Vina Vongvarotai
San Francisco
Summary
INTERNATIONAL PRODUCT MANAGER! Possessing a total of over 6 years in marketing (agency B2B and ecommerce B2C) including 5+ years of digital product development and management. I am currently responsible for the overall business & site performance; initiating enhancements, managing site releases, bug tracking and all marketing aspects of the product (SEO, SEM, social and community engagement). Under my management, the business is seeing an average yearly growth in revenue of 60% and a growth and 350% increase in user registrations. Previously, as Content Manager was the content lead in developing multilingual sites. All my marketing and product management efforts are data-driven. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
20
20
years of professional experience
Work History
SNR. MARKETING MANAGER
VIATOR INC.
San Francisco
01.2014 - Current
- Online Tours & Activities
- Site & Product Manager to www.tourguides.viator.com
- Produce monthly reports and analysis of monthly performance and trends (using Omniture and web analytics tools)
- Under my management the site is seeing an average YoY revenue growth of 60% growth, 110% user acquisition and 100% in social media activities
- Grow video marketing activities and viewer subscriptions (incl
- Youtube)
- Attend conferences as speaker to engage and grow user base; and trainer on best practices of Viator tools
- Project manage the integration of new businesses onto our flagship site, www.Viator.com
- From beta testing until company-wide roll-out, work with Analytics team in developing reports for Tableau.
MARKETING MANAGER
VIATOR INC.
San Francisco
01.2010 - 01.2014
- Online Tours & Activities
- QA and manage site content and products are advertised accurately (via CMS)
- Implement marketing campaigns and carry out SEO, SEM and social media efforts
- Work closely with Product Sales team on destination expansion, flash sales and product (activities) contracting
- Key contact to business affiliates and users worldwide (9,000+)
- Produce monthly e-newsletters using Silverpop with a primary focus on community engagement.
WEB CONTENT MANAGER
WD TRAVEL
Bangkok
01.2008 - 01.2009
- Online Hotel Booking Agency
- First Content Team member hired as team lead; built a team of over 30 writers
- Key contributor to the development of multi-lingual sites
- Supervised content generation to ensure web pages are functioning and current
- Collaborated with cross-functional teams during the website development stages
- Supervised content development and the accuracy of information via internal CMS
- Increased the website's online exposure by administering search engine friendly content.
ACCOUNT EXECUTIVE
MODO CO., LTD.
Bangkok
01.2007 - 01.2008
- IMC Agency
- Key contact for national accounts including Phyathai Hospital, Master Car Rental and MINI BMW Thailand
- Contributed to the development of branding communications and marketing strategies
- Supervised production progress to ensure deadlines were met and marketing/creative initiatives were achieved
- Delivered and communicated clients' needs effectively to internal teams
- Coordinated the planning and logistics of campaigns / projects, from pre to post-production
- Managed budget through strong negotiations with suppliers.
ADVERTISING CREATIVE
MODO CO., LTD.
Bangkok
01.2006 - 01.2007
- IMC Agency
- Served as a dynamic ideas generator for marketing strategies and campaigns
- Copywriter to numerous nationwide marketing initiatives (incl
- Advertorial published in Grazia Magazine)
- Worked closely with in-house teams throughout the production and execution stages
- Oversaw the production of the creative work, ensuring execution meets the Creative Brief.
QA
HCL
Education
Bachelor of Science - with Honors
University of Manchester
01.2005
Skills
- Digital Marketing
- Project Management
- Product Management
- Content Management
- Web Analytics
- Project/Bug Tracking: JIRA
- Content Management Systems
- Web Analytics: Google Analytics, Omniture, Tableau
- E-mail Marketing: Silverpop, Survey Monkey
- SEM: Google Adwords, Youtube/video paid campaigns
Personal Information
Title: INTERNATIONAL PRODUCT MANAGER
Timeline
SNR. MARKETING MANAGER
VIATOR INC.
01.2014 - Current
MARKETING MANAGER
VIATOR INC.
01.2010 - 01.2014
WEB CONTENT MANAGER
WD TRAVEL
01.2008 - 01.2009
ACCOUNT EXECUTIVE
MODO CO., LTD.
01.2007 - 01.2008
ADVERTISING CREATIVE
MODO CO., LTD.
01.2006 - 01.2007
QA
HCL
Bachelor of Science - with Honors
University of Manchester