Certifications
VICTORY TOBI
Toronto,Canada
Summary
A detailed-oriented and results-driven Marketing Expert with over 5 years of experience in growth marketing, campaign management, and data analysis. Skilled in qualitative and quantitative research, leveraging tools like Google Analytics, and HubSpot to gather actionable insights and optimize marketing strategies. Proven track record in developing and executing multi-channel marketing campaigns, improving customer engagement, and driving conversions. Strong analytical mindset with expertise in data interpretation, report generation, and market trend analysis to support strategic decision-making and business growth.
Overview
4
4
7
7
years of post-secondary education
5
5
years of professional experience
Education
Graduate Certificate - Marketing Research And Analytics
Centennial College
09.2023 - 06.2024
Certification - Management And Leadership
Leadway Training And Technology Institute
Nigeria 08.2019 - 02.2020
Bachelor of Science - Business Management
Delta State University
Nigeria 09.2012 - 07.2016
Skills
- Digital Marketing & Advertising: Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads, Paid Media Strategy
- Analytics & Reporting: GA4, Google Tag Manager, Tableau, SAS, SPSS, CRM Systems (Salesforce)
- Market Research & Insights: Surveys, Focus Groups, Environics, MaxQDA, Qualtrics, Consumer Behavior Analysis
- Campaign Optimization: Multi-Channel Marketing, A/B Testing, Funnel Marketing, Customer Journey Mapping, ROI Analysis
- Content & Growth Strategy: SEO, Email Campaigns, Content Marketing, Lead Generation, Brand Positioning
- Leadership & Operations: Team Management, Strategic Reporting, Client Presentations, Project Coordination, Cross-Functional Collaboration
Projects
Digital Marketing Campaign Optimization for a Canadian E-commerce Brand
- Planned and executed Google Ads and Meta campaigns to boost online sales.
- Performed A/B testing on ad creatives and landing pages, increasing CTR by 28% and reducing CPA by 22%.
- Used GA4 and Meta Business Suite to analyze performance data and optimize conversion funnels.
Market Analysis and Planning for Scandinavian Multipurpose Furniture
- Utilized Envision software to analyze the market and plan for the future of Scandinavian multipurpose furniture in Toronto.
- Segmenting target groups based on life stage status and analyzed demographics, behaviors, and psychographics for each segment.
- Conducted comprehensive market analysis to identify potential growth opportunities and tailor marketing strategies accordingly.
Social Media Influence on Millennials' Eating Habits
- Conducted qualitative and quantitative research using MaxQDA, Qualtrics, and SAS to analyze social media impact on eating habits.
- Developed consumer behavior insights that informed digital messaging strategies for health and lifestyle campaigns.customer behaviors and assessing credit card risk.
Certification
- SAS
- Google Ads Search
- Google Analytics
- Environics Analytics
Work History
Digital Account Strategist
Google
Toronto, Ontario
02.2025 - Current
- Manage a portfolio of 120 medium-to-high spend clients, generating a 20–30% increase in campaign ROI through data-driven strategies.
- Conduct market research and competitive analysis, optimizing audience targeting and creative strategies.
- Collaborate with creative and product teams to align ad copy, visuals, and brand messaging across multiple platforms.
- Utilize GA4 and Tag Manager to analyze performance data, monitor user behavior, and identify growth opportunities.
- Improve campaign CTR by 20% and reduce CPA by 15% through strategic keyword management and funnel optimization.
Manager
Smartstop Self Storage
Toronto, Ontario
07.2024 - 02.2025
- Optimized facility occupancy rates by 10% through targeted customer engagement and operational improvements.
- Produced weekly sales, inventory, and financial reports to support executive decision-making.
- Implemented process improvements that reduced operational delays by 20% and enhanced customer satisfaction scores.
- Conducted employee performance reviews, resulting in improved team productivity and service quality.
Account Manager
Bank of Montreal
Toronto, Ontario
11.2022 - 05.2024
- Managed multiple accounts, building strong relationships and ensuring customer satisfaction while leveraging CRM systems (Salesforce) for tracking and reporting.
- Developed business strategies in collaboration with cross-functional teams to improve engagement and retention rate.
- Participated in brainstorming sessions to develop new ideas for business development initiatives.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
Marketing Manager
Sistrack Solutions
Gloucester, Ontario
09.2020 - 10.2022
- Led paid media strategy for cybersecurity and functional safety campaigns, achieving a 30% increase in qualified leads and 22% reduction in CPA.
- Designed end-to-end customer journeys and conversion funnels across Google Ads and LinkedIn campaigns.
- Conducted market research to build audience personas and identify emerging opportunities across three regions (North America, West Africa, Middle East).
- Partnered with creative teams to produce campaign briefs, landing pages, and content assets that aligned with brand messaging.
Timeline
Digital Account Strategist
Google
02.2025 - Current
Manager
Smartstop Self Storage
07.2024 - 02.2025
Graduate Certificate - Marketing Research And Analytics
Centennial College
09.2023 - 06.2024
Account Manager
Bank of Montreal
11.2022 - 05.2024
Marketing Manager
Sistrack Solutions
09.2020 - 10.2022
Certification - Management And Leadership
Leadway Training And Technology Institute
08.2019 - 02.2020
Bachelor of Science - Business Management
Delta State University
09.2012 - 07.2016