Vince (Shu Wei) Yeh

Berkeley

Summary

Operations-focused, data-driven builder with a UC Berkeley Economics background and hands-on experience driving growth, optimizing processes, and coordinating cross-functional teams. Proven ability to own initiatives end-to-end—from strategy to execution—improving operational efficiency and business performance. Experienced in fast-paced, multi-functional environments with strong interest in social products and U.S. market expansion. Bilingual in English and Mandarin, with cross-cultural experience bridging global teams.

Overview

years of professional experience

Work History

Business Analyst & Marketing Strategist

Master of Mushroom (Taichung, Taiwan / Remote)

Taichung

09.2024 - Current

Conducted market and customer behavior analysis to identify growth opportunities, refining marketing strategy for improved targeting.
- Analyze sales and operational metrics to provide data-driven insights for business planning and brand positioning.
- Develop digital marketing initiatives including social media promotions to increase brand visibility. • - Evaluate pricing strategy, demand trends, and competitive positioning within the food & hospitality market.
• - Support business development by evaluating partnerships and regional expansion opportunities.

Operation Coordinator

Think Academy

San Jose

03.2023 - 08.2024

Led and coordinated a cross-functional team of 4–9 members across operations, marketing, and education, ensuring efficient execution in a fast-paced environment
Redesigned operational workflows and implemented structured tracking systems, increasing overall efficiency by 20%
Built KPI dashboards (Tableau/Excel) to monitor performance and support data-driven decision-making
Designed and executed growth initiatives (marketing campaigns, outreach), improving user engagement and conversion rates by 25%
Conducted market research and competitive analysis to support business expansion strategy in the U.S.
Contributed to early-stage operational planning and execution, supporting scalable systems and processes

President

Taiwanese Overseas Student Association

Pleasant Hill

06.2019 - 06.2020

Built and led organizational structure, managing operations and defining roles to enhance execution efficiency across teams
Increased participation and enrollment by 10% through effective event strategy and targeted outreach efforts
Managed partnerships with sponsors and external organizations, aligning stakeholders to drive growth objectives

Education

Bachelor of Science - Environmental Economics & Policy

University of California, Berkeley

Berkeley, CA

08-2022

Skills

Operations & Execution: Process Design, Workflow Optimization, KPI Tracking, Operational Scaling
Cross-Functional Leadership: Stakeholder Alignment, Team Coordination, Execution Management
Data & Tools: Excel (Advanced), Tableau, Google Sheets, Python/SQL (Basic)

Growth & Strategy: Market Research, User Engagement, Conversion Optimization
Languages: English (Fluent), Mandarin (Native)

ADDITIONAL INFORMATION

Work Authorization: U.S. Permanent Resident (no sponsorship required)
Location: Berkeley, CA (open to relocation)
Interests: Social products, user behavior, Gen Z digital platforms, startup environments

Timeline