Vidhi Chauhan
Toronto,Canada
Summary
Highly motivated Marketing Assistant with a comprehensive background in brand management, marketing strategies formulation and implementation. Skilled in market research and data analysis to enhance product visibility in competitive markets. Demonstrated ability to collaborate effectively with cross-functional teams, contributing to improvement of overall company performance.
Overview
6
6
years of professional experience
Work History
General Marketing/Event Manager
Timbers Lodge Social Grill
Toronto, Canada
09.2023 - 07.2024
- Championed marketing initiatives, promotions, public relations, and social media strategies to amplify event visibility and brand reach
- Social Media Management and paid promotions to target the new crowd for the establishment
- Manage marketing, promotions, PR and social media for all events
Content Writer, Senior Grade Officer in Digital Strategy
5 Paisa Capital Ltd
Mumbai, India
08.2021 - 03.2022
- Researched industry trends and topics to create relevant, informative content.
- Crafted targeted SMS marketing content and platform-specific social media posts, leveraging demographic insights
- Designed visually compelling social media posts to amplify brand presence and audience interaction
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
Marketing Associate
PoSHn - Fettle Works LLP
Mumbai, India
04.2018 - 07.2021
- Digital marketing strategies across Amazon, social media, SEM, and SEO platforms.
- Media planning and execution for niche market penetration.
- Handled influencer marketing.
- Drove B2B marketing initiatives to establish and nurture profitable partnerships, and expand market reach.
Education
Business Administration (Graduate Certificate) -
York University
Toronto, OntarioDigital and Content Marketing (Graduate Certificate) -
York University
Toronto, OntarioBachelor's in mass media -
Mumbai University
Mumbai, MaharashtraSkills
- Marketing Campaign Management
- Social Media Management
- Public Relations
- Content Writing
- SEO optimization
- Facebook Ads
- Management and HR
- Leadership and Team Management
- Copy Writing
- CRM (Hubspot)
- Email Writing
- Data Management
- Event Marketing
- Team leadership and supervision
- Budgeting and finance
- Staff Oversight
Timeline
General Marketing/Event Manager
Timbers Lodge Social Grill
09.2023 - 07.2024
Content Writer, Senior Grade Officer in Digital Strategy
5 Paisa Capital Ltd
08.2021 - 03.2022
Marketing Associate
PoSHn - Fettle Works LLP
04.2018 - 07.2021
Business Administration (Graduate Certificate) -
York University
Digital and Content Marketing (Graduate Certificate) -
York University
Bachelor's in mass media -
Mumbai University
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