Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Volunteer Experience
Timeline
Generic

Victoria A Reade

Calgary,Canada

Summary

I am an accomplished leader who believes that optimal success begins with a well prepared team. I have a passion for storytelling and communication and am committed to empowering teams to be successful in their pursuits, from prospecting through to the close of business. With 17 years of experience in both traditional and digital marketing and business development across varied media platforms, tech and not for profit I take the approach of solutions provider to every project I undertake. I look forward to contributing to the success of an exceptional team, while making a difference in the lives of those who need help the most. I have proven history of enhancing marketability through progressive digital marketing tools and effective corporate messaging.

Overview

12
12
years of professional experience

Work History

Sales Manager - AB Region

Harvard Media
04.2022 - Current
  • Exceeded regional sales targets
  • Managed teams digital growth across four markets
  • Supported sales teams across four markets building digital strategies for clients
  • Generated detailed sales reports and forecasts to analyze KPI's
  • Contacted enterprise accounts regularly and achieved high satisfaction scores by routine consultations.
  • Built relationships with customers and community to establish long-term business growth.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Key stakeholder in company re-organization and new digital solutions
  • Key stakeholder in new software adoption and training across organization
  • Developed processes and change management across three pillars of the organization, Acquisition, Growth and Retention

Principal/ Owner

EvattArmstrong Consulting
10.2018 - Current
  • Develop digital growth strategy for clients with their KPI's and ROI in mind
  • Worked closely with external vendors to create bespoke marketing strategy across multiple platforms
  • Work directly with clients to establish their goals and how best to achieve them
  • Worked with internal stakeholders on leadership teams to execute large scale projects, bring in funding and executing accordingly
  • Built community partnerships around executing client messaging

VP Sales & Marketing

Virtual Gurus
03.2017 - 05.2019
  • Increased strategic growth on average 17% month over month (overall 118% growth over first 12 months)
  • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Supported business development efforts and coordinated with marketing team on special campaigns.
  • Supervised proposal development in response to RFPs within the Calgary market.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed revenue models, process flows, operations support and customer engagement strategies.

Director of Corporate Engagement (8mo Contract)

Calgary Public Library Foundation
05.2017 - 12.2017
  • Fund development
  • Built and nurtured corporate and community engagements where there was brand alignment
  • Raised over $250k for CPL in over the contract duration
  • Became proficient in Raiser's Edge
  • Worked closely with internal stakeholders to build out programming to match corporate donor objectives
  • Leveraged existing media relationships to expand CPL's visibility
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.

Sr. Account Executive

Postmedia Network
11.2014 - 02.2017
  • Developed print and digital marketing strategies for local businesses
  • Consistently met and exceeded sales budgets
  • Built and maintained exceptional client relationships
  • Developed new business
  • Key stakeholder in the transition from print to digital solutions provider
  • Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
  • Brought in over $150,000 in new revenue while managing multiple high-profile accounts.

Account Executive

Harvard Broadcasting
07.2013 - 09.2014
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Executed successful sales strategies to convert leads into customers.
  • Resolved issues promptly to drive satisfaction and enhance customer service.
  • Collaborated with internal teams to develop account strategy.
  • Managed sales cycle to maintain solid customer base.

Project Manager

Reality Engine
12.2011 - 06.2013
  • Planned, designed, and scheduled phases for large projects.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Achieved project deadlines by coordinating with contractors to manage performance.

Education

Journalism - Journalism - New Media

Southern Alberta Institute of Technology (SAIT)
Calgary,AB

Skills

    Revenue Growth
    Personnel Development
    Operational Leadership
    Performance Goals
    Digital Marketing & Strategy
    Client Relationships
    Communications Strategies

    Consultative Marketing Techniques

    Partner Needs Assessments
    Business Planning

Accomplishments

  • 2018 Start Up Calgary Most Promising Entrepreneur of the Year Award (part of the team)
  • 2018Completed the EDC Trade Accelerate Program
  • BDC Emerging Growth Award

Affiliations

  • Dx3 conference 2018
  • ATB Tech on Tap event, 2018.
  • ATB Chamber of Commerce panel discussion
  • International Women's Day panel discussion 2018
  • CGLCC National Round Table 2019
  • Platform Innovation Week 2022

Volunteer Experience

Fund Development Board of Directors  - Peter Lougheed Center 


In a post-Covid world, I became extremely motivated to give back to my community in some way. To that end, I applied and was selected to sit on the fund development team for the Peter Lougheed Centre. The Calgary Health Trust completed a successful Newborn's Need campaign in 2022, and we are moving ahead to pursue support and funding for mental health and addictions programming in 2023-2024.

Timeline

Sales Manager - AB Region

Harvard Media
04.2022 - Current

Principal/ Owner

EvattArmstrong Consulting
10.2018 - Current

Director of Corporate Engagement (8mo Contract)

Calgary Public Library Foundation
05.2017 - 12.2017

VP Sales & Marketing

Virtual Gurus
03.2017 - 05.2019

Sr. Account Executive

Postmedia Network
11.2014 - 02.2017

Account Executive

Harvard Broadcasting
07.2013 - 09.2014

Project Manager

Reality Engine
12.2011 - 06.2013

Journalism - Journalism - New Media

Southern Alberta Institute of Technology (SAIT)

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Victoria A Reade