digital transformation.

Role Overview
Managed large client portfolios in France while leading Synox’s international expansion across the Middle East, North Africa, Spain, and North America. Opened new markets, structured regional strategies, launched a foreign subsidiary, and closed multi-million dollar contracts. Combined team leadership, enterprise account management, and international business development.

• Managed and expanded a portfolio of 400+ strategic clients in France (CDC Habitat, Viparis, Cool Roof, Banque de France, Sogetrel, Bouygues).
• Defined and executed go-to-market strategies in KSA, UAE, Spain, Morocco, and Canada.
• Opened and managed Synox Spain (Valencia): legal setup, hiring, operations, first clients.
• Negotiated complex B2B and B2G deals adapted to SaaS, on-premise, and hybrid architectures.
• Managed cross-border teams and coordinated internal resources for international deployment.
• Led client-facing activities: high-level meetings, tenders, demos, seminars, trade shows.
• Ensured compliance with local regulations and public procurement processes.
• Collaborated with internal product, legal, and tech teams to tailor solutions to each market.
• Closed a $120M contract with TARSHID for a 1.5 million sensor deployment in Saudi Arabia.
• Secured key deals with Riyadh Municipality, Jeddah, Al-Ula, Qiddiya, aligned with Vision 2030.
• Generated +200% revenue growth in the Middle East within 18 months.
• Opened Synox Spain, operational in under 6 months.
• Built and managed a pipeline of €15M+ across France, GCC, North Africa, and North America.
• Increased sales conversion by +30% through CRM process optimization.
• Recruited, coached, and managed high-performing international sales teams.
• Represented Synox in 10+ international events and webinars, boosting brand visibility.

About Dell
Global leader in IT infrastructure, cloud solutions, and end-to-end hardware & software services for enterprises, public institutions, and SMEs.

Role Overview
Provided tailored technology and infrastructure solutions to corporate and public clients, combining hardware, cloud, and software services. Operated in both run-rate (short cycle) and long-cycle (strategic) sales environments. Contributed to business growth through data-driven strategies, CRM optimization, and cross-functional collaboration.

• Managed a mixed sales pipeline: volume-based run-rate deals and complex long-cycle strategic accounts.
• Designed and delivered end-to-end business solutions, integrating Dell hardware, cloud services, and software tools.
• Conducted in-depth client needs assessments to align offers with IT infrastructure goals.
• Collaborated with pre-sales, technical, and marketing teams to co-build strategic offers.
• Utilized AI and CRM tools to optimize client segmentation, lead nurturing, and upsell opportunities.
• Monitored market trends and competitor positioning to refine sales strategies.

• Increased average contract value by +25% through solution selling and account-based strategies.
• Led new client acquisition in public and private sectors, contributing to market share growth.
• Improved conversion and sales velocity by streamlining internal processes via CRM automation.
• Positioned Dell as a preferred infrastructure partner by aligning offers with digital transformation needs.