Victoria Pereira
Sonoma County
Summary
Digital marketing professional with keen eye for results-driven campaigns and innovative solutions. Proven ability to collaborate effectively with teams to meet evolving marketing needs. Known for strong analytical skills and creative problem-solving abilities.
Overview
5
5
years of professional experience
Work History
Digital Marketing Associate
The Humane Society of Sonoma County
06.2023 - Current
- Streamlined interdepartmental collaboration to improve content sourcing and campaign efficiency.
- Launched a public email initiative to collect “happytail” stories, enhancing storytelling for digital platforms.
- Maintain an average email open rate of 44%, surpassing industry benchmarks and boosting targeted campaign engagement.
- Partner with leadership to align digital marketing strategies with organizational goals and collaborate with influencers to expand brand awareness.
- Design and execute the marketing campaign for the annual Wags Whiskers, & Wine gala, collecting impactful media for presentation videos and creating engaging emails and social media posts to drive attendance and donations.
- Conduct social media audits and implement data-driven strategies to optimize performance.
- Create compelling content, including writing, photography, and video production, to amplify animal adoption efforts and organizational impact.
- Maintain and update the marketing team deliverables calendar, ensuring timely execution of campaigns and initiatives.
Freelance Photographer
Tori Lee Photography
06.2020 - Current
- Deliver high-quality marketing, event, and portrait photography services to individual and business clients.
- Produced promotional photography that increased social media engagement for corporate partners like Flagship Taproom.
- Apply expertise in visual storytelling.
- Captured high-quality images for diverse client projects, ensuring creative vision aligned with client expectations.
Social Media Coordinator
WSI Smart Marketing
12.2022 - 04.2023
- Developed and implemented content strategies across multiple platforms, aligning with client branding and marketing objectives.
- Conducted data analysis to inform content decisions, resulting in increased reach and engagement for key clients.
- Managed client accounts with a focus on social media growth, leveraging analytics to optimize campaign performance.
- Collaborated with cross-functional teams to ensure cohesive branding and messaging across channels.
- Managed and optimized social media strategies to align with business goals.
- Monitored and engaged with relevant accounts to foster community growth.
- Provided strategic recommendations to enhance online presence.
- Analyzed social media impact on overall marketing performance.
- Updated CRM systems for effective client communication.
Shift Supervisor
Starbucks
08.2020 - 11.2022
- Operational Efficiency: Streamlined operations through training and process improvements, ensuring store cleanliness and safety. Managed inventory, cash operations, and opening/closing procedures.
- Team Leadership: Supervised staff, optimized schedules, and fostered a positive, collaborative work environment.
- Customer Engagement: Delivered personalized service, built strong relationships, and resolved complaints to ensure customer satisfaction.
- Efficiency & Sanitation: Prepared quality beverages, maintained cleanliness, and ensured compliance with health and safety standards.
Education
Master of Science - Digital Marketing
Western Governors University
Millcreek, UT07-2026
Bachelor of Science - Digital Audiences, Film and Media Studies
Arizona State University
Tempe, AZ12-2022
Associate of Science - Social & Behavioral Sciences
Santa Rosa Junior College
Santa Rosa, CA12-2019
Associate of Science - Natural Sciences
Santa Rosa Junior College
Santa Rosa, CA12-2019
Skills
- Experience with HubSpot tools
- Proficient in Canva
- Proficient in Microsoft Office Suite
- Adobe Suite: Photoshop, Lightroom, Express
- Digital marketing coordination
- Content scheduling expertise
- Experienced with Meta Business Suite
- Experience with AI-driven communication tools
- Social media planning
- Trello task organization
- Experienced with Slack communication
- Experienced with SEMRush tools
- Email marketing expertise
- Creative thinking
- Social media management
- Professional photography
Certficates
Communication Foundations — LinkedIn Learning
Skills: Professional Communication, Interpersonal Communication
Leadership Skills for the Future — LinkedIn Learning
Skills: Leadership
Email Marketing Certificate — HubSpot Academy
Digital Marketing Internship Programme — Girls in Marketing
Marketing Essentials Certificate — NonprofitReady
Social Media Marketing — HubSpot Academy
Digital Marketing Certificate — HubSpot Academy
Skills: Digital Marketing
Google Analytics Individual Qualification — Google
Skills: Google Analytics
Social Media Marketing — HubSpot Academy
Skills: Social Media Marketing
Email Marketing — HubSpot Academy
Google Ads Search Certification — Google
Timeline
Digital Marketing Associate
The Humane Society of Sonoma County
06.2023 - Current
Social Media Coordinator
WSI Smart Marketing
12.2022 - 04.2023
Shift Supervisor
Starbucks
08.2020 - 11.2022
Freelance Photographer
Tori Lee Photography
06.2020 - Current
Master of Science - Digital Marketing
Western Governors University
Bachelor of Science - Digital Audiences, Film and Media Studies
Arizona State University
Associate of Science - Social & Behavioral Sciences
Santa Rosa Junior College
Associate of Science - Natural Sciences
Santa Rosa Junior College