Victoria Pereira
Sonoma County
Summary
Digital marketing professional with keen eye for results-driven campaigns and innovative solutions. Proven ability to collaborate effectively with teams to meet evolving marketing needs. Known for strong analytical skills and creative problem-solving abilities.
Overview
5
5
years of professional experience
Work History
Digital Marketing Associate
The Humane Society of Sonoma County
06.2023 - Current
- Streamlined interdepartmental collaboration to improve content sourcing and campaign efficiency.
- Launched a public email initiative to collect “happytail” stories, enhancing storytelling for digital platforms.
- Maintain an average email open rate of 44%, surpassing industry benchmarks and boosting targeted campaign engagement.
- Partner with leadership to align digital marketing strategies with organizational goals and collaborate with influencers to expand brand awareness.
- Design and execute the marketing campaign for the annual Wags Whiskers, & Wine gala, collecting impactful media for presentation videos and creating engaging emails and social media posts to drive attendance and donations.
- Conduct social media audits and implement data-driven strategies to optimize performance.
- Create compelling content, including writing, photography, and video production, to amplify animal adoption efforts and organizational impact.
- Maintain and update the marketing team deliverables calendar, ensuring timely execution of campaigns and initiatives.
Freelance Photographer
Tori Lee Photography
06.2020 - Current
- Deliver high-quality marketing, event, and portrait photography services to individual and business clients.
- Produced promotional photography that increased social media engagement for corporate partners like Flagship Taproom.
- Apply expertise in visual storytelling.
- Captured high-quality images for diverse client projects, ensuring creative vision aligned with client expectations.
Social Media Coordinator
WSI Smart Marketing
12.2022 - 04.2023
- Developed and implemented content strategies across multiple platforms, aligning with client branding and marketing objectives.
- Conducted data analysis to inform content decisions, resulting in increased reach and engagement for key clients.
- Managed client accounts with a focus on social media growth, leveraging analytics to optimize campaign performance.
- Collaborated with cross-functional teams to ensure cohesive branding and messaging across channels.
- Managed and optimized social media strategies to align with business goals.
- Monitored and engaged with relevant accounts to foster community growth.
- Provided strategic recommendations to enhance online presence.
- Analyzed social media impact on overall marketing performance.
- Updated CRM systems for effective client communication.
Shift Supervisor
Starbucks
08.2020 - 11.2022
- Operational Efficiency: Streamlined operations through training and process improvements, ensuring store cleanliness and safety. Managed inventory, cash operations, and opening/closing procedures.
- Team Leadership: Supervised staff, optimized schedules, and fostered a positive, collaborative work environment.
- Customer Engagement: Delivered personalized service, built strong relationships, and resolved complaints to ensure customer satisfaction.
- Efficiency & Sanitation: Prepared quality beverages, maintained cleanliness, and ensured compliance with health and safety standards.
Education
Master of Science - Digital Marketing
Western Governors University
Millcreek, UT07-2026
Bachelor of Science - Digital Audiences, Film and Media Studies
Arizona State University
Tempe, AZ12-2022
Associate of Science - Social & Behavioral Sciences
Santa Rosa Junior College
Santa Rosa, CA12-2019
Associate of Science - Natural Sciences
Santa Rosa Junior College
Santa Rosa, CA12-2019
Skills
- Experience with HubSpot tools
- Proficient in Canva
- Proficient in Microsoft Office Suite
- Adobe Suite: Photoshop, Lightroom, Express
- Digital marketing coordination
- Content scheduling expertise
- Experienced with Meta Business Suite
- Experience with AI-driven communication tools
- Social media planning
- Trello task organization
- Experienced with Slack communication
- Experienced with SEMRush tools
- Email marketing expertise
- Creative thinking
- Social media management
- Professional photography
Certficates
Communication Foundations — LinkedIn Learning
Skills: Professional Communication, Interpersonal Communication
Leadership Skills for the Future — LinkedIn Learning
Skills: Leadership
Email Marketing Certificate — HubSpot Academy
Digital Marketing Internship Programme — Girls in Marketing
Marketing Essentials Certificate — NonprofitReady
Social Media Marketing — HubSpot Academy
Digital Marketing Certificate — HubSpot Academy
Skills: Digital Marketing
Google Analytics Individual Qualification — Google
Skills: Google Analytics
Social Media Marketing — HubSpot Academy
Skills: Social Media Marketing
Email Marketing — HubSpot Academy
Google Ads Search Certification — Google
Timeline
Digital Marketing Associate
The Humane Society of Sonoma County
06.2023 - Current
Social Media Coordinator
WSI Smart Marketing
12.2022 - 04.2023
Shift Supervisor
Starbucks
08.2020 - 11.2022
Freelance Photographer
Tori Lee Photography
06.2020 - Current
Master of Science - Digital Marketing
Western Governors University
Bachelor of Science - Digital Audiences, Film and Media Studies
Arizona State University
Associate of Science - Social & Behavioral Sciences
Santa Rosa Junior College
Associate of Science - Natural Sciences
Santa Rosa Junior College
Similar Profiles
Iselin CrosbyIselin Crosby
Facilitator and Education Events Assistant at Seattle Humane: The Humane Society For Seattle/king CountyFacilitator and Education Events Assistant at Seattle Humane: The Humane Society For Seattle/king County
Tristyn KontraTristyn Kontra
Veterinary Assistant at Jefferson County Humane Society And Jefferson County Animal ShelterVeterinary Assistant at Jefferson County Humane Society And Jefferson County Animal Shelter
Jayna L. ButtsJayna L. Butts
Dog Enrichment Volunteer at Whitman County Humane SocietyDog Enrichment Volunteer at Whitman County Humane Society
Topher TaylorTopher Taylor
National Sales Manager - Retail at In Good Taste WinesNational Sales Manager - Retail at In Good Taste Wines
Danielle WelchDanielle Welch
Training Manager / EMT at SAFE TeamTraining Manager / EMT at SAFE Team