Vincent Kang
Vancouver,Canada
Summary
Goal-oriented individual with a strong background in media buying and technical proficiency. Leverages business acumen to enhance performance and foster growth across various platforms. Known for adaptability and a proactive approach to overcoming challenges.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Media Buying Team Leader
Coinis
Vancouver, Canada
02.2024 - Current
- Strategically identified and scaled profitable traffic sources, executing data-driven arbitrage media buying strategies to maximize ROI
- Oversaw campaign performance across multiple channels, leveraging real-time data to optimize bidding, creatives, and audience targeting
- Led and mentored a team of media buyers, setting performance benchmarks, providing ongoing guidance, and ensuring alignment with revenue goals
- Collaborated cross-functionally with data analysts and developers to build internal S2S campaign launch platforms and customized reporting tools, streamlining operations and enhancing decision-making
Senior Performance Media Buyer
Ask Media Group
Vancouver, Canada
03.2023 - 01.2024
- Managed high-volume (7- to 8- figure) search arbitrage campaigns across multiple traffic sources to drive scalable, profitable user acquisition
- Optimized performance in real time by adjusting bids, creatives, and targeting based on CPC, CTR, RPM, and ROI metrics
- Ensured traffic quality and compliance by working with third-party invalid traffic (IVT) monitoring partners, minimizing risk and protecting campaign profitability
- Spearheaded the exploration and expansion of media buying opportunities across multiple programmatic platforms to unlock new revenue streams and optimize performance
Senior Media Buyer
System 1
Vancouver, Canada
07.2021 - 03.2023
- Executed data-driven media buying strategies across high-performing traffic sources, consistently driving strong ROI and scalable growth
- Analyzed and optimized live campaign performance by fine-tuning bids, creatives, and audience targeting based on real-time performance indicators
- Conducted competitive analysis and market research to uncover new opportunities and inform strategic buying decisions
Campaign Manager
Noise Digital
Vancouver, Canada
10.2019 - 07.2021
- Managed and executed multi-channel paid media campaigns across programmatic, search, social platforms, and direct vendor buys, ensuring alignment with client goals and performance KPIs
- Resolved complex campaign performance issues by developing creative, data-backed solutions that maintained or exceeded KPI benchmarks across diverse client portfolios
- Collaborated with Media Strategists to coordinate creative asset trafficking, monitor campaign pacing, and assess performance results for optimization opportunities
Account Manager
War Room
Vancouver, Canada
04.2019 - 09.2019
- Acted as the primary liaison for assigned clients, ensuring transparent, timely, and effective communication throughout all stages of campaign execution
- Addressed and resolved complex client account challenges by developing strategic, results-driven solutions that aligned with performance goals and KPIs
Affiliate Specialist
iProspect, Dentsu Aegis Network
Montreal, Canada
05.2017 - 08.2018
- Actively sought and established daily partnerships with new publishers to drive increased affiliate revenue and expand brand reach
- Negotiated campaign placements and developed performance-based incentives to attract and retain high-quality affiliates for client brands
Affiliate Marketing Coordinator
Income Access, Paysafe
Montreal, Canada
10.2016 - 05.2017
- Proactively sourced and recruited new affiliates on a daily basis, expanding the affiliate network and increasing revenue opportunities
- Created compelling marketing materials, such as blog posts and newsletters, to promote client businesses across industry forums and websites
Education
Bachelor of Arts - International Studies & Marketing
McGill University
Montréal, QC01-2016
Skills
- Campaign optimization
- Media buying
- Data analysis
- Reporting and analytics
- Performance marketing
- Traffic quality assessment
Certification
- BrainStation Digital Marketing Professional
References
References available upon request.
Timeline
Media Buying Team Leader
Coinis
02.2024 - Current
Senior Performance Media Buyer
Ask Media Group
03.2023 - 01.2024
Senior Media Buyer
System 1
07.2021 - 03.2023
Campaign Manager
Noise Digital
10.2019 - 07.2021
Account Manager
War Room
04.2019 - 09.2019
Affiliate Specialist
iProspect, Dentsu Aegis Network
05.2017 - 08.2018
Affiliate Marketing Coordinator
Income Access, Paysafe
10.2016 - 05.2017
Bachelor of Arts - International Studies & Marketing
McGill University
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