Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Victoria Ptashnick

Winnipeg,MB

Summary


Driven digital producer with strong background in social media strategy and content creation. Adept at building and engaging online communities through creative storytelling. Demonstrated success in utilizing analytical skills and creativity to enhance social media presence and build audience.

Overview

14
14
years of professional experience

Work History

Digital Video/Social Media Producer

CBC News
12.2021 - Current
  • Assigns social team daily, ensuring best practices are being met for each platform, doubling audience each year
  • Launched TikTok account and leads strategy for CBC Manitoba's most watched video platform
  • Directs video shoots, overseeing the scripting, gathering, cutting and packaging of the video
  • Works with reporters to produce short and long-form video pieces, highlighting the work of CBC News
  • Ensures accounts are programmed in a way that takes advantage of the algorithms and reflects audience’s needs by time of day, and day of week
  • Creates social strategies for large news events such as elections

Digital Content Manager at UNICEF Canada

United Nations
01.2017 - 12.2021
  • Created and produced the organization’s first and top-rated podcast (featured on iTunes "Featured Shows") the For Every Child Podcast
  • Manged digital storytelling, leading direction on visual storytelling strategies for socials, campaigns and stories for donors
  • Nominated to work at the Global UN level to create the organization’s first Diversity and Inclusion Storytelling Guide for photography and video
  • Proven track record of directing production of strong digital visual work in time sensitive situations such as humanitarian emergencies
  • Managed the photography and video library, working across teams to make visual recommendations for the organization’s work
  • Directed complex video and content production shoots globally

Senior Producer

VICE Media
01.2016 - 01.2017
  • Produced and oversaw award-winning digital video for a national audience
  • Chase produced, wrote scripts, researched for all stories on a daily basis
  • Wrote news stories
  • Produced televised town hall with Prime Minister Justin Trudeau
  • Created and led video content that met strategic goals of growing audiences on Facebook, Instagram
  • Directed news shoots, leading the video process in creating videos from start to finish

Production Manager/Digital Video Producer for Huff Post Originals

The Huffington Post
01.2016
  • Produced and project managed several digital video series, Huffington Post Originals
  • Exercised editorial judgment, visual storytelling skills and project management
  • Consulted with production companies visual treatments
  • Approved aspects of production and storytelling

Social Video Producer

The Globe and Mail
09.2015 - 01.2016
  • Successfully developed and executed the Globe’s social video strategy
  • Pitched daily news idea for social videos that resonated with the Globe’s social audiences
  • Set KPIs and exceeded them, bringing in millions of views on Facebook videos
  • Produced daily and long-term video projects that over-performed on social
  • Researched for live news events like the national leader’s debate
  • Chase produced, researched, wrote, shot and edited videos and documentaries

National Reporter

Kevin Newman Live
06.2013 - 06.2014
  • Primary reporter and producer for daily, national newscast.
  • Researched, chased, produced and reported original content for digital video audiences.
  • Focus on bold, unique storytelling, outside of mainstream news for digital audiences.

Reporter/Producer

Toronto Star
01.2011 - 01.2013
  • Front line reporter of major breaking news, focus on political, city issues
  • Investigative reporter, including series influencing policy changes for Ontario private health care clinics
  • Byline on over 20 front-page stories, digital & print
  • Produced, shot and appeared in various digital video stories

Education

Bachelor of Journalism - Journalism and Communications

Carleton University
Ottawa, ON
06.2010

Documentary Media MFA

Toronto Metropolitan University
Toronto, ON
06.2012

Skills

  • Digital storyteller with a proven track record for producing innovative, award-winning work
  • Effective social strategist with expertise in creating meaningful audience experiences
  • Keen collaborator, possesses a deft touch with people

Accomplishments

    RTDNA Canada 2024

    Excellence in Video

    CBC Manitoba/Young Winnipeg woman fights to escape her family's horrifying history with landfills

    RTDNA Canada 2024

    Excellence in Social

    CBC Manitoba/Provincial Election TikTok

    RTDNA Canada 2023

    Excellence in Social

    CBC Manitoba/Manitoba Municipal Election

    Canadian Hillman Prize 2017

    Canada’s Indigenous Water Crisis for Vice Media

Timeline

Digital Video/Social Media Producer

CBC News
12.2021 - Current

Digital Content Manager at UNICEF Canada

United Nations
01.2017 - 12.2021

Senior Producer

VICE Media
01.2016 - 01.2017

Production Manager/Digital Video Producer for Huff Post Originals

The Huffington Post
01.2016

Social Video Producer

The Globe and Mail
09.2015 - 01.2016

National Reporter

Kevin Newman Live
06.2013 - 06.2014

Reporter/Producer

Toronto Star
01.2011 - 01.2013

Bachelor of Journalism - Journalism and Communications

Carleton University

Documentary Media MFA

Toronto Metropolitan University

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Victoria Ptashnick