Vishawn Thompson
Toronto,ON
Summary
Driven and results-oriented Senior Communications Coordinator with over nine years of experience in crafting impactful messaging, and promoting positive brand visibility. Proven ability to develop compelling messaging across diverse media platforms, including digital marketing, print, social media, email campaigns, website management, and monthly newsletters. Recognized as a collaborative team player with strong problem-solving skills, exceptional written and verbal communication abilities, and a talent for building meaningful connections with stakeholders.
Overview
20
20
years of professional experience
Work History
Senior Communications Coordinator
Toronto Construction Association
Richmond Hill, ON
01.2023 - Current
- Maintains a consistent look and feel in compliance with the company's branding guidelines' overall mission.
- Created and implemented market development strategies to attract new members, and improve membership retention.
- Designs and coordinates the production (approval and distribution) of external communication publications, including a weekly bulletin and a monthly e-newsletter to over 19,000 members and prospects.
- Executes social media strategy, and measures reach and engagement. Provides recommendations to management based on identified patterns of engagement.
- Monitor email marketing campaigns, surveys, and online promotional materials.
- Identifies appropriate communication channels for sharing client and organization stories and messaging.
- Work with an outside development team to daily modify and update content on the company website.
- Managed four signature events that attracted over 250 attendees and raised over $80,000 in sponsorship.
- Work closely with team members to deliver project requirements, develop solutions, and meet deadlines.
- Complete assigned responsibilities (managing invoices, and creating and completing detailed financial reports in Excel.)
- Performs other duties as required.
Communications Coordinator
Toronto Construction Association
Richmond Hill, ON
04.2014 - 01.2023
- Prepared and edited the monthly newsletters and weekly bulletin to share essential updates with members and prospects.
- Utilized digital and computer software to upload, post, or edit online content.
- Promoted company events by using graphics and disseminating information in communication materials.
- Adhered to the social media communications timeline by checking the calendar to keep up with posting.
- Coordinated with the communications manager to post and distribute cross-platform content.
- Provide administrative support for two committees by coordinating meeting dates, taking detailed meeting minutes, managing event logistics, and performing other organizational functions, including addressing members' and prospects' inquiries.
Receptionist / Construction Book
Toronto Construction Association
Richmond Hill, ON
09.2013 - 04.2014
- Provided administrative support throughout the company, including reception, the annual construction book, the plans room, and accounting.
- Greeted guests and responded to telephone and in-person requests for information promptly and professionally.
- Logged checks daily in the CRM and recorded information in Excel to be later verified by the accounting department.
- Helped maintain the admin center (online) by screening job posts, approving resumes, posting/updating event details, and publishing documents for purchasing.
- Appointed as Commissioner of Oaths, I signed affidavits for members.
- Received incoming packages and mail, dispersed parcels and correspondence, and shipped outgoing items daily.
- Took accurate messages for staff and management to facilitate open, speedy communication.
- Directed clients to appropriate personnel to address concerns, resolve complaints, or answer account-related questions.
Public Relations & Event Coordinator
Women's Post
Toronto, ON
02.2011 - 07.2011
- Assisted in the creation of proposals, partnership packages, and sponsorship programs.
- Created target lists for prospective partners, and assisted in the marketing and promotion of the Women's Post brand, both in print and online.
- Assisted in the execution of social media programs and digital marketing initiatives.
- Designated onsite key point person for a variety of vendors, sponsors, and clients.
- Assisted in the preparation of post-event reports.
Sales Associate/Key Holder
Tristan
Toronto, ON
06.2005 - 01.2008
- Three years of experience in customer service in the retail industry.
Education
Advanced Diploma - Business Administration/Marketing
George Brown College
Toronto, ON04-2011
Skills
- Strategic communication
- Written and verbal communication
- Multi-channel marketing
- Brand promotion and visibility
- Social media management
- Event coordination
- Database management
- Problem solving
- MS Office (Word, PowerPoint, Excel, and Outlook 365)
- Collaboration and teamwork
Timeline
Senior Communications Coordinator
Toronto Construction Association
01.2023 - Current
Communications Coordinator
Toronto Construction Association
04.2014 - 01.2023
Receptionist / Construction Book
Toronto Construction Association
09.2013 - 04.2014
Public Relations & Event Coordinator
Women's Post
02.2011 - 07.2011
Sales Associate/Key Holder
Tristan
06.2005 - 01.2008
Advanced Diploma - Business Administration/Marketing
George Brown College
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