Summary
Overview
Work History
Education
Skills
Timeline
AdministrativeAssistant

Vritti Malhotra

Customer Success Lead
Toronto,ON

Summary

Experienced digital leader with over 7 years of expertise in digital advertising, account management, and strategic leadership. Proven ability to foster strong customer relationships, drive digital growth, lead cross-functional teams and in exceeding over 110% QoQ targets while delivering high-quality digital initiatives. Adept at digital strategy, project management, budgeting, and client communication. Extensive experience in digital campaign execution across multiple verticals, including automotive, CPG, pharma, and financial services.

Overview

7
7
years of professional experience

Work History

Customer Success Lead

Google
06.2022 - Current
  • Directed the strategic planning and execution of digital advertising campaigns, managing project scopes, budgets, and timelines to ensure optimal delivery for over 100 clients across various sectors
  • Consulting & providing strategic advice to small and medium businesses as well as advertising agencies in the USA and Canada to help them optimize their advertising campaigns on Google platforms
  • Regularly monitor performance, update forecasts, & recommend action as appropriate to improve sales, margin, & value proposition
  • Thorough interaction with accounts, understand account strategies, needs, and opportunities, & incorporate those into internal plans
  • Monitor and track market and competitive activity/developments, building in-depth knowledge of the digital media space and refining strategies accordingly
  • Managing 1100 clients every quarter with quarterly revenue ranging from $20000K to $25000k
  • Accomplishing quarterly and yearly revenue targets for the organization
  • Suggesting ad budgets, A/B testing, keyword research, and conversion optimization
  • Using a consultative approach to strategize and advise on tailored campaign strategies, latest product BETAs, and best practices for boosting account- level performance
  • Proven ability to learn quickly and adapt to new situations.

Senior Account Manager

Media Supplements Pvt Ltd
04.2021 - 03.2022
  • Secured 20+ new clients for the year worth USD 200000 by generating potential leads through transactional business, cold calling, and networking with senior management
  • Negotiated and closed successful pitches ranging from USD 7000 to USD 90000
  • Host campaign kick-off meetings and partner with the client on gathering campaign launch assets
  • Partner with cross-functional teams on the production of custom creative assets
  • Assisted Clients like PepsiCo, Uber Eats, and Jovees Herbal and ideated advertising campaigns influencing positive brand recall andincreasing sales for the products.

Account Manager

Surya Display Pvt Ltd
09.2018 - 02.2021
  • Won the account pitch for Apple's shot-on-iPhone advertisement campaigns worth USD 100,000 annually
  • Designed and coordinated creative services, and advertising campaigns to address client service needs in Delhi NCR and generated status reports realizing a 20% year-on-year increase in sales revenue
  • Won the Best Account Manager Award for the year 2019-2020
  • Assisted the senior account manager on a team restructure and financial management for revenue growth and productivity improvement by 55%
  • Assisted clients in independent BTL Advertising campaigns which helped to translate sales revenue for the year to 40%
  • Supervised a team of 30 people and implemented PepsiCo's SWAG campaigns worth USD 90,000 for influencing brand recall, which led to an increase in revenue by 30% in the year 2019.

Senior Account Executive

Laqshya Media Group
09.2017 - 08.2018
  • Effectively managed 10 client accounts by organizing weekly agendas and maintaining the client database
  • Generated revenue growth of USD 100,000 over the year for the company through lead generation, client communication, brand strategic planning & campaign management, with an improved customer acquisition rate of 20%
  • Conceptualized, organized, and implemented creative BTL advertising campaigns including brand tie-ups, corporate meets, and family day events
  • Pan India with Google- Youtube, Tech Mahindra, cheil-Samsung, Jindal Steel, Rockwell Automations & Rehau.

Education

Masters Of Global Business - undefined

SP Jain School of Global Management

Skills

  • Digital Strategy & Leadership
  • Client Relationship Management
  • Budget Forecasting & Financial Reporting
  • Project Management (Agile, Scrum)
  • Digital Campaign Management
  • Website & App Project Management
  • Salesforce (plus)
  • Reporting & Presentation Skills

Friendly, positive attitude

Teamwork and collaboration

Problem-solving

Time management

Flexible and adaptable

Dependable and responsible

Multitasking

Critical thinking

Organizational skills

Active listening

Organization and time management

Verbal communication

Timeline

Customer Success Lead

Google
06.2022 - Current

Senior Account Manager

Media Supplements Pvt Ltd
04.2021 - 03.2022

Account Manager

Surya Display Pvt Ltd
09.2018 - 02.2021

Senior Account Executive

Laqshya Media Group
09.2017 - 08.2018

Masters Of Global Business - undefined

SP Jain School of Global Management

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Vritti MalhotraCustomer Success Lead