Vinay Kumar Gaur
Marketing
North York,Ontario
Summary
Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
Work History
Marketing Intern
Mind By Design
Oakville, ON
05.2022 - 07.2023
- Created proposals and organized pursuit documentation to support marketing staff.
- Collaborated with team members to help expand marketing channels.
- Monitored web traffic to analyze website performance.
- Designed and presented social media campaign ideas.
- Performed market analysis and researched latest trends.
- Helped with planning and hosting of marketing events.
- Contributed to mock-ups, email campaigns and social media content.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Participated in brainstorming meetings to develop marketing collateral.
- Measured and reported results of marketing initiatives.
- Created customized marketing materials to increase product awareness.
- Tracked key metrics and developed spreadsheets and data models.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
Sales Representative - Part Time
Kognitive Marketing
North York, ON
11.2021 - 08.2022
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Developed and delivered engaging sales presentations to convey product benefits.
- Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance.
- Minimized process lags through strategic sourcing and customer expectation management.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
Senior Executive
Honda Car India Limited
Noida, Uttar Pradesh
09.2019 - 08.2021
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Developed innovative and targeted collateral to support overall branding objectives.
- Identified industry benchmarks to measure success of key digital strategy areas.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Compiled product and customer data to generate informed profit projections.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Conducted thorough research to construct creative and fresh ideas.
Senior Executive
International Tractor Limited
Noida, Uttar Pradesh
09.2018 - 12.2019
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Enabled revenue generation by pursuing partnerships, sourcing funding and capitalizing on market opportunities.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Identified issues with production, workforce and material sourcing and implemented successful solutions.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Identified industry benchmarks to measure success of key digital strategy areas.
- Developed innovative and targeted collateral to support overall branding objectives.
Management Trainee
International Tractor Limited
Noida, Uttar Pradesh
06.2017 - 06.2018
- Collaborated with team members to help expand marketing channels.
- Created proposals and organized pursuit documentation to support marketing staff.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Participated in brainstorming meetings to develop marketing collateral.
- Performed market analysis and researched latest trends.
- Helped with planning and hosting of marketing events.
- Measured and reported results of marketing initiatives.
- Prepared persuasive sales and marketing presentation materials to engage clients.
Education
Post Graduation Diploma - Marketing Management
Humber College
Toronto, ON 09.2021 - 08.2022
Post Graduation Diploma - Digital Marketing
York University
Toronto, ON 09.2022 - Current
Bachelor of Technology - Mechanical Engineering
Dr. APJ Abdul Kalam Technical University
India 08.2013 - 04.2017
Skills
Marketing and advertising
Social media expertise
Social Media Management
Campaign development
Digital marketing
Employee training
Branding
Research methods
Performance metrics analysis
Social media engagement
Positioning
Communications management
Customer demographics
Certification
Product Management
Timeline
Google Analytics
03-2023
Post Graduation Diploma - Digital Marketing
York University
09.2022 - Current
Marketing Intern
Mind By Design
05.2022 - 07.2023
Google Ads Search Certificate
03-2022
Sales Representative - Part Time
Kognitive Marketing
11.2021 - 08.2022
Post Graduation Diploma - Marketing Management
Humber College
09.2021 - 08.2022
Product Management
07-2021
Product Road Map
07-2021
Senior Executive
Honda Car India Limited
09.2019 - 08.2021
Senior Executive
International Tractor Limited
09.2018 - 12.2019
Management Trainee
International Tractor Limited
06.2017 - 06.2018
Bachelor of Technology - Mechanical Engineering
Dr. APJ Abdul Kalam Technical University
08.2013 - 04.2017