VIJAY BHANDARI
Summary
I turn marketing budgets into measurable growth. My approach blends strategic planning with precise execution to attract the right audience, convert more customers, and maximize returns. I focus on clear objectives, consistent performance improvements, and scalable results. I connect data with creativity to deliver real, trackable impact.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Elegant Marketing
07.2023 - Current
- Develop and execute multi-channel paid campaigns for diverse clients across Google Ads, Meta, LinkedIn, and other platforms, driving measurable improvements in CPC, ROAS, and conversions.
- Conduct audience research and competitor analysis to inform targeting strategies, helping clients reduce customer acquisition costs and increase qualified leads.
- Implement tracking and attribution setups using Google Analytics 4, Google Tag Manager, and pixel tracking to provide clients with accurate performance data and actionable insights.
- Manage Google Merchant Center setups and optimize Meta product catalogs to maximize product visibility, drive dynamic retargeting, and enhance shopping campaign performance.
- Create detailed performance reports and dashboards using Looker Studio, delivering transparent and insightful updates to clients and stakeholders.
- Implement Google Ads Enhanced Conversions and Facebook Conversions API to improve event and conversion tracking accuracy, enhancing overall campaign performance.
- Lead A/B and multivariate testing on ad creatives and landing pages to maximize conversion rates and enhance user engagement across client projects.
- Collaborate with cross-functional teams, including creatives, account managers, and client stakeholders, to align campaigns with overall business goals.
Digital Marketing Manager
First Economy Private Limited
09.2017 - 06.2023
Business Development Manager
Futurescape Technology Private Limited
11.2016 - 09.2017
Business Development Executive
Just Dial Limited
09.2014 - 07.2016
Team Member
Aon Hewitt
03.2012 - 03.2014
Customer Service Representative
IDBI Intech
06.2010 - 02.2012
Education
Master Degree - Marketing Management
Bharati Vidyapeeth's Institute of Management
06.2016
Bachelor Degree - Commerce
Karmaveer Bhaurao Patil College
05.2010
Skills
- GA4 & GTM Implementation and Tracking
- Conversion Rate Optimization
- ROAS Analysis and Budget Management
- Looker Studio for Performance Reporting
- Enhanced Conversions Tracking & Attribution
- Facebook Conversions API Implementation
- Google Merchant Center Management
- Meta Product Catalog Optimization
- Keyword Research & Audience Segmentation
- Landing Page Optimization & A/B Testing
- Campaign Management & Optimization
- Marketing Automation & CRM Integration
Certification
- Google Analytics & Google Ads Certification (Search, Display, Video & Shopping)
- Social Media Advertising- University of Colorado
- Sales Management- HubSpot Academy
- Search Engine Marketing- IIDE
- Digital Skills : Digital Marketing- Accenture
Volunteer Experience
Mentor : Futurpreneur
VP- Marketing & Communications : IIBA Vancouver
Member : Burnaby Board of Trade
Timeline
Digital Marketing Manager
Elegant Marketing
07.2023 - Current
Digital Marketing Manager
First Economy Private Limited
09.2017 - 06.2023
Business Development Manager
Futurescape Technology Private Limited
11.2016 - 09.2017
Business Development Executive
Just Dial Limited
09.2014 - 07.2016
Team Member
Aon Hewitt
03.2012 - 03.2014
Customer Service Representative
IDBI Intech
06.2010 - 02.2012
Master Degree - Marketing Management
Bharati Vidyapeeth's Institute of Management
Bachelor Degree - Commerce
Karmaveer Bhaurao Patil College
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