Vishal Srivastava
Dartmouth,Canada
Summary
Dynamic media executive with over 25 years of expertise in strategic broadcast and digital advertising sales across diverse platforms, including digital, television, and print. Proven leader in driving global business development and managing P&L for independent strategic business units, consistently recognized for negotiating high-value advertising contracts and successfully launching major international brands into new markets. Skilled in mobilizing multi-disciplinary teams to foster innovation while leveraging emerging digital platforms to stay ahead of industry trends. Proficient in crafting comprehensive strategies that enhance revenue, optimize cost management, and streamline inventory processes, ensuring sustainable growth and competitive advantage.
Overview
24
24
years of professional experience
Work History
VAMIKA COMMUNICATIONS LIMITED
01.2019 - Current
- Serving as the exclusive Advertising Sale representative for major international brands, including Business Insider, History Channel (A&E), BRUT & Bloomberg (BQ PRIME-INDIA) across for MIDDLE EAST, ASIA, EUROPE, NORTH AMERICA
- Oversee day-to-day operations and strategic direction of the profitable multinational multimedia company.
- Leverage expertise in digital, broadcast, print, and outdoor media to ensure success of key brand and program growth initiatives.
EXECUTIVE VICE PRESIDENT
BLOOMBERG QUINT
12.2016 - 09.2019
- Successfully launched a Bloomberg digital Platform and developed a complete television broadcast division, managing day-to-day operations and creating strategies to enhance market share.
- Drove value creation efforts for India's leading business news broadcasting and digital verticals, focusing on Digital & Broadcast Media Sales.
- Partnered with Bloomberg to introduce both locally produced and high-value branded content to the Indian market.
EXECUTIVE VICE PRESIDENT & HEAD, GLOBAL BUSINESS
CNBC TV18 (NETWORK 18)
12.2002 - 05.2016
- Led profit and loss (P&L) management as an independent Strategic Business Unit.
- Directed all strategy formulation for revenue enhancement, inventory management, brand positioning, cost management, and business development for CNBC TV18.
- Spearheaded global business development and outbound advertising sales across major international markets, including Asia Pacific, Europe, and the Middle East.
- Spearheaded for domestic, outbound & inbound advertising sales for CNBCTV18 and CNBC Global.
- Managed relationships with principals globally and drove Business Process Management (BPM) strategies across the group.
ASSISTANT BRAND MANAGER
HINDUSTAN TIMES LTD
06.2001 - 12.2002
- Responsible for Product Management and Media Planning / Buying for one of the Largest English Newspapers in India.
- Managed all marketing elements, including setting budgets, promotional plans, and the hiring and managing of external advertising agencies.
- Identified and selected the correct media mix for advertising campaigns and analyzed the efficacy of marketing/advertising expenditures.
Education
EXECUTIVE MANAGEMENT PROGRM - MARKETING & IT
Indian School of Business
BACHELOR OF ARTS (HONOURS) - SALES ADVERTISING AND SALES PROMOTION
Jamia Millia Islamia University
POST GRADUATE DIPLOMA IN MANAGEMENT - SALES & MARKETING
01.2000
Skills
- Integrated marketing leadership
- Digital & Broadcast Media Sales
- Sales Strategy and Revenue Enhancement and Client Acquisition
- Branded Content Generation & Sales
- Strategic Partnerships & Negotiation
- Market Expansion & GTM Strategy
- Business Process Management (BPM)
- Brand Development & Positioning
- Media Buying & Planning
- Data Analytics & ROI Optimization
Affiliations
Taught and guest lectured at the Amity School of Business in matters pertaining to media and brand development.
CITIZENSHIP
Canada
Timeline
VAMIKA COMMUNICATIONS LIMITED
01.2019 - Current
EXECUTIVE VICE PRESIDENT
BLOOMBERG QUINT
12.2016 - 09.2019
EXECUTIVE VICE PRESIDENT & HEAD, GLOBAL BUSINESS
CNBC TV18 (NETWORK 18)
12.2002 - 05.2016
ASSISTANT BRAND MANAGER
HINDUSTAN TIMES LTD
06.2001 - 12.2002
BACHELOR OF ARTS (HONOURS) - SALES ADVERTISING AND SALES PROMOTION
Jamia Millia Islamia University
POST GRADUATE DIPLOMA IN MANAGEMENT - SALES & MARKETING
EXECUTIVE MANAGEMENT PROGRM - MARKETING & IT
Indian School of Business