Summary
Overview
Work History
Education
Skills
References
Community Service
Timeline
Generic

VICTORIA MCFADYEN

Alberta,Canada

Summary

Versatile and innovative, with a proven track record at Bulletproof Performance, I excel in graphic design and customer engagement. Leveraging skills in Adobe Creative Suites and a team-oriented approach, I've significantly enhanced brand visibility and client satisfaction. My portfolio spans from captivating marketing materials to memorable wedding photography, demonstrating a unique blend of creativity and interpersonal skills.

Overview

10
10
years of professional experience

Work History

Front Desk Administration and Marketing Design

Bulletproof Performance
12.2021 - 10.2024

Company Overview: Automotive Powder Coating Shop.

  • Designed and developed logos, company websites, email marketing campaigns, and various marketing materials in both print and digital forms.
  • Managed all social media platforms, including Facebook, Instagram, TikTok, and the company website.
  • Enhanced visual representation of company products by capturing detailed product images, and producing high-quality videos.
  • Executed advertising strategies and facilitated client communications, including personalized consultations.
  • Supervised front desk operations, ensuring effective client interaction, and providing comprehensive administrative support.
  • Conducted bookkeeping duties, including maintaining the client database, processing invoices, and managing receipts and inventory

Event Designer

Bride and Groom
Calgary, AB
08.2023 - 11.2023
  • Designed print materials for weddings, including seating charts, wedding signs, name cards, bridal party games, guest books with engagement photography, and party favor designs and logos.
  • Worked closely with the bride and groom to ensure they were satisfied on their big day.

Engagement Photographer

Bride and Groom
Calgary, AB
10.2022 - 11.2022
  • Planned and coordinated an engagement photoshoot, including selecting locations, and providing all necessary equipment.
  • Conducted a three-hour session across three key locations to ensure diverse, high-quality photo options.
  • Delivered a complete, edited photo package within one month, ensuring client satisfaction, and timely delivery.

Wedding Photographer

Bride and Groom
Calgary, Alberta
07.2022 - 09.2022
  • Captured key moments of the wedding day, including preparation, ceremony, reception, family portraits, and after-party events.
  • Coordinated with, and managed, a second photographer to ensure comprehensive coverage of the event.
  • Delivered a complete photography package, including full edits, prints, and digital forms, within two months. Ensuring client satisfaction through regular check-ins.
  • Delivered a comprehensive photography package, including full edits, prints, and digital forms within two months, ensuring client satisfaction through regular check-ins.
  • Produced high-quality images reflecting the bride and groom's vision, enhancing the overall client experience.

Product Photographer

Glass Gnomes
Calgary, Alberta
06.2022 - 06.2022
  • Captured high-quality photographs of glass art products for the company, showcasing craftsmanship, and enhancing online sales appeal.
  • Collaborated with the owner to ensure that images accurately represented the products, contributing to an improved online shopping experience.

Logo Designer

Backdrops by KD
United States Of America
03.2022 - 03.2022
  • Partnered with the client to conceptualize and design a vibrant, engaging logo that captured the essence of their events and backdrops company.
  • Delivered a creative design aligned with the client's vision, enhancing the company’s branding and market appeal.

Server

The Bavarian Inn
Calgary, Canada
05.2021 - 11.2021
  • Greeted and served customers
  • Bartend and served all beverages
  • Worked rush hours and busy days during Octoberfest and Bragg Creek day

Logo Designer

Real Energy Inc
Calgary , Alberta
03.2021 - 04.2021
  • Collaborated with stakeholder to conceptualize and design a professional logo for an energy consulting company, aligning with the brand’s vision and mission.
  • Delivered a visually appealing and memorable logo that enhanced brand recognition and client engagement.

Graphic Designer/Marketing

Intactix
11.2020 - 02.2021
  • Contract work with Intactix
  • Created and designed charts, infographics, and graphics for case studies
  • Worked on brand identity and developed a brochure that best fit their style
  • All independent work with tight deadlines

Contract Graphic Designer

Trimac
04.2020 - 06.2020
  • Three-month remote contract with Trimac
  • Created graphics and designs for hazard assessment, safety pamphlets, and posters.
  • Worked independently, with little to no supervision, while adhering to tight deadlines.

Server

The Watertower Bar & Grill
Lethbridge, Canada
09.2018 - 12.2018
  • Greeted, seated, conversed, and served customers meals and beverages
  • Cleared, cleaned, and reset tables

Server

Canadian Brewhouse
Calgary, Canada
05.2017 - 08.2017
  • Greeted guests, served beverages, took orders, delivered meals, and cleared tables
  • Ensured the best service for the customers' experience

Barista

Good Earth Cafe
Lethbridge, Canada
12.2014 - 08.2016
  • Prepared food and beverages while greeting, conversing, and serving customers
  • Learned essential communication skills while also managing the shop by cleaning, restocking, and organizing products

Education

Bachelor of Fine Arts - New Media

University of Lethbridge
01.2021

High school Diploma -

Springbank Community High School
01.2016

Skills

  • Graphic design
  • Photography
  • Game development
  • Film Production
  • Content curation
  • Team-oriented
  • Flexible and adaptable
  • Adobe Creative Suites
  • Photoshop
  • Illustrator
  • InDesign
  • Premiere Pro
  • After Effects
  • Affinity Designer
  • Unreal Engine
  • Autodesk 3Ds Max
  • File management
  • Customer service focus
  • POS system operation

References

References available upon request.

Community Service

  • Graphic Design for Drama Club, 2016
  • Yearbook Committee, 2015
  • Cochrane Humane Society, 2013
  • Food Bank, 2012
  • Calgary Drop in & Rehab Centre, 2012

Timeline

Event Designer

Bride and Groom
08.2023 - 11.2023

Engagement Photographer

Bride and Groom
10.2022 - 11.2022

Wedding Photographer

Bride and Groom
07.2022 - 09.2022

Product Photographer

Glass Gnomes
06.2022 - 06.2022

Logo Designer

Backdrops by KD
03.2022 - 03.2022

Front Desk Administration and Marketing Design

Bulletproof Performance
12.2021 - 10.2024

Server

The Bavarian Inn
05.2021 - 11.2021

Logo Designer

Real Energy Inc
03.2021 - 04.2021

Graphic Designer/Marketing

Intactix
11.2020 - 02.2021

Contract Graphic Designer

Trimac
04.2020 - 06.2020

Server

The Watertower Bar & Grill
09.2018 - 12.2018

Server

Canadian Brewhouse
05.2017 - 08.2017

Barista

Good Earth Cafe
12.2014 - 08.2016

Bachelor of Fine Arts - New Media

University of Lethbridge

High school Diploma -

Springbank Community High School
VICTORIA MCFADYEN