Dedicated and results-driven Account Manager with a flair for nurturing high-impact client relationships. With 4+ years in top-tier agencies, unfailingly collaborate closely with internal teams to improve performance.
Hi, I’m
Viviana Moran
London,Ontario
Summary
Overview
10
years of professional experience
1
Certificate
Work History
BeeMediaGuayaquil, Ecuador
Senior Consultant, Paid Media
01.2021 - Current
Job overview
- Developed and executed Google Ads ans Meta Ads campaigns to support business objectives.
- Provided strategic recommendations based on data analysis to improve overall ROI of campaigns.
- Worked closely with clients throughout the entire lifecycle of their Google Ads and Meta Ads campaigns from onboarding to launch and post-launch optimizations and management.
- Analyzed search query reports to identify new keywords and optimize existing campaigns.
- Collaborated with design team on creating effective display ads for remarketing campaigns.
- Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA.
Mullen Lowe DeltaGuayaquil, Ecuador
Account Executive
05.2022 - 03.2023
Job overview
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
- Provided strategic recommendations based on data analysis to improve overall ROI of campaigns.
- Assisted in executing press, influencer and consumer events to meet KPIs.
- Provided technical support to clients regarding product usage and troubleshooting.
- Created reports on key performance indicators related to client services activities.
Mobyle EngageGuayaquil, Ecuador
KAM / Paid Media Strategist
01.2020 - 05.2022
Job overview
- Designed and built advertising campaigns designed to capture potential clients' attention and to increase existing customers' loyalty
- Set digital marketing strategies using PPC, SEO, Google SEM, websites and MMP buying models
- Monitoring of campaigns in Programmatic and Affiliate Marketing
- Project Management for operators and businesses in the US, Australia, the UK and LATAM with clients such as Tracfone, GameTech and Lorgan’s Global
- Supervising Affiliate Marketing and Programmatic campaigns with advertising agencies such as Maruri GREY, Paradais, Lettera and various clients nationwide.
Maruri GreyGuayaquil, Ecuador
Digital Ad Trafficker
01.2019 - 01.2020
Job overview
- Created, monitored, and optimized campaigns in Google Ads Manager and other ad platforms such as Twitter, Instagram, LinkedIn, YouTube, Google Ads (SEM and display)
- Managed multiple clients ad account simultaneously with 10K+ monthly budget.
- Tracked campaign performance metrics such as CPM, CPC, CTR.
- Identified areas of improvement in existing campaigns and provided recommendations for optimization.
- Assisted in the development of digital advertising policies and procedures.
McCANNGuayaquil, Ecuador
Strategic Planner
02.2019 - 07.2019
Job overview
- Analyzed data from market research studies to identify potential opportunities for expansion.
- Conducted benchmarking analysis and trendy topics research for A+ clients.
- Developed strategies for Brand Identity & Communication
- Wrote the Effie’s applications for clients.
E-voice MarketingGuayaquil, Ecuador
Community Manager
01.2017 - 01.2018
Job overview
- Developed and implemented strategies to increase community engagement.
- Organized online events and webinars to promote products and services.
- Assisted with developing marketing plans for campaigns and promotions.
- Coordinated clients monthly photoshoot & video productions.
DiplyToronto, Canada
Bilingual Content Analyst / Writer
11.2015 - 10.2016
Job overview
- Ideated and analyzed trending/viral content for multiple Hispanic audiences and micro-influencers.
- Published paid-ads on social media and studied the results to further improve reach.
- Ran A/B testing FB ads (Dark Posting)
- Optimized digital assets such as images, videos, audio files, infographics. for improved visibility on search engines.
- Identified key performance indicators related to content success metrics.
SummerhillToronto, Canada
Customer Sales Representative
01.2014 - 01.2015
Job overview
- Strategic activations for real estate "Oxford Property Management" and “Toronto Hydro”
- Customer service on the Call Center for energy-saving programs
- Performed administrative tasks such as filing paperwork, updating databases and generating reports.
- Identified new business opportunities through networking and cold calling.
Education
Universidad Autónoma de Barcelona
MA with Honors in P.R. and Communications
12.2018
University Overview
Bishop’s University
B.B.A. in Entrepreneurship Minor in Social Psychology
12.2013
University Overview
Fordham University
P.R. Management Certificate
12.2018
University Overview
University of Toronto
Digital Marketing Courses
12.2015
University Overview
Skills
- Campaign Implementation
- Content Marketing
- Target Audience Analysis
- Project Management
- Branding
- Campaign Management
- Search Engine Optimization
- Communications Management
- Client Relationship Management
- Relationship Building
- Data Collection and Analysis
- Digital Media
- Customer Demographics
- CRM Software
- Copywriting Abilities
- Business Acumen
- Strategic Planning
- Public and Media Relations
- Advertising Campaign Assessment
- Consulting
- Business needs analysis
- Business Development
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Professional
Certification
SEO, SEMrush - 2023
Google Ads Search, Google - 2023
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
Languages
- EN
- SPA
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
Timeline
Account Executive
Mullen Lowe Delta
05.2022 - 03.2023
Senior Consultant, Paid Media
BeeMedia
01.2021 - Current
KAM / Paid Media Strategist
Mobyle Engage
01.2020 - 05.2022
Strategic Planner
McCANN
02.2019 - 07.2019
Digital Ad Trafficker
Maruri Grey
01.2019 - 01.2020
Community Manager
E-voice Marketing
01.2017 - 01.2018
Bilingual Content Analyst / Writer
Diply
11.2015 - 10.2016
Customer Sales Representative
Summerhill
01.2014 - 01.2015
Universidad Autónoma de Barcelona
MA with Honors in P.R. and Communications
Bishop’s University
B.B.A. in Entrepreneurship Minor in Social Psychology
Fordham University
P.R. Management Certificate
University of Toronto
Digital Marketing Courses
Languages
Languages
- EN
- SPA
Similar Profiles
Rebecca BrownRebecca Brown
Marketing Specialist at SlyFox Marketing and Web DesignMarketing Specialist at SlyFox Marketing and Web Design
Jack MuradoJack Murado
Customer Support Specialist at MarriottCustomer Support Specialist at Marriott
Shang XuShang Xu
Volunteer at Museum LondonVolunteer at Museum London