Victor Duarte

Grew assigned territory to over $1.75 million in annual revenue, consistently exceeding sales targets.

Directed the complete sales cycle from prospecting to negotiation, establishing robust client relationships.

• Cultivated partnerships with ad agencies, consumer packaged goods, and alcoholic beverage brands to enhance initiatives and drive revenue.
• Managed financial forecasting and pipeline planning using historical sales data and performance metrics.
• Negotiated contracts focused on profitability and fostering long-term partnerships.
• Presented strategic sales proposals to prospective clients, generating new business opportunities.
• Coached team members to improve skills in sales negotiation and client relationship management.

• Company Overview: SaaS Grocery/Retail Marketing and First-Party Data Solution
• Identified opportunities within the channel partner customer base by geography, then coordinated and conducted sales and technical training for those partners and their Regional Sales Executives, which resulted in a 250% increase in sales YOY.
• Managed the entire sales cycle from prospect, present, negotiate, and agreement which increased AppCard's customer base in the Western US by over 300% and resulted in over $2MM in new revenue YTD.
• Managed, trained two SDRs, cold calling techniques, handling of objections, and strategies to reach decision-makers and secure appointments. conducted weekly one-on-one's and weekly sales team meetings.
• Attend conferences, and conduct large demos/webinars for our resale partners.
• Improved relationships with partners, vendors, and wholesalers which increased overall leads and brand awareness throughout my territory.
• Provide CBO and Founder with forecasts, pipeline and partnership updates.
• SaaS Grocery/Retail Marketing and First-Party Data Solution

• Helped launch the Grocery vertical for Gannett and manager over $19MM in revenue.
• Managed the client and agency relationships for some of Gannett’s largest grocery clients in the country. Acted as the liaison between our local leaders in over 100+ properties, and the large grocery accounts that ran in their respective markets.
• Managed Account Managers, and streamlined procedures to help ensure that order entry, proposals, and RFP's were submitted in a correct and timely fashion which reduced errors and increased revenue.
• Sold $500,000 in incremental revenue by by developing and presenting competitively positioned solutions, value propositions, and execution of cross-selling and up-sell opportunities.
• Developed and maintain a comprehensive account plan for each account, which includes strategies and actions to grow revenue and market share building client commitment to the
• Left Because of Family Health Emergency

• Successfully built the West Coast business from the ground up by creating demand and adding over 50 new clients which resulted in over $1.5MM+ in new revenue.
• I managed Retail, Grocery, and QSR categories across Western U.S. territory as well as all agency relationships.
• Worked cross-functionally with product, marketing, and content teams to drive new and improved client solutions which increased sales by over 200% YOY.
• Spearheaded QSR focus and secured over 20 new clients within 6 months which resulted in over $250K in new revenue.
• Consistently meet the demands of clients seeking to reach the mobile shopper through creativity and innovative mindset. Utilized first-party and 3rd party attribution data to grow revenue and strengthen relationships.
• Created interest and drove demand for Retale Connect services (SaaS for Retailer websites).
• Responsible for representing Retale at all industry events and conferences within the Western territory and being up to speed on marketing developments across the mobile and category landscapes.

• Tasked with selling additional Valassis’ solutions to high-value Tech and Telecom targeted accounts.
• Managed the entire sales cycle from prospect to close with the Verizon Dealers Pacific Division by developing a turn-key print and digital ad solution for their independent dealers across the Western U.S. which resulted in $300,000 in new revenue.
• Sold $250,000 to VIASAT by developing a multi-market campaign across rural Texas and the Southeast by utilizing data to determine which areas had less competition and matched their core demographic customer base.

• Managed $22 MM in advertising revenue across a list of National Retailers, Telecom, QSR, and Grocery Chains clients directly as well as with their advertising agencies.
• Successfully negotiated complex contracts ranging from $400K to $7.2MM.
• Increased profit margin by over $1MM by analyzing P&L, determining how to reduce hard cost while increasing profit margin with the largest advertiser at the time.
• Launched the QSR/Restaurant Vertical while Managing 4 AE’s which increased revenue by over 50% vs the prior year.
• Managed between two and three account managers and one assistant to ensure that all aspects of order entry, ad trafficking, and the complete execution of all advertising campaigns were fulfilled and reduced chargebacks by 20%.
• Consistently exceeded sales targets for individuals and the team, managed the team sales funnel through forecasting and reporting.
• Won Sales Person of the year, promoted over 5 times.