Wai Chan
New Westminster,BC
Summary
Dynamic leader with a proven track record at Starbucks Canada, enhancing operational efficiency and customer connection scores by 68%. Expert in strategic event planning and marketing, with a flair for data analytics and optimization. Skilled in leadership and team development, consistently driving growth and exceeding performance targets.
Overview
7
7
years of professional experience
Work History
Store Manager
Starbucks Canada
Vancouver, BC
10.2023 - Current
- Developed a staffing strategy to fill a 180-hour coverage gap, ensuring seamless operations during Black Friday & Boxing Day, the busiest days of the year
- Identified operational inefficiencies and implemented changes that boosted customer connection scores by 68% in three months
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Evaluated store performance and incorporated feedback to implement improvement plans.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
Stage Coordinator
Thunderstorm Opera
Vancouver, BC
08.2019 - 04.2024
- Maintained a safe working environment by enforcing safety protocols during rehearsals and performances.
- Managed backstage operations during live performances, ensuring timely cues and transitions.
- Developed social media marketing strategies to help increase ticket sales and built relationships with influencers in the industry.
Head of Secretary
International Conference of Traditional Medicines
Burnaby, BC
08.2018 - 08.2020
- Managed venue negotiations and budget allocation for conference expenses, accommodations, and catering.
- Designed and implemented a comprehensive event strategy, including marketing, scheduling, and staffing.
- Coordinated travel arrangements and completed expense reports for travel reimbursement.
- Developed and maintained relationships with key stakeholders, including sponsors, partners, and suppliers.
Event Coordinator
JueWei Food Co. Ltd
Vancouver, BC
12.2019 - 12.2019
- Assisted guests throughout the duration of an event by providing directions or answering questions about available amenities.
- Coordinated with media personnel such as photographers and videographers for capturing important moments during the event.
Event Assistant
G.E.M. World Tour Concert
Vancouver, BC
03.2019 - 03.2019
- Supported ticket sales campaigns to maximize audience reach and attendance
- Worked with cross-functional teams to achieve goals.
- Collaborated with production staff to deliver exceptional performances.
Education
Bachelor of Arts - Psychology & Law Studies
University of British Columbia (UBC)
Skills
- Performance & Growth Marketing
- Data Analytics & Optimization
- Strategic Event Planning & Marketing
- Operations & Workflow Efficiency Improvement
- Stakeholder & Vendor Negotiations
- Team Development
- Project Management
- Budget Management
- Digital Marketing Platforms
Preferred Name
Peter
Hobbies and Interests
- Content Creation
- Networking
- Event Planning
- Snowboarding
- Surfing
- Fishing
Skills Expertise
- Performance & Growth Marketing (Paid Social, Paid Search, Direct Mail)
- Data Analytics & Optimization (KPIs, A/B Testing, CAC, ROI)
- Strategic Event Planning & Marketing
- Operations & Workflow Efficiency Improvement
- Stakeholder & Vendor Negotiations
- Leadership, Coaching & Team Development
- Project & Budget Management
- CRM & Digital Marketing Platforms (Google Ads, Meta, WeChat, Instagram)
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Professional
References
References available upon request.
Timeline
Store Manager
Starbucks Canada
10.2023 - Current
Event Coordinator
JueWei Food Co. Ltd
12.2019 - 12.2019
Stage Coordinator
Thunderstorm Opera
08.2019 - 04.2024
Event Assistant
G.E.M. World Tour Concert
03.2019 - 03.2019
Head of Secretary
International Conference of Traditional Medicines
08.2018 - 08.2020
Bachelor of Arts - Psychology & Law Studies
University of British Columbia (UBC)