Wael Mohammed
Toronto
Summary
Motivated professional with extensive experience in igaming and social media brand building. Possesses unmatched leadership and strategy skills to maximize company revenue. Expertise in customer relations, marketing strategies and merchandising.
Overview
4
4
years of professional experience
Work History
Product Manager
GreenTomatoMedia
01.2023 - Current
- Successfully executed a IGaming social media campaign that generated over 3,000 new subscribers from an initial base of zero and garnered more than 500,000 views, achieving exceptional engagement and conversion rates.
- Negotiated flat rates for reviews of online casinos to be published on social media accounts, successfully driving traffic to the casinos and achieving an average of 10 conversions per month.
- Oversaw the recruitment process to automate workflows, enhancing our ability to create content, products, and campaigns to effectively execute the content strategy plan.
NFT Community Builder & Graphic Designer
Strategy Up
06.2022 - 11.2022
- Successfully developed and launched the new marketplace platform hellohali.com, independently designing the logo, overall site aesthetics, and establishing comprehensive branding guidelines.
- Designed and executed an NFT project, encompassing website design, corporate structure, and project roadmap. Developed and maintained a fully functional Discord channel, with regular updates and design enhancements implemented on a weekly basis.
- Engaged in multiple ventures involving video editing and graphic design work for various related projects.
Junior Creative Designer
Coinhaven
10.2021 - 05.2022
- Designed and developed all social media posts, infographics, and Web3 and cryptocurrency content for the company, ensuring a cohesive and professional visual identity across all platforms.
- Produced custom animated GIFs and promotional commercial video content as part of the company's brand strategy.
- Managed all creative assets including banners, posters, announcements, blog posts, and other design materials for the company.
Food Merchandiser
Shoppers Drug Mart
02.2020 - 02.2022
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Answered 15 average customer questions daily regarding store merchandise, department information, and pricing.
- Trained 5 new team members in merchandising best practices, ensuring a cohesive approach across the store.
Education
Computer Systems Technician in Computer Technology/Computer Systems Technology -
George Brown College
Toronto04.2018
Skills
- Adobe Creative Suite
- Troubleshooting and QA
- Creative Design
- Brand building
- Graphic Design
- Video Editing
Volunteer Experience
RugDoc, 08/01/21, 08/01/21, Volunteer, Created a tutorial based animation for educational purposes.
Timeline
Product Manager
GreenTomatoMedia
01.2023 - Current
NFT Community Builder & Graphic Designer
Strategy Up
06.2022 - 11.2022
Junior Creative Designer
Coinhaven
10.2021 - 05.2022
Food Merchandiser
Shoppers Drug Mart
02.2020 - 02.2022
Computer Systems Technician in Computer Technology/Computer Systems Technology -
George Brown College
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