Vishwajeet Vishnu Lanjekar

Managed all paid media search activities for Toyota in the New York region, with a focus on driving performance and results at both regional and dealership levels through lead-based campaigns.

Held monthly meetings with clients to provide performance insights and discuss optimization strategies, overseeing budgets exceeding $1 million USD per month. Collaborated regularly with product teams to test META features and new platform updates, streamlining reporting processes to enhance efficiency in stakeholder communication.

Developed a cohesive SEM strategy, integrating paid search, display advertising, and remarketing tactics. Established and maintained strong client relationships through consistent project updates and a focus on achieving measurable results.

Leading a high-performance team of 24 to manage multiple brands, including Stellantis, Asics, and Ancestry. Developed strategies with Account Managers to meet client expectations and drive results across accounts.

Stellantis (Peugeot) - PMAX Floodlight Bid Strategy on SA360:
To improve Peugeot's always-on strategy, we shifted from Google Ads tags to an alpha floodlight bidding strategy on SA360, optimizing PMAX campaigns similar to search ads. This resulted in a 30% reduction in cost-per-conversion and a 16% increase in conversions.

Shopping Ads Strategy for Asics:
Implemented product segmentation in Shopping Ads, categorizing products by Leader, Bleeder, Potential, and Zombie groups. This structure boosted quarterly revenue by 34% and improved ROAS. The Potential group was prioritized, while Bleeders were capped to maintain efficient ROAS.

At Publicis Global Delivery, managed digital marketing operations for UK clients from the Mumbai headquarters, overseeing a high-performance team of 10 for brands like Visa, Asics, and Lloyds, focusing on end-to-end B2B social media operations.

Responsibilities:

• Led RTB media planning, performance analysis, report automation, task delegation, and interactive dashboard creation, ensuring quality checks and adherence to SLAs.
• Developed roadmaps and quarterly business reviews for key accounts, collaborating closely with Google and SA360 product teams for strategic platform updates.

Achievements:

• Lloyds Banking Group: Successfully launched Reddit as a new platform, implementing upper funnel activities via Auction and Category Takeover campaigns.
• For Asics, optimized traffic to the Shoe Finder page across four European markets by shifting from intent-based keywords to mindset-based targeting. This strategy increased monthly clicks by 100% and boosted conversions by 44% at reduced CPCs through RLSA and Shopping campaigns.

Got promoted from “Marketing Analyst” to “Business Associate” within a year of joining.