VINAYAK JAIN
Toronto,ON
Summary
- Marketing professional with 3+ years of experience in digital marketing, media planning, and out-of-home (OOH) advertising, specializing in strategic campaign execution.
- Proven track record of optimizing marketing performance, enhancing audience engagement, and delivering data-driven insights to improve ROI.
- Expertise in CRM, programmatic advertising, and integrated media strategies, working with industry-leading brands like TD Bank, BMO, and McDonald's.
- Adept at managing multi-channel campaigns, collaborating with cross-functional teams, and leveraging analytics to drive business growth.
Overview
4
4
years of professional experience
Work History
Marketing Specialist | TD Bank & McDonald's
COSSETTE
Toronto, Canada
06.2023 - Current
- Lead digital and email marketing campaigns for TD Bank's credit card division, focusing on acquisition, loyalty, and customer retention.
- Increased customer engagement by 26% through strategic email marketing automation and segmentation using CRM tools.
- Managed OOH campaigns for McDonald's, overseeing media planning, ad placements, and performance tracking to maximize brand visibility.
- Collaborate with media partners, data analysts, and creative teams to optimize campaigns based on performance insights and industry trends.
Account Coordinator | BMO & Toyota
JAM DIRECT
Toronto, Canada
09.2022 - 06.2023
- Managed CRM and digital campaigns for BMO, achieving an 18% increase in lead conversions through data-driven marketing initiatives.
- Conducted post-campaign analysis, identifying segmentation opportunities that led to a 15% uplift in targeted marketing effectiveness.
- Developed integrated marketing strategies, incorporating digital, social, and OOH media, ensuring seamless execution, and maximizing ROI.
- Designed and delivered engaging client presentations, showcasing campaign results, insights, and recommendations to senior leadership.
Marketing Associate | Rogers & TD Bank
CULTURALIQ
Toronto, Canada
03.2021 - 08.2022
- Collaborated with cross-functional teams to enhance brand visibility and audience engagement through targeted media strategies.
- Generated 32M+ media impressions through targeted DEI marketing campaigns, elevating brand visibility and audience engagement.
- Conducted market research to develop strategies for product launches and campaigns for Rogers and Giant Tiger.
Education
Strategic Relationship Marketing -
Georgebrown College
Toronto, ON12-2022
Marketing Management -
Humber College
Toronto, ON09-2021
Bachelors Of Business Administration - Marketing
NMIMS University
07-2020
Skills
- Project Management
- Budget Management
- CRM and Email Marketing
- Digital Marketing Strategy
- Data Analysis and Insights Reporting
- Out-of-Home (OOH) Advertising and Planning
Timeline
Marketing Specialist | TD Bank & McDonald's
COSSETTE
06.2023 - Current
Account Coordinator | BMO & Toyota
JAM DIRECT
09.2022 - 06.2023
Marketing Associate | Rogers & TD Bank
CULTURALIQ
03.2021 - 08.2022
Strategic Relationship Marketing -
Georgebrown College
Marketing Management -
Humber College
Bachelors Of Business Administration - Marketing
NMIMS University
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