Vithya Velnathan
Bradford,,ON
Summary
Creative and detail-oriented communications professional with a strong foundation in municipal marketing, digital media, and community engagement. Proven ability to craft compelling content across platforms, with hands-on experience managing social media, producing video content, and supporting strategic campaigns. Adept at balancing creativity with strategy to effectively communicate key messages to diverse audiences. Passionate about public service, storytelling, and building meaningful connections between organizations and their communities.
Overview
1
1
year of professional experience
Work History
Marketing and Social Media Coordinator
City of Richmond Hill
Richmond Hill, Ontario
09.2024 - Current
- Led the planning, development, and execution of digital campaigns across multiple platforms to promote City programs, events, and services.
- Coordinated with internal departments and external partners to ensure strategic alignment and messaging consistency.
- Developed written content for newsletters, media releases, promotional materials, and web updates, maintaining municipal branding and tone.
- Managed video production from concept to final edit for public-facing initiatives and community engagement events.
- Oversaw community engagement efforts including real-time coverage, public feedback, and content moderation.
- Monitored social media analytics and trends to optimize engagement and guide future communication strategies.
- Maintained digital asset libraries, including a comprehensive archive of images and video content.
Videographer & Social Media Assistant
Keep it Movin' Films
Toronto, Ontario
04.2024 - Current
- Film and edit cinematic wedding videos, capturing authentic moments and delivering polished, emotionally driven final products.
- Plan shot lists and timelines in collaboration with the lead videographer to ensure seamless day-of execution.
- Curate and manage content for Instagram, including reels, teaser clips, and behind-the-scenes visuals to showcase recent work and attract new clients.
- Monitor engagement and stay on top of trends to help grow the brand’s presence and reach on Instagram.
- Work closely with the lead videographer to brainstorm creative content ideas that align with the company’s style and tone.
Marketing and Communications Intern
City of Richmond Hill
Richmond Hill, Ontario
04.2024 - 08.2024
- Supported the communications team by creating engaging content for social media, helping grow audience reach and interaction.
- Assisted in video production and event coverage, ensuring content aligned with the City’s strategic goals and branding.
- Participated in the development of public-facing communications such as posters, web content, and event promotion.
- Contributed to internal reports and analytics tracking the effectiveness of campaigns and public response.
Education
Honours Bachelor of Commerce- Marketing
Seneca College of Applied Arts And Technology
North York, ON04-2025
Skills
- Final Cut Pro, Adobe Suite
- Social media content creation
- Sprout Social and analytics tools
- Marketing and engagement strategies
- Written and visual storytelling
- Microsoft Office (Word, Excel, PPT)
Timeline
Marketing and Social Media Coordinator
City of Richmond Hill
09.2024 - Current
Videographer & Social Media Assistant
Keep it Movin' Films
04.2024 - Current
Marketing and Communications Intern
City of Richmond Hill
04.2024 - 08.2024
Honours Bachelor of Commerce- Marketing
Seneca College of Applied Arts And Technology
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