Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Veruschka Mungroo

Toronto,ON

Summary

Strategic-thinking and results-orientated Marketing and Communications Director with 8+ years of experience leading strategic communications and marketing initiatives. Proven to conduct market trend analysis and identify relevant messaging. Adept at writing, editing and shaping copy to meet specific needs, enhance perception and drive change. Decisive and focused with expertise in team leadership, program management and complex problem-solving. Maintains positive media relations and promotes specific messages.

Overview

21
21
years of professional experience

Work History

Editor-in-Chief

Yazdani Law Group
01.2021 - 06.2022
  • Spearheaded the private law firm's editorial digital magazine. The publication highlighted the success stories of regular immigrants in Canada.
  • Created, sustained, and improved publication performance by developing a five-year business plan, that resulted in substantial funding from the Canadian Federal government
  • Reported lively, accurate, and unique content in both written and video format, coordinating images and layout to deliver proper presentation - celebrity in interviews included Toronto Superfan Nav Bhatia; actor Kane Mohan , etc
  • Oversaw, trained and developed writers and wed designers, assistants and marketing to optimize production and quality of work.
  • Created an editorial style guide to foster dependability, transparency, and fairness.
  • Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
  • Adhered to ethical guidelines and standards to promote responsible publication and media practices.
  • Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
  • Solicited and encouraged public reviews and commentaries on trending topics and subjects of topical interest.

Managing Director, Communications

Paradigm Marketing and Communications
Durban, KwaZulu Natal
09.2014 - Current
  • Led a full-service marketing and communications agency, with eight years of experience in a leadership role.
  • Cultivated productive relationships with Fortune 50 clients such as The Walt Disney Company, Omnicrom, etc, hence securing profitable partnerships.
  • Prepared event communications and press releases for special events and news, coordinated photographs during events and promoted on web and periodical channels.
  • Penetrated new segments through market research that resulted in the launch of a new Walt Disney channel in Sub-Saharan Africa - currently one of the five top channels in South Africa.
  • Devised content calendar and created social media content across multiple platforms.
  • Developed, executed and evaluated innovative targeted consumer media planning, relative to the strategic priorities and position for The Walt Disney's campaigns, to achieve increase in channel viewership, revenue targets and brand awareness to the mass market
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Used Adobe Suite for creation of content, photo manipulation and publication design.
  • Improved team efficiency via training in sales, marketing and promotions.

Senior Copy Editor

The Edge: A Leader's Magazine
07.2020 - 01.2021
  • Prepared, rewrote and edited pieces to improve readability and impact.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
  • Determined readiness of written pieces, made changes and approved final versions for publication.
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
  • Guided and motivated staff to achieve demanding targets under tight deadlines.
  • Communicated directly with reporters to assess stories and improve quality of work.

Executive Assistant to the Chief Executive Officer

Rouge Media Group, Rogers Sports & Media
Toronto, ON
03.2019 - 12.2019
  • Managed complex calendar scheduling with focus on proper allocation of executive availability.
  • Contributed to smooth business operations by planning and organizing meetings and conferences.
  • Responded to emails and other correspondence to facilitate communication and enhance business processes.
  • Coordinated travel arrangements by booking airfare, hotel and ground transportation.
  • Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team productivity.

Global Communications Co-ordinator

TIFF (Toronto International Film Festival)
Toronto, ON
05.2018 - 08.2018
  • Task : To acquire coverage for the 2018 Festival and successfully communicate essential messaging both internally and internationally, leverage and expand relationships with media from around the world, including print, radio, television, social media, and online influencers
  • Results: Wrote, edited, and proofread public-facing materials such as press releases, key messaging, speeches (for Cameron Bailey, TIFF's executive director), newsletters, articles, video content, photos, Q&A's for press interviews, TIFF's website, and social media, among other things.
  • Researched and presented trends, important audience interests, and passion points to journalists, their audiences, and third-party organizations in unique and inspiring ways
  • Assisting in the formulation and implementation of TIFF's communications strategy and tactical strategies, with the goal of elevating the organization's and Festival's brand and profile on a worldwide scale
  • Created strong partnerships with journalists and external stakeholders, ensuring that their needs are met within their tight deadlines

Journalist

Independent Newspapers
Durban, Kwa-Zulu Natal
04.2004 - 09.2014
  • Wrote and investigated breaking news developments, such as disasters, crimes, and human-interest stories - wrote over 850 articles
  • Face-to-face and red carpets interviews with A-list Hollywood and Bollywood celebrities such as Priyanka Chopra, Tom Cruise, Bryan Adam, Russell Peters, etc
  • Performed research and checked facts to maintain high standard of journalistic integrity.

Education

Graduate Certificate - Entrepreneurship Management

Ryerson University
Toronto, ON
12.2018

Bachelor of Technology - Communications Science

Durban University of Technology
04.2017

Bachelors - Marketing And Advertising

Durban University of Technology
Durban
04.2004

Skills

  • Technical Skills: Google Ad Words, Facebook Ad Manger, YouTube Analytics, Instagram, Adobe Analytics, Digimind, Hootsuite, Photoshop, InDesign, Acrobat, Premiere Pro, Mailchimp, WordPress, Microsoft Suite, Google Suite, Apple Suite Articulate, Analytical Mindset
  • Soft Skills: Reporter Supervision, Advanced Writing Skills, Excellent Oral Communications, Motivated Attitude, Strong Editorial, and Interview Skills
  • Strong interpersonal and communication skills with all levels of stakeholders; Strong organization, time-management and problem-solving skills
  • Troubleshooting, Content Development, Communication Planning

Timeline

Editor-in-Chief

Yazdani Law Group
01.2021 - 06.2022

Senior Copy Editor

The Edge: A Leader's Magazine
07.2020 - 01.2021

Executive Assistant to the Chief Executive Officer

Rouge Media Group, Rogers Sports & Media
03.2019 - 12.2019

Global Communications Co-ordinator

TIFF (Toronto International Film Festival)
05.2018 - 08.2018

Managing Director, Communications

Paradigm Marketing and Communications
09.2014 - Current

Journalist

Independent Newspapers
04.2004 - 09.2014

Graduate Certificate - Entrepreneurship Management

Ryerson University

Bachelor of Technology - Communications Science

Durban University of Technology

Bachelors - Marketing And Advertising

Durban University of Technology

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Veruschka Mungroo