WALI KHAN
Mississauga,Ontario
Summary
Versatile professional with a strong background in marketing and four years of sales experience in the retail industry. Proven ability to manage comprehensive marketing strategies, coordinate with teams, and produce high-quality content that drives engagement and business growth. Passionate about creating exceptional user experiences, with a long-term goal of transitioning into UX/UI Design to blend creativity and functionality in innovative ways.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
3 Food Street
Mississauga, Canada
05.2023 - Current
- Managed and optimized all social media platforms, including Facebook, Instagram, and TikTok, through the creation of compelling content and campaigns that resonated with our target audience. Additionally, handled the management of the marketing budget and processed invoices
- Utilized effective marketing methodologies such as SWOT analysis and customer segmentation to analyze customer behavior trends, and preferences, facilitating the successful introduction of 10 new menu items since the launch
- Collaborated closely with cross-functional teams within the business unit to develop cohesive marketing strategies, monitor key performance indicators (KPIS), and provide actionable insights and recommendations for continuous improvement
- Led these marketing efforts, achieving significant year-over-year increases: a 40% rise in engagement, a 30% growth in followers, and a 25% increase in customer interaction
Key Holder Supervisor
Boathouse
Mississauga, Canada
11.2023 - 09.2024
- Managed the opening and closing processes for the store including cash handling responsibilities with utmost accuracy
- Trained and mentored new staff on operational procedures and customer service standards, fostering a collaborative team environment and enhancing overall performance
- Handled recruitment processes for new hires including interviews, background checks, onboarding
Marketing Associate
Pakistani Student Association (UTM)
Mississauga, Ontario
09.2022 - 04.2023
- Working with a diverse team of 40 associates and executives across multiple departments, ensuring elevated customer satisfaction levels through effective problem resolution, and continuous feedback mechanisms.
- Worked closely with the sales team to create specific marketing plans to reach potential targets.
- Planning small and large-scale events, ranging from 100 to 400 people.
- Contacted local businesses around the GTA regarding sponsorships.
- Generated approximately $11,000 per event in sales by promoting the events through social media.
Educator (Seasonal)
Lululemon
Mississauga, Canada
06.2022 - 01.2023
- Worked collaboratively with team members to execute store initiatives and events, fostering a supportive work environment, and driving collective success.
- Operated the cash register and POS to handle purchases, refunds, and exchanges for customers.
- Demonstrated exceptional customer service skills, resolving customer complaints efficiently and courteously.
Graphic Design Coordinator (Intern)
University of Toronto Mississauga
Mississauga, Canada
05.2022 - 08.2022
- Spearheaded graphic design initiatives for a new Health and Education course at the University of Toronto, leading the creative vision and execution
- Collaborated with internal stakeholders to identify and align on key objectives and values, employing methodologies such as SMART goals to develop a comprehensive execution plan that met all employer goals and expectations
- Utilized platforms such as Canva and Final Cut Pro to develop a distinctive course logo in collaboration with a team, implementing innovative design strategies to produce engaging, visually cohesive course materials.
- Including presentations, handouts, and digital content
- Met tight deadlines of three months, successfully executing all plans, launching the course with full enrollment, and achieving a 95% satisfaction rate from students and employers.
Sales Associate
Softmoc
Mississauga, Ontario
09.2021 - 05.2022
- Maintained visual merchandising standards, ensuring displays were attractive, organized, and aligned with brand guidelines.
- Participated in seasonal and promotional campaigns, contributing to successful product launches and store events.
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
Sales Associate (Seasonal)
Gap
Mississauga, Ontario
05.2021 - 08.2021
- Provided exceptional customer service by understanding individual needs, and offering tailored recommendations to ensure an outstanding shopping experience.
- Achieved and surpassed sales goals through effective upselling, cross-selling, and product knowledge.
- Built strong relationships with customers, leading to repeat visits, and increased brand loyalty.
Education
Honours Bachelor of Arts (B.A.) - Communication, Culture, Information & Technology
University of Toronto
Mississauga, ON06-2023
Certification - Digital Communications
Sheridan College
Oakville, ON06-2023
Skills
- Figma
- Digital Marketing Management
- Adobe Premiere Pro
- Content Strategy
- Graphic Design
- Project Team Leadership
- Rapid Prototyping
- Project Management
Projects
Research Assistant- Capstone Project- University of Toronto- 2023
- Collaborated with cross-functional teams to perform a comprehensive analysis of a client's company, including an evaluation of current standings using Google Analytics and identifying key areas for enhancing social media presence.
- Education Conducted an in-depth evaluation of the company's marketing strategies and roadmaps using methodologies like SWOT and PESTLE analysis pinpointing gaps while developing targeted strategies and action plans for improvement.
- Leveraged platforms such as Instagram and TikTok to create compelling content, boost follower engagement while monitoring performance/internal KPIs to provide actionable insights and identifying significant trends.
- Resulted in a 90% increase in social media presence, an 80% increase in website traffic, and a 90% growth in overall sales year-over-year.
Timeline
Key Holder Supervisor
Boathouse
11.2023 - 09.2024
Marketing Coordinator
3 Food Street
05.2023 - Current
Marketing Associate
Pakistani Student Association (UTM)
09.2022 - 04.2023
Educator (Seasonal)
Lululemon
06.2022 - 01.2023
Graphic Design Coordinator (Intern)
University of Toronto Mississauga
05.2022 - 08.2022
Sales Associate
Softmoc
09.2021 - 05.2022
Sales Associate (Seasonal)
Gap
05.2021 - 08.2021
Honours Bachelor of Arts (B.A.) - Communication, Culture, Information & Technology
University of Toronto
Certification - Digital Communications
Sheridan College
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