Summary
Overview
Work History
Education
Skills
Timeline
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Viktriia Matskiv

Mississauga,ON

Summary

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.

Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in Zoho, Later,Payroll.

Overview

11
11
years of professional experience

Work History

Social Media Manager

Lianna marketing
03.2017 - Current
  • Increased customer engagement through social media.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Analyzed and reported social media and online marketing campaign results.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Created videos and managed YouTube channel to strengthen company reputation.
  • Used Canva to create and print marketing materials, product reviews, and press releases.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Managed contacts database, sales automation, sales reporting, marketing automation, mailing
  • Maintained expert-level skills in digital platforms such as Zoho and Later platforms.
  • Actively used the Zoho CRM service that allows to interact properly with potential customers and Email marketing with Zoho
  • Kept Brand Consistent Across Social Platforms With Later social media management platform
  • Ongoing projects Eahomedesign, SkyRealEstate

Beauty Salon Owner

Manhattan beauty salon
01.2017 - 12.2019
  • Consulted with customers to assess needs and propose optimal solutions.
  • Trained and motivated employees to perform daily business functions.
  • Put together realistic budgets based upon costs and fees for successfully operating business.
  • Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
  • Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
  • Kept all building areas and equipment functional and well-organized to promote business performance.
  • Capitalized on social media platforms to increase market awareness and recruit sales agents.
  • Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
  • Optimized team hiring, training and performance.

Assistant Manager

The Ritz Carlton
06.2015 - 11.2017
  • Accomplished professional with three years of experience in Hospitality industry.
  • Dynamic, and guest focused individual with proven communication skills and great attention to details.
    Highly accomplished in implementing and streamlining new sales, and marketing programs.
  • Payroll: Vacation/Leave Tracking, Employee Scheduling, payroll process included tracking hours worked for employees, calculating pay, overtime.
  • Conducted Leader Meetings and Line-up, Daily pick-up analysis, strategy adjustments and reporting
  • Knowledge of Marriott Automated Reservation System for Hotel Accommodations (MARSHA), OPERA V3, and Ritz Carlton Mystic
  • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
  • Helped with planning schedules and delegating assignments to meet coverage and service demands.
  • Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
  • Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
  • Monitored security and handled incidents calmly.
  • Established and optimized schedules to keep coverage and service in line with forecasted demands.
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Planned team-building exercises to increase employee performance and job satisfaction.
  • Entered reservations into the system accordingly to standard operating procedures, coordinated group bookings with the Sales Department
  • Established internal databases and record management systems to ensure accuracy and integrity of all documentation and data

Education

M.D. - Faculty of International Relations

Ivan Franko National University of Lviv
Ukraine, Lviv
06.2007

Skills

  • Post Optimization
  • Analytics and Reporting
  • Email Marketing
  • Digital Content Development
  • Effective Organization
  • Social Media Platforms
  • Blog Development
  • Strategic Planning
  • Change and Growth Management
  • Records Organization and Management
  • Administrative Management
  • Management Training
  • Human Resources Oversight
  • Executive Leadership
  • Verbal and Written Communication
  • Employee Training
  • Salon Management
  • Industry Expertise
  • Employee Motivation and Performance
  • Problem Anticipation and Resolution
  • Scheduling and Coordinating
  • Administration and Reporting
  • Shift Coverage
  • Recruiting and Interviewing
  • Operational Excellence
  • Payroll Preparation

Timeline

Social Media Manager

Lianna marketing
03.2017 - Current

Beauty Salon Owner

Manhattan beauty salon
01.2017 - 12.2019

Assistant Manager

The Ritz Carlton
06.2015 - 11.2017

M.D. - Faculty of International Relations

Ivan Franko National University of Lviv

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Viktriia Matskiv