Vimi Jham

Passionate and versatile educationist with nearly three decades of extensive teaching, training, and research experience, as well as a proven track record in academic administration. Successfully led the Master's Program, ensuring effective leadership and management while also playing a key role in program accreditation and enhancing the student education experience. Recognized for conducting impactful training programs for corporates and publishing research papers in reputable journals, magazines, case studies, and books. Actively involved in curriculum committee work, designing innovative courses to meet evolving industry demands. Implemented and monitored an outcomes assessment program to ensure the effectiveness of teaching methods. Known for developing innovative pedagogical measures through collaboration with key stakeholders. Proven ability to facilitate partnerships with leading international faculties as a program director. Experienced mentor to faculty and students, providing guidance to Ph.D. candidates. Actively engaged in presenting research papers at conferences. Seeking a role where I can contribute to development and progress through teamwork and collaboration.

Research and Publications ( listed in ABDC / Scopus of Science)

Jham, et al, Hedonic Value and Collaborative Luxury Consumption: A Moderated Mediation Model

Paradigm, Sage Publication, 2024.

Jham, et al., Does Green Brand Anthropomorphism Influence Repurchase Intention? Understanding the impact of Brand Warmth, Psychological Ownership, and Self-Brand Congruity, InternationalJournal of Retailing and Consumer Services, (2023). (Scopus, ABDC: A)

Jham and Garg, Bajaj Electricals : Would blockchain revolutionize supplier payment?, The Case Centre Reference no. 123-0017-1, https://casecent.re/p/189771

Jham, et al., Consumer-brand Relationships with AI Anthropomorphic Assistant: Role of Product Usage Barrier, Psychological Distance and Trust, The International Review of Retail, Distribution and Consumer Research, 2023.  (Scopus, ABDC: B)

Jham, et al., Does Psychological Ownership Matter? Investigating consumer green brand relationships through the lens of anthropomorphism, Sustainability, 2022, (Scopus)

Jham, V, Filli Café: Tea and Talk, Asian Journal of Management Cases, Sage Publication, 2022, (ABDC: C, Scopus)

Jham, et al.,Luxury Rental Purchase Intention Among Millennials- A Cross Nation study, Thunderbird International Business Review, 2020. (ABDC: B, Scopus)

Jham, V, Gandhi, M, Nutrihealth: Transforming Wellness,  Richard Ivey Case Publication Canada , Listed in Harvard Business Review educators, 2020.

Jham, V, Empirical investigation of antecedents of perceived recovery service quality: evidence from retail banking in United Arab Emirates, International Journal of Financial Services Management, Inderscience Publishers, Vol. 9, No. 4, 2019. (ABDC: C, Scopus)

Jham V, Waheed, A, Majid Al Futtaim: Transforming Customer Experiences in shopping mall, Asian-African Journal of Economics and Econometrics, Vol.19, No. 1, 2019.  (ABDC: C)

Jham, V, Malhotra, G, “Relationship between ethics and buying “Service Innovation and Technology Management in Emerging Economy” in International Journal of Services, Technology and Management, Inderscience Publishers, Vol. 25, No. 1, 2019.  (Scopus)

Jham, V, Customer Satisfaction, Service Quality, consumer demographics and word of mouth communication perspectives: Evidence from retail banking in United Arab Emirates, Academy of Marketing Studies Journal Volume 22, Issue 3, 2018. (ABDC: B)

Jham, V, Adoption of mobile marketing through smart phones apps, Journal of emerging trends in Economics and Management Sciences, United Kingdom, 2018, 9(2), 52-64

Vimi Jham, Business Simulations: Learning through virtual reality, Young Vision Magazine, 2018, Dubai , UAE

Jham, V, Leading Change at Al Asafa in the Gulf, Emerald Emerging Markets Case Study Journal, Emerald publication, UK., 2017 (Scopus)

Jham, V, Mehta, A, Yalla Momos: Targeting the Expatriate, Richard Ivey Case Publication Canada ,, 2017.

Mehta, A, Jham, V, Yalla Momos: Expansion Dilemma, Richard Ivey Case Publication Canada , 2017.

Jham, V, Waheed, Abdul, Kaya Skin Clinic: Creating a competitive advantage with customers, Richard Ivey Case Publication Canada, 2017.

Jham, V, Customer satisfaction with internet Banking: Exploring the mediating role of trust, Journal of emerging trends in Economics and Management Sciences, United Kingdom, 2016.

Vimi Jham, Eric Van Genderen, "MIDCOM: a strategic initiative in the Middle East and Africa", Emerald Emerging, Markets Case Studies, Vol. 5 Issue 1 pp. 1 – 16, 2015. (Scopus)

Jham, V, Mehta, A, Genedren , E, “Al Ghurair group : A crossroad in corporate strategy Middle East Journal of Business, Volume 10, Issue 2, April, 2015.

Jham, V, Club Millionaires: Poised for growth in United Arab Emirates, Emerald Emerging, Markets Case Studies Vol. 4 Issue 4 pp. 1 – 13, 2014. (Scopus)

Jham, V, Change management in retail banking in the UAE: An assessment of some key antecedents of customer satisfaction and demographic, International Journal of Strategic change management, Inderscience Publishers, Vol. 4 No. 3/4, 2012.ISSN 1740-2859, 2013.  (Scopus )

Jham, V, Strategic Adoption of Multi-Channel banking by customers in the UAE banks” Middle East Journal of Business, Vol 4, Issue 1,2012.

Jham, V, Domino’s Pizza India Ltd., Driving Business Growth through consumer engagement”, Asia Case Research Journal, National University of Singapore, Singapore, ISSN 1321-7348, 2012.(ABDC: C, Scopus)

Jham, V, Customer Relationship Management in the Banking Sector: Impact of Internet Usage by the Customer, International Journal of Business Innovation and Research, Inderscience Publishers, Vol.4, No. ½, ISSN 1751-0252, 2010.(Scopus)

Jham, V, Khan, K, “Customer Satisfaction and its impact on Performance in Banks: A Proposed Model”, South Asian Journal of Management, India, Vol. 16, No.2, June, 2009. (ABDC: C)

Jham, V, “An Empirical Investigation of Customer satisfaction with Multi channel banking”, International Journal of Electronic Customer Relationship Management, Volume 3, No. 2.,2009.(ABDC: C, Scopus)

Jham, V, Khan, K, M, “Empirical Study of Customer Satisfaction in the Indian Banking Sector”, IIMB Management Review, Indian Institute of Management, Bangalore, India, March, Vol. 20 Issue 1, p84.,2008. (ABDC: B, Scopus)

Jham, V, Khan, K, M.,“Determinants of Performance in Retail Banking: Perspectives of customer satisfaction and relationship marketing, Singapore Management Review, Singapore, Vol. 30 Issue 2, p35, 2008.

Jham, V, Khan, K, M.,“Customer Satisfaction with Usage of Banks Distribution Channels: An empirical investigation” International Journal of Financial Services Management - Trends in Innovation and Competition in the Financial Services Industry? Can Banks Gain Competitive Advantage Over Non-Bank Competitors? Vol. 3, Issue 3/4, pages 283-294,2008. (ABDC: C)

Jham, V, “Relationship between customer satisfaction and performance in Indian Banks – an Empirical study”, International Journal of Business Research, Washington, USA, October,2005.

Books published

Jham, V, Puri S, Cases in customer centric marketing, IGI Global, USA, 2013, ISSN :2327-5502 (SCOPUS), 2013

Jham, V, Sharma, K, Footsteps of successful entrepreneurs, A collection of Case studies. Excel Books, India, ISBN 13: 9788174469502, 2011

Jham, V, Gupta, B, Cases in Management, Indian and International Perspectives, Biztantra / Wiley India , ISBN 13: 9788177229936, 2009

Jham, V, Sales & Distribution Management for E Learning MBA, Institute of Management Technology, India (Electronic version), 2004

Books Chapters published

Jham V, “Chapter on Relationship Marketing”, contributed in International Institute of Marketing Professionals (IIMP®) CMMP® (Certified Marketing Management Professional) handbook, Toronto, Canada , 2013

Rao, V. Nishant; Arora, V; and Jham, Vimi “The ICI Paints Contact Centre”, Innovation Management, Sanjay Kumar Singh and Bindu Gupta (Ed.), Macmillan India, 2009

Jham, V, “Knowledge Management: Integrating customer relationship management and knowledge management concepts”, Data Management by Jayanthi Ranjan and Poonam Garg (Eds.), Macmillan India , 2008

Jham, Vimi “Electronic Customer Relationship Management – A New Approach of Business for the Airline Industry”, Redefining Business Horizons, B.S. Sahay, Jayanthi Ranjan, Rajiv Ranjan Thakur, and Stephen Nicholas (Ed.), Macmillan India. , 2008

Jham, V, and Garg P, “Indian banking and Internet”, “Challenges and opportunities for Indian Banks”, R.K. Uppal, November,2007

Jham, V, Garg, P, “Indian banks and ATM – An empirical study of consumer perception”, “Strategies of Winning Organizations”, Upinder Dhar, PIMR & Excel Books, January, 2006

Jham, V, Chotani, P, “Building Travelocity through CRM in the travel industry”, Cases in Management, Allied Publishers, Sardana, Sahay, India, December 2005

Conference Presentation and Publication

Jham, V, Role of Women in sustainable development in education sector, World Education Congress, Mumbai, India, July 2018

Jham, V, “Innovation design as a pedagogical tool, “Moving teacher mind set – Content to competency based learning.” World Education Experts, Dubai, UAE, March 2018

Jham, V, An Empirical investigation of student’s choice variables in selecting higher education institutions –evidence from UAE, International Academic Conference on Business, Entrepreneurship and Economics 2018 Dubai April,2018

Jham, V, Malhotra, Gunjan, “Role of Ethics in Consumer Buying Behavior: A structural equation modelling approach, Emerging Markets conference, Dubai, 2015.

Empirical investigation of bank usage by customers in the UAE.3rd Asian Business Research Conference, INSEAD Abu Dhabi 15-16 Sep 2014.

Jham, V, Mehta A, Genedren, E, “Al Ghurair: Contributing to Nation Building through Corporate social responsibility towards business.3rd South Asian Management Research and Case Conference 2013 Bangalore, India

Jham, V, Strategic Adoption of Multichannel banking by customers in the UAE banks. International conference on Technology Business and Management, University of Wollongong, Dubai, United Arab Emirates

Jham, V, A study of relationship building skills in the Indian insurance industry. IJAS conference, American and Canadian conference, Ryerson University, Toronto, Canada

Jham, V, and Khan, K.M, “Model of Customer satisfaction in Retail Banking Industry”. INFORMS Marketing Science conference, Vancouver, University of Pittsburgh, Pittsburgh, USA,

Jham, V, “Knowledge Management: Integrating knowledge management and customer relationship management concepts “. International Conference in Data Management, Institute of Management Technology, Ghaziabad.

Jham, V, and Khan, K.M., “Determinants of Performance in Retail Banking in India – Assessing Customer Satisfaction and Relationship Marketing – Performance Link”. Indian Institute of Management, IIM Ahmadabad,

Jham, V, and Garg, P, “Indian banks and ATM – An empirical study of consumer perception”. Prestige Institute of Management, Indore, India, National conference in management

Jham, V, “Relationship between Customer Satisfaction and Performance in Indian Banks – an Empirical study”. International Academy of Business and Economics (IABE), Las Vegas, USA

Jham, V, Chotani, P, “Building Travelocity through CRM in the travel industry”. International conference for management in case studies, George Mason University, USA and Institute of Management Technology, Ghaziabad, India

Jham, V, “Customer Centric Approach in the Banking industry, A conceptual model of relationship building. International Conference in Services Marketing organized by Oxford Brooks University, India

Bhattacharyya, S, and Jham, V, “Relationship Marketing through employee satisfaction”, A case study on Indian private banking sector, National case study development. Seminar held by All India Management Association, New Delhi, India.

Jham, V, “Effect of International marketing on CRM in the Global context, National seminar on marketing. Jaipuria Institute of management, Lucknow, India,

Courses Taught at Graduate and Post graduate level:

Digital Marketing Strategy, Social Media Management, Customer relationship management, Tourism and events marketing, Marketing research, Integrated marketing communication, Consumer behavior, International Marketing, Retail management, Marketing strategy, Shopping Mall Management, Marketing management, International management, Business research methods, Principles of management, Marketing Analytic, Services marketing , Global Management Strategy , Principles of Management

Director of Executive MBA, Management Development Programs Director, Academic Board member, Director of MBA, Head of Alumni relationships, Member of various accreditations, Course restructuring committees, Career and internship committee

Guided more than 300 projects and internships at graduate and postgraduate level.

Three Ph.D. students  guided and awarded.

Executive Development Programs: Conducted and organized more than 100 executive development  programs and several case workshops :

National Paints, Dubai, National Institute of Banking, Dubai, Jaipuria Institute of Management, Dubai, Landmark , Dubai, Domino’s Pizza India Ltd., North Delhi power Ltd. , Coimbatore University: Case Development Workshop , Institute of Management Technology,  Ghaziabad ( Open Program for various organizations ), ICICI Bank , Oil and Natural Gas Commission , NHPC, NTPC , Life Insurance Company of India , State Bank of India.

Effective Course design,

SAS workshop, 

Conjoint analysis, 

Econometric Methods for Behavioural Research,

Structural Equation's Modelling Workshop, 

Case Writing and development, Global Colloquium for participant Centered Learning, Harvard Business School, Massachusetts, Boston, USA, Marketing Engineering workshop, 

Case writing, Ivey Business School, Ontario, Canada