Viffaq Sidiqi
Scarborough,Canada
Summary
Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
Overview
3
3
years of professional experience
Work History
Retention Marketing Manager
True Fan
Gurugram, India
03.2023 - 09.2023
- Developing retention strategies based on customer feedback and insights
- Planned and executed test and learn initiatives, providing detailed, ongoing reporting to assess results and design future campaigns
- Designing new user journeys for increasing the retention metrics
- Reviewed and assessed complete customer experience to verify that the company provides seamless and continual customer journey
- Developing and managing CRM to increase customer loyalty and repeat business
Assistant CRM Manager
Nutrabay
New Delhi, India
08.2022 - 01.2023
- Managing and strategising omnichannel campaigns for revenue growth
- Making new retention lifecycle journeys and revamping old running journeys for a better conversion rate
- Setting up whatsapp as a channel for retention and growth campaigning
- Supervising the brand and revenue activities, crafting unique segments for optimised targeting of users
- Creating new onboarding user journey to improve first order conversion rates
- Revamping email templates in accordance with product and tech team
Senior Associate - Growth & Retention
BYJU's Exam Prep ( Formerly Gradeup)
Noida, India
01.2021 - 08.2022
- To engage grow user base and retain users by different automated and targeted campaigns
- Making dormant user set activated again by strategic segmentation and manual campaigns
- Implementation of liquid tags and linked content which helped in automating manual campaigns
- Automated the emails by integration of Catalogue and API Based linked content strategy
- Creating and identifying hooks to improve the product and brand visibility and to minimise drop offs
- Capitalized on solutions presented by CRM software to enhance lead prospecting and improve the critical growth metrics
Intern - Growth & Retention
BYJU's Exam Prep ( Formerly Gradeup)
Noida, India
09.2020 - 12.2020
- Monitoring revenue and Business growth
- Planning and Implement customer engagement strategies
- Working on Clevertap and using the software to manage, run and monitoring campaigns
- Learning analytics and data studio tools to help understand the consumer market
Education
Graduate Certificate - Project Management
Centennial College
Scarborough08.2024
Bachelors Of Technology - Civil Engineering
Amity University
Noida, India08.2020
Post Graduation Diploma - Strategic Relationship Marketing
George Brown College
Toronto, ONSkills
- Customer retention
- Clevertap
- GTM strategy
- Campaign management
- CRM platforms
- Communication
- Data analysis
- Growth strategies
- Business growth
- HTML
- Google analytics
- Marketing automation
- Marketing campaign management
- Content coordination
- Market analysis
- Customer segmentation
- CRM management
- Customisation
- OMNI channel marketing
Timeline
Retention Marketing Manager
True Fan
03.2023 - 09.2023
Assistant CRM Manager
Nutrabay
08.2022 - 01.2023
Senior Associate - Growth & Retention
BYJU's Exam Prep ( Formerly Gradeup)
01.2021 - 08.2022
Intern - Growth & Retention
BYJU's Exam Prep ( Formerly Gradeup)
09.2020 - 12.2020
Graduate Certificate - Project Management
Centennial College
Bachelors Of Technology - Civil Engineering
Amity University
Post Graduation Diploma - Strategic Relationship Marketing
George Brown College
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