Victoria Hansen
Powell River,BC
Summary
Proven Affiliate Manager with a track record of boosting affiliate revenue through strategic partnerships and data-driven decision-making at Evolve Performance Media. Excelled in building long-term relationships and optimizing campaign performance, leveraging skills in digital marketing and business relationship management. Achieved significant growth by focusing on results and compliance, without exceeding a single numerical percentage. Helped affiliates manage their campaigns by calculating EPC's and monitoring conversion rates using impressions, clicks to conversions (sales). Managed all types of affiliates - SEO, PPC, Pay per call, Email, Display, Social Media, Pop ups.
Overview
23
23
years of professional experience
Work History
Affiliate Manager & Biz Dev Manager
Evolve Performance Media
Victoria, BC
10.2022 - 05.2024
- Increased affiliate revenue by developing and implementing strategic partnership programs.
- Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
- Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly.
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Coordinated cross-departmental efforts to ensure smooth campaign execution, maximizing efficiency and effectiveness.
- Developed targeted promotional materials for affiliates, enhancing brand messaging and increasing conversion rates.
- Conducted regular competitor analysis to identify market trends and potential partnership opportunities.
- Established clear lines of communication with affiliates to address concerns or issues promptly, ensuring program success.
- Monitored compliance of all affiliate activities with company guidelines and regulations while mitigating risk exposure.
- Cultivated a supportive community amongst affiliates by organizing events such as webinars, meet-ups, or conferences promoting collaboration among members of the network.
- Utilized advanced tracking tools alongside analytics software in order to optimize campaign performance thereby boosting revenues.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed affiliates from all around the world. All types from SEO, PPC, Email, Display, Social (Facebook, Instagram, Youtube), Meta.
- Managed clients & campaigns using a CPA model with verticals including nutra, insurance, ecom, biz opps, education, email submits, toolbar downloads, sub prime
- Used our tracking software EverFlow to build out the campaigns
Affiliate Manager
Affiliati Network
Miami, Florida
02.2015 - 07.2023
- Established clear lines of communication with affiliates to address concerns or issues promptly, ensuring program success.
- Negotiated favorable commission structures with partners to maintain a competitive edge within the industry.
- Monitored compliance of all affiliate activities with company guidelines and regulations while mitigating risk exposure.
- Managed Affiliates from around the world. From SEO, PPC, Email, Social, Incent, Display, PPcall traffic.
- Increased affiliate revenue by developing and implementing strategic partnership programs.
- Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
Affiliate Manager
Millionaire Network
Victoria, BC & Sarasota Florida
03.2008 - 02.2015
- Increased affiliate revenue by developing and implementing strategic partnership programs.
- Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
- Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly.
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Managed Affiliates from around the world. From SEO, PPC, Email, Social, Incent, Display, PPcall traffic.
Affiliate Manager
Neverblue Media
Victoria, BC
02.2005 - 03.2008
- Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
- Cultivated a supportive community amongst affiliates by organizing events such as webinars, meet-ups, or conferences promoting collaboration among members of the network.
- Increased affiliate revenue by developing and implementing strategic partnership programs.
- Monitored compliance of all affiliate activities with company guidelines and regulations while mitigating risk exposure.
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Screened new affiliates applying to the network via phone calls, looking up their IP's & speaking to references
Front Desk Receptionist & Data Input Director
Canadian Linen Head Office
Victoria, BC
01.2003 - 01.2005
- Greeted guests at front desk and engaged in pleasant conversations while managing check-in process.
- Maintained organized and clean front office area to create professional and welcoming environment for visitors and employees.
- Scheduled, coordinated and confirmed appointments and meetings.
- Delivered outstanding first impressions by warmly greeting visitors upon arrival at the front desk.
- Managed high-volume phone calls, directing inquiries to appropriate personnel for prompt resolution.
- Answered multi-line phone system and transferred callers to appropriate department or staff member.
- Supported administrative tasks such as filing, data entry, and document preparation for more efficient office workflow.
- Developed strong working relationships with team members, fostering a positive work environment.
- Completed data entry and filing to keep records updated for easy retrieval.
Office Administrator
Sarpino's Pizzeria Head Office
Victoria, BC
04.2001 - 03.2003
- Interacted with customers by phone, email, or in-person to provide information.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained electronic and paper filing systems for easy retrieval of information.
- Coordinated communications, financial processing, registration, recordkeeping, and other administrative functions.
- Contributed to a positive work environment by fostering strong working relationships among colleagues.
- Reduced administrative errors by diligently proofreading office documents and maintaining accurate records.
- Edited documents to improve accuracy of language, flow, and readability.
- Managed and properly accounted for petty cash issued to facilitate general office activities.
- Boosted productivity by prioritizing tasks, managing schedules, and coordinating meetings for staff members.
- Scheduled conference rooms, prepared agendas, and maintained calendars to prepare for meetings and events.
- Assisted in event planning efforts for company gatherings, conferences, or workshops to enhance employee engagement and networking opportunities.
- Improved workplace efficiency with the regular maintenance of office equipment and proactive troubleshooting of technical issues.
- Managed travel arrangements for executives or visiting clients to ensure seamless logistics coordination during business trips.
Education
Certificate - Administrative Assistant
Vancouver Community College
Vancouver, BC06.2001
High School Diploma -
Brooks Secondary School
Powell River, BC06.2000
Skills
- Data-driven decision-making
- Business Relationship Management
- Social Media Marketing
- Project Management
- Performance Analysis
- Regulatory Compliance
- Decision-Making
- Relationship Building
- Digital Marketing
- Marketing and Advertising
- Social Media Strategy
- Public and Media Relations
- Lead Generation Campaigns
- Promotional Events
- Budget Forecasting
- Campaign Performance Tracking
Languages
English
Full Professional
Timeline
Affiliate Manager & Biz Dev Manager
Evolve Performance Media
10.2022 - 05.2024
Affiliate Manager
Affiliati Network
02.2015 - 07.2023
Affiliate Manager
Millionaire Network
03.2008 - 02.2015
Affiliate Manager
Neverblue Media
02.2005 - 03.2008
Front Desk Receptionist & Data Input Director
Canadian Linen Head Office
01.2003 - 01.2005
Office Administrator
Sarpino's Pizzeria Head Office
04.2001 - 03.2003
Certificate - Administrative Assistant
Vancouver Community College
High School Diploma -
Brooks Secondary School