VIKESH KUMAR
Hamilton,ON
Summary
Methodical Campaign manager offering 10 years of experience creating memorable and effective plan for both interior and exterior applications. Skilled in acquiring and applying product knowledge to drive sales and reporting to higher management. Aiming to fulfill role of increased responsibility to contribute immediate value to business.
Overview
16
16
years of professional experience
Work History
Retail Merchandiser
J2 Merchandising
Hamilton , Canada
09.2019 - Current
- Responsible for 5 brands in Hudson Bay stores to carry out process of merchandising, stock report, audit and mannequin styling.
- Carrying out task on with clear understanding of norms like health and safety, customer service and stock shelf life.
- Doing floor walk with department managers check on requirements both on floor and stock movement from back room.
- Photographing departments before and after as per guidelines to meet requirements.
- Provide inputs on stock/style requirement in order to maintain balance in all categories.
- Worked with other key staff members to coordinate placement of new merchandise and periodic physical inventories.
- Arranged consistent shelves, bins and racks at 3 locations by following established planograms.
- Updated pricing and signage to complete product displays and educate customers.
Home Solution Advisor
Best Buy
Burlington, Canada
09.2019 - 12.2019
- Uses professional sales approach to understand customer's needs and offer complete solution to all their technology needs.
- Utilizes web and expanded assortments to educate customer on complete product and services lines.
- Consistently executes world class customer service.
- Communicates company programs, special promotions and payment options to customers.
- Maintain current knowledge of latest technology products and industry trends.
- Increased product appeal and customer experience by interacting directly with 10 customers per hour.
Visual Merchandiser Planning Manager
Adidas
Gurgaon , Haryana
02.2017 - 05.2019
- Planning and timely execution of 'long' and 'short' term campaigns shared by global ensuring consistency within market.
- Efficient Planning of calendar, for various countries in sync with brand director.
- Directed team of 10 visual merchandisers to implement campaigns and optimize sell through in region.
- Creating and sharing monthly performance reports with head office and global team.
- Streamlined fixture order process with project team that resulted in saving of 10% of cost and wastage of existing fixture.
- Recognized for best campaign execution in 7 countries.
- Showed growth in sales of all major campaigns and effective selling in all secondary campaigns.
- Briefing & developing suppliers time to time for clear understanding on expectation during execution and up-gradation of quality year to year.
- Systematically allocated product and campaigns in coordination with various departments such as merchandising, category, operations for sale target achievement.
- Work closely with Trade, Sales and RSM teams to fully understand channel requirements and plan accordingly.
- Effective utilization/planning of budget allocated (1M$) and not exceeding, limit given.
- Setting up trade show under guidance with global team for making buying and other partners journey easy.
Assistant Manager Visual Merchandiser
Landmark Group
Dubai , UAE
08.2012 - 01.2017
- Setting up 'model' or 'mock' displays in departmental stores according to company's latest design directives and photographing displays in order to create visual merchandising pack to share it with territories to insure consistency with company brand and image.
- Collected quotations and prepared LPO (limited purchase orders) working on SAP.
- Successfully rolled out VM manual in guidance of manager for 10 regions.
- Ensuring quality & accuracy of design by overseeing assessment of graphic materials with graphic designer.
- Supported more than 10 regions to achieve consistency on multiple campaign projects and providing with monthly reports.
- Assisted finance department to launch vendor auction process which helped in managing budget and quality of work provided by vendors.
- Contribute to achieving sales volume goals by ensuring effective presentations, product selection & mannequin styling ensuring right presentation of brand.
- Introduced process of reusing elements that resulted in saving of good amount of money and effort for brand.
Visual Merchandiser
Madura Garments
Chandigarh , India
09.2010 - 07.2012
- Functioned as In-charge of visual merchandising projects & activities to manage display on men's fashion across 20 stores.
- Ensuring store layouts, planogram and apparel plan for effective customer journey.
- Facilitated leadership, direction and guidelines to store staff and developing VM champs to carry out changeovers in timely manner.
- Developed on fixture assembly and store pre-opening process by working closely with project team that reduced stress of new stores opening process.
- Facilitated sell-off of obsolete and overstock inventory through attractive displays and markdown strategies.
- Liaised with Project Team to ensure effective façade and signage of store.
- Partnering with store and district management adapted visual direction to store's needs, layout and best sellers driving sales through strategic merchandise placement.
Executive Visual Merchandiser
Future Group
Chandigarh, India
07.2008 - 09.2010
- Responsible for Visual Merchandising of 80,000 sq. Ft. Hypermarket in fast paced environment, producing variety of solutions that enhanced and supported varied product offerings of company.
- Managed merchandising across all brands including men's wear, women's wear, kids wear, home wear, general merchandise & Electronics.
- Liaised with Store Team to create store POS using software like Photo shop, Corel draw, Power point etc.
- Developed on selling skills by supporting electronics department during rush hours.
- Contributed to store's winning Regional Sales Award for highest sales within one month of display overhaul.
Education
Masters - Apparel marketing and Merchandising
Instaitute Of Apparel Management
India07.2008
Customise Cource - Buying And Merchandising
London College Of Fashion
United Kingdom07.2008
Bachelor of Science - Textile Designing
Annamalai University
India06.2007
Skills
- Costing / Budgeting
- Teamwork
- Vendor Management
- Product Marketing
- Creativity
- Marketing campaign development
- Inbound telephone marketing
- Campaigning expertise
- Customer service
- Team Management
- Organizational Skills
- Marketing Programs
- Planning
Timeline
Retail Merchandiser
J2 Merchandising
09.2019 - Current
Home Solution Advisor
Best Buy
09.2019 - 12.2019
Visual Merchandiser Planning Manager
Adidas
02.2017 - 05.2019
Assistant Manager Visual Merchandiser
Landmark Group
08.2012 - 01.2017
Visual Merchandiser
Madura Garments
09.2010 - 07.2012
Executive Visual Merchandiser
Future Group
07.2008 - 09.2010
Masters - Apparel marketing and Merchandising
Instaitute Of Apparel Management
Customise Cource - Buying And Merchandising
London College Of Fashion
Bachelor of Science - Textile Designing
Annamalai University
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