VINAYAK JAIN
Toronto,ON
Summary
With over three years of experience in a high-energy marketing environment, my deep passion for the marketing industry has been a driving force throughout my career. I have honed my skills in marketing analytics and project management, making me well-equipped to excel in this dynamic field. As an Account Executive at Cossette, I specialize in creating custom solutions for TD Bank through digital and email marketing strategies, while my unwavering commitment to the marketing industry fuels my dedication to making a significant impact.
Overview
6
6
years of professional experience
Work History
Account Executive
COSSETTE
Toronto, ON
06.2023 - Current
- Developed and executed comprehensive email marketing campaigns for TD Bank Credit Card Team, achieving a 60% increase in engagement.
- Conducted A/B tests to optimize campaign elements, resulting in a 30% increase in call-to-action clicks through data-driven improvements.
- Implemented marketing automation workflows for lead nurturing and customer retention, leading to a 72% increase in new bank account openings via email marketing campaigns.
- Analyzed key email marketing metrics, generated performance and ROI reports, and created strategies specifically targeting new-to-Canada customers, optimizing overall campaign effectiveness.
Account Coordinator
JAM DIRECT
Toronto, ON
09.2022 - Current
- Collaborated with BMO to implement strategic communications plans and digital marketing initiatives for new-to-Canada customers, resulting in a 74% increase in new customer acquisitions.
- Led BMO's largest email marketing campaign for their credit card team, managing a program valued at over $35 million.
- Created and designed email marketing campaigns to promote the launch of new Toyota vehicles using Salesforce and Adobe Campaigns, achieving a 163% increase in sign-ups.
- Analyzed customer demographics, preferences, and buying patterns using PowerBi and Google Analytics, leveraging insights to develop effective marketing nurturing programs.
Marketing Associate
CULTURALIQ
Toronto, ON
03.2021 - 08.2022
- Managed the coordination of numerous RFP submissions for conducting audits of Diversity, Equity, and Inclusion initiatives in municipal organizations, including the City of London, the City of Lethbridge, and the City of Whitby.
- Implemented a marketing campaign on "How South Asian Women Are Overlooked in the Canadian Workforce" which resulted in 32 million impressions and $390,000 in ad equivalency
- Used market research to develop action plans regarding product introductions, modifications and campaigns for Bell, Rogers & Giant Tiger
Marketing Intern
CBRE
, India
05.2018 - 11.2018
- Lead strategic marketing and branding initiatives through various channels including email, social media, website, company-owned events, and industry events
- Development and implementation of integrated marketing plans to drive awareness, leads, and revenue
- Built and managed a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, reports, infographics, social media, etc.)
Education
Strategic Relationship Marketing
Georgebrown College
12.2022
Marketing Management
Humber College
12.2021
Bachelors Of Business Administration - Marketing
NMIMS University
India 04.2019
Skills
- Project Management
- Budget Management
- Email Marketing
- Salesforce
- Google Analytics
- KPI Tracking
- Power BI
- Data analytics
Timeline
Account Executive
COSSETTE
06.2023 - Current
Account Coordinator
JAM DIRECT
09.2022 - Current
Marketing Associate
CULTURALIQ
03.2021 - 08.2022
Marketing Intern
CBRE
05.2018 - 11.2018
Strategic Relationship Marketing
Georgebrown College
Marketing Management
Humber College
Bachelors Of Business Administration - Marketing
NMIMS University