Viktoria Skaper
Vancouver,BC
Summary
Skilled public relations professional, experienced in developing and executing successful PR campaigns. Excellent writing and communication skills with cross-functional marketing experience. Adept at event planning, media relations and social media management.
Overview
7
7
years of professional experience
Work History
Public Relations and Influencer Specialist
Tru Earth
07.2020 - 08.2022
- Manufacturer & distributor of sustainable household goods, named Canada’s 2nd Fastest Growing Startup (Canadian Business Magazine) and #167 on Globe & Mail’s “Canada’s Top Growing Companies” while I was on the PR team
- I was one of the first 4 marketing employees & the only employee to work cross-functionally with both the marketing and PR departments, which had grown to 12 marketing and 4 PR/Sustainability staff by summer 2022
- Initially reported jointly to the CMO and the contract PR specialist, evolving to work directly with other team members as the company.
Freelance Writing & Social Media
33Dolphins Growth Strategy
01.2022 - Current
- While completing my Master’s, I was engaged on a freelance basis to support project-based contracts for this boutique management consulting firm that provides fractional marketing leadership to SME’s (both B2B and B2C) with between 10 and 50 employees.
Teaching Assistant, English Department
Simon Fraser University
01.2022 - 01.2023
- Ranked Canada’s number one comprehensive university by Maclean’s in 15 of the last 16 years
- TA for six English department tutorial classes, working with Dr
- Michael Everton, Dr
- David Chariandy, and Dr
- Ronda Arab.
Content Marketing Assistant Producer (Contract)
Kinetix Media Communications Ltd.
01.2017 - 01.2020
- Content marketing assistant for this digital agency providing full range of digital marketing services & working primarily with tourism, hospitality, and financial services clients.
Education
MASTER OF ARTS - English
Simon Fraser University
08.2023
BACHELOR OF ARTS (WITH DISTINCTION) - English Major, Psychology Minor
Simon Fraser University
05.2020
PROFESSIONAL PHOTOGRAPHY -
Langara College
05.2016
Skills
- Canva
- Adobe Photoshop
- Adobe Lightroom
- Brandbassador
- #paid
- HubSpot, SharpSpring
- Mailshake, Mailchimp
- MS Office Suite
- Asana
- Slack
Accomplishments
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Collaborated with team of [Number] in the development of [Project name].
- Achieved [Result] by introducing [Software] for [Type] tasks.
Timeline
Freelance Writing & Social Media
33Dolphins Growth Strategy
01.2022 - Current
Teaching Assistant, English Department
Simon Fraser University
01.2022 - 01.2023
Public Relations and Influencer Specialist
Tru Earth
07.2020 - 08.2022
Content Marketing Assistant Producer (Contract)
Kinetix Media Communications Ltd.
01.2017 - 01.2020
MASTER OF ARTS - English
Simon Fraser University
BACHELOR OF ARTS (WITH DISTINCTION) - English Major, Psychology Minor
Simon Fraser University
PROFESSIONAL PHOTOGRAPHY -
Langara College
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