Wade McCallum

Hired to grow sales and bring structure and process to sales & alliances and increase the corporate presence within Salesforce in the US & Canada markets

• Deliver unique advisory offerings and thought leadership to Salesforce sellers to generated pipeline, grow deal size, and improve close win rate by 32%
• Sales strategies and programmatic sales approaches to qualify leads and improve the speed from quote to cash- within 6 months tripling the pipeline and close rates increased from 25% to 45%
• Maintain regular Sales & Marketing reporting and KPIs for Decision Foundry Leadership and the Board of Directors with a high degree of forecasting accuracy while staying within budget guidelines
• Negotiated 7 figure Salesforce Consulting Partnerships with two Global Distribution Partner

Overview: Tall Trees Consulting is a group of freelance consultants focused on helping companies grow revenue, maximize strategic partnerships, and improve sales predictability. I have helped the following companies grow revenue, enhance sales operations, scale sales capacity, and optimize partner relationships.

Key Milestones

• Mentored and supported high-performing teams, resulting in over 70 new hires and a $300 million pipeline.
• Improved forecast accuracy by 85% by implementing sales processes and predictive sales methodologies.
• Opened strategic markets worth over $30 million, driving significant business growth.

Fractional CEO - Ogma Jan 2024 - Jun 2024

• Hired to evaluate the market readiness of the company's AI-driven data insights applications. Analyze the pipeline, provide a commercial assessment and viability report to the Board of Directors.

Consultant VP Sales - Procedureflow Jan 2020 - Aug 2020

• Expanded the Sales Team to include Business Development, Account Management, Sales Enablement & Sales Operations.
• Implemented Salesforce CRM to streamline sales processes and increase forecasting predictability
• Successfully penetrated the financial services market and secured two enterprise-level customers.

Consultant VP of Sales - Celtx Mar 2018 - Nov 2019

• Hired to develop enterprise sales capacity and evaluate enterprise value proposition.
• Led expansion of the Sales Team to include Business Development, Account Management, and Sales enablement. •Optimize Salesforce CRM to streamline sales processes and increase forecasting predictability
• Successfully built an enterprise client pipeline consisting of top industry brands

Global responsibility for partner strategy and revenue growth for Martello's Microsoft practice. Collaborated with the executive team to execute a plan to bring structure and process to sales & alliances and increase the corporate presence globally within the Microsoft ecosystem

Key Milestones

• 18% increase in new partner revenue by implementing strategic initiatives and fostering strong relationships.
• Generated $20 million in new pipeline by developing and executing effective partner strategies
• Mentored team to $22 million in new pipeline in 12 months
• Team achieved 35% YoY Sales growth - Improved CSAT 32%
• Maintain regular Sales & Marketing reporting and KPIs for Leadership and the Board of Directors with a high degree of forecasting accuracy while staying within budget guidelines

• Led the corporate sales team overseeing daily, weekly, and monthly sales reporting to drive maximum profitability and growth
• Actively participated in quality improvement processes, delivering continuous improvements to enhance customer growth and experience
• Improved forecast accuracy by 85% by implementing continuous improvement processes
• Mentored and supported sales team members to achieve their full potential and targets, resulting in over 70 new hires and a $150 million pipeline

• Lead the development and performance of a Strategic Enterprise Sales Team towards achieving sales targets in line with company vision and values
• Oversee daily, weekly and monthly sales reporting
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Participate actively in the Quality Improvement Processes and deliver continuous improvement to help customer growth and improve customer experience;
• Monitor results relative to metrics and develop coaching and incentive programs for the Sales team
• Overseen the growth and management of a $50 million pipeline
• Applied sales process to deliver 22.3% close win rate
• Min 118% Overachievement of Team Target year over year

Responsible for sales and marketing, and strategic alliances Distribution. Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.

Key Milestones

• Grew Partnership Sales from startup to $11 million
• Overseen a $2.3 million professional Services acquisition