Vidhi Karania
Graphic Designer
Toronto,Ontario
Summary
With over five years of experience as a deadline-driven Graphic Designer, focuses on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies, and key graphic productions. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills illustrated over years of industry success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media & Digital Marketing Manager Intern
WoodGreen Community Services
04.2023 - 06.2023
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness by 10% biweekly.
- Monitored trends in the digital marketing landscape and formulated a comprehensive communication strategy with a growth of 15% engagement.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Led and managed a talented team of two to plan and implement project tasks meeting timelines and exceeding expectations.
- Improved website visibility by 2.5% through the development and implementation of SEO strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Graphic Designer & Social Media Manager
Tre Mari Bakery
05.2022 - 08.2022
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed store graphics, print materials and sign boards to increase online traction and boost sales by 3% monthly.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Directed and edited videos for social media platforms to gain 12% engagement rate per video
- Participated in creative brainstorms for new content and series, social media campaigns and sponsorship initiatives.
- Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
Sr. Graphic Designer
Aditya Birla Sun Life Insurance
06.2018 - 07.2021
- Mentored junior designers and provided design guidance to improve standards of overall team output.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Met with clients to present mockups and collect information for adjustments.
Jr. Graphic Designer
Bluetan Consultants Pvt. Ltd
05.2017 - 04.2018
- Used Adobe Illustrator and Adobe Photoshop to create branding and style guide for clients.
- Developed creative design for print materials, brochures, banners, and signs.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work based on client briefs.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Completed in-depth product design tests using updated software tools.
- Mentored junior designers and provided design guidance to improve standards of overall team output.
- Edited and enhanced existing artwork and graphics.
- Created logos, illustrations and typography for hospitality and fashion industries.
- Applied animation techniques to create dynamic visual elements and GIFs.
Social Media and Graphic Design Intern
Traditya Fashions LLP
12.2014 - 07.2016
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Increased brand awareness and followers by 2% through comprehensive social media campaign.
- Developed creative and unique campaign visuals, including videos, GIFs and images.
- Responded to comments, posts, and questions from various channels.
- Assisted team with various marketing projects that engaged 3 new leads and 7 potential customers.
- Crafted and implemented strategies to increase search visibility and website traffic by 1.7%
Education
Graduate Certificate Program - Media, Arts & Design
Centennial College of Applied Arts And Technology
Toronto, ON04.2023
Graduate Certificate Program - Event Marketing - Sports, Entertainment, Arts
Seneca College of Applied Arts And Technology
North York, ON04.2022
Bachelors of Mass Media - Advertising - Digital Media Management
SIES College of Arts, Science And Commerece
Mumbai, India02.2018
Skills
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere
- Website Graphics
- Microsoft Office
- Photo Imaging
- Photo Shoot Direction
- Production Layouts
- Art Direction
- Social Media Platforms
- Branding
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Gujarati
Native or Bilingual
Marathi
Full Professional
Spanish
Elementary
Certification
- Print and Production, Arena Animation - 4 months
Hobbies
Drawing and Painting
Organizing and Cleaning
Dancing and Binge-watching
Timeline
Social Media & Digital Marketing Manager Intern
WoodGreen Community Services
04.2023 - 06.2023
Graphic Designer & Social Media Manager
Tre Mari Bakery
05.2022 - 08.2022
Sr. Graphic Designer
Aditya Birla Sun Life Insurance
06.2018 - 07.2021
Jr. Graphic Designer
Bluetan Consultants Pvt. Ltd
05.2017 - 04.2018
Social Media and Graphic Design Intern
Traditya Fashions LLP
12.2014 - 07.2016
Graduate Certificate Program - Media, Arts & Design
Centennial College of Applied Arts And Technology
Graduate Certificate Program - Event Marketing - Sports, Entertainment, Arts
Seneca College of Applied Arts And Technology
Bachelors of Mass Media - Advertising - Digital Media Management
SIES College of Arts, Science And Commerece
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