Victor Igwilo
Mississauga
Summary
Creative Digital marketing and media specialist with over 3+ years of experience a proven track record in ROI generating content marketing. Proficient in the use of many tools to create and manage different content types such as blogs, podcasts, videos, graphic posts and event promotion, all tailored to the diverse specifics of the target consumers. Passionate storyteller and excellent writer with digital innovation as a strength, and great interpersonal and communication skills.
Overview
2
2
years of professional experience
Work History
Direct Sales Manager
Undecided YYC Band
09.2024 - 11.2024
- Developed and implemented sales strategies to increase revenue, resulting in 100% of ticket sales for live events.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Liaised with sales, marketing, and management teams comprised of 15 skilled professionals to develop solutions and accomplish shared objectives.
- Aligned company goals of customer retention and increased satisfaction by automating contact management systems such as Google contacts and Mailchimp and Drift.
Communications Coordinator
Open Concepts Studios
03.2024 - 09.2024
- Designed videos, graphics and written scripts for executing multi-channel digital marketing campaigns, boosting engagement by 80% in three months
- Integrated Google Analytics and SEMrush to refine audience targeting for paid advertisement and content curation, increasing conversion rates by 45%
- Optimized team workflows using Trello, improving tracking efficiency by 40% and collaboration across teams
Marketing Assistant
Loud Studios
06.2023 - 12.2023
- Developed a comprehensive multi-platform marketing strategy which included podcasts, Twitch streams, influencer collaborations and social media challenges, leading to a 75% increase in social media audience engagement
- Conducted A/B testing on video content and social media posts and optimized audience segmentation for various digital and physical events, improving ad click-through rates by 30% and event attendance by 76%
- Increased email marketing engagement by 50% through personalized automation campaigns, digital blogs, and subscription user retention from community events and programming
Communications and Development Assistant
Tarragon Theatre
09.2022 - 12.2023
- Created high-impact marketing collateral (event programs, flyers, digital assets), resulting in a significant boost in audience interaction and brand awareness
- Assisted in securing key sponsorships and funding by developing strategic outreach materials such as email campaign, social media posts and fundraising events
- Contributed to grant writing and project budget development by proofreading and highlighting project and program necessities, ensuring alignment with branding and communication goals
Education
Introduction to Project Management -
IBM
01.2025
Bachelor of Arts - Digital Media
York University – Lassonde School of Engineering
06.2024
Skills
- Content Writting & Copy Writing
- Social Media & Content Strategy
- SEO
- Paid Media Advertising
- A/B Testing
- Conversion Rate Optimization
- CRM proficiency
- Video Editing (CapCut, Davinci Resolve, Premiere PRO)
- Google Workspace
- Microsoft Office (Teams, Word, Excel, Outlook, Powerpoint, Excel, Access)
- Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, After Effects)
- Canva
- Google Analytics
- HubSpot
- Mailchimp
- Salesforce
Skills
Social Media Strategy, SEO (Google Search Console, SEMrush, Moz), Paid Media (Google Ads, Meta Ads), A/B Testing (Hotjar, Optimizely), Conversion Rate Optimization, Content Marketing, Google Workspace, Microsoft Office, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign), Canva, Clip Studio Paint, FL Studio, Audacity, CapCut, Davinci Resolve, Google Analytics, HubSpot, Mailchimp, Salesforce
Languages
English
Native or Bilingual
Timeline
Direct Sales Manager
Undecided YYC Band
09.2024 - 11.2024
Communications Coordinator
Open Concepts Studios
03.2024 - 09.2024
Marketing Assistant
Loud Studios
06.2023 - 12.2023
Communications and Development Assistant
Tarragon Theatre
09.2022 - 12.2023
Introduction to Project Management -
IBM
Bachelor of Arts - Digital Media
York University – Lassonde School of Engineering
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