VERONIQUE ROMANIUK
Montreal,Canada
Summary
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
20
20
years of professional experience
Work History
Marketing Manager
MEDISCA
08.2023 - 09.2024
- Developed and planned multi-channel marketing strategies and campaigns targeting compounding pharmacists to introduce new products, raise brand awareness and increase sales of a vast product portfolio related to pharmacy compounding
- Utilized data-driven insights to enhance decision-making, measure campaign performance, and optimize marketing efforts
- Improved ways-of-working with existing marketing tools while introducing new ones to support the marketing team
- Worked with cross-functional teams, product team, IT and sales to deliver a first-class customer experience
Marketing Manager
SIGVARIS GROUP
07.2022 - 07.2023
- Led marketing strategy efforts promoting compression socks, in line with the global marketing team, enhancing brand communication, product positioning, and value proposition across digital channels
- Drove customer acquisition, retention, and revenue growth while improving the overall customer experience through targeted digital marketing for both B2B and D2C
- Crafted compelling communication strategies tailored for retail, medical, and consumer audiences
- Worked with external agencies to developed content for diverse channels, including social media, email, SEO, SEM, landing pages, dealer content, videos, and in-store merchandizing materials for B2B and D2C initiatives
Digital Strategy & Media Relations Manager
RICHELIEU HARDWARE
03.2021 - 06.2022
- Collaborated with Web and Product teams to improve product commercialization on the Richelieu website
- Developed a social media strategy to maximize the acquisition and engagement of the public, target customers and brand ambassadors
Senior Marketing Coordinator
RICHELIEU HARDWARE
09.2015 - 03.2020
- Managed brand image and strategic product positioning initiatives for a network of 65 showrooms across North America
- Involved in large-scale renovation projects
- Collaborated with designers to create showroom displays from concept to production, and implementation
- Directed merchandising, display placement, and product promotion efforts in collaboration with local team members
- Analyzed social media campaigns with Google Analytics to evaluate campaign performance and marketing activities across all platforms
- Managed a team of 6 freelance graphic designers and 2 copywriters as well as working with 2 agencies, printers and other suppliers
Assistant Product Manager – Decorative Hardware
RICHELIEU HARDWARE
04.2012 - 08.2015
- Supported the Product Manager in the development and commercialization of over 6000 skus in the Decorative Hardware category
- Collaborated with global suppliers to create new products according to market trends for both the industrial and retail sectors
- Assembled all required information from suppliers to create new product Masters and pricing strategies
- Developed product launch materials including documentation, photography, sales tools, and training documentation
- Managed the Showroom Display Program from design to production and distribution
Account Manager
DAC GROUP
03.2005 - 07.2011
- Company Overview: Lead generation agency
- Managed an advertising portfolio worth $4M
- Assessed business directory advertising needs and presenting directional media marketing solutions (print/online directories and digital) to drive quality leads for major national brand accounts
- Developed a thorough knowledge and understanding of tools such as Google AdWords, SEO, SEM, social media, mobile advertising, and local search strategies to communicate effectively with client accounts
- Made program recommendations based on tracked and measured results in terms of clicks, calls and conversion data
- Lead generation agency
Education
B.A. - Sociology, marketing
Concordia University
Montreal, QCDigital Marketing Certificate -
Concordia University
Montreal, QCSkills
- Strong communication skills
- Project management
- Strategic planner
- Problem-solving skills
- Detail oriented
- Leadership qualities
- Highly organized
- Copywriting skills
- Analytical
- Results-driven
- Bynder (DAM)
- Canva
- Chat GPT (AI)
- Creatio
- Google Analytics
- Hubspot
- Mailchimp
- Monday
- MS office
- Sharepoint
- Smartsheet
- Teams
- Wordpress
- Wrike (PM tool)
- Strategic planning
- KPI tracking
- Campaign management
- Social media marketing
- SEO optimization
- Web analytics
- Customer acquisition
Accomplishments
- Organized 25 live demos through a webinar platform to boost product awareness and drive sales.
- Created new ways-of-working following Agile methodology for more efficient project management.
- Developed a full 360 tradeshow strategy.
- Developed a data-driven email marketing strategy for B2B and B2C audiences using CRM segmentation.
Languages
English
Native or Bilingual
French
Native or Bilingual
Personal Information
Title: Integrated Marketing Strategist
Timeline
Marketing Manager
MEDISCA
08.2023 - 09.2024
Marketing Manager
SIGVARIS GROUP
07.2022 - 07.2023
Digital Strategy & Media Relations Manager
RICHELIEU HARDWARE
03.2021 - 06.2022
Senior Marketing Coordinator
RICHELIEU HARDWARE
09.2015 - 03.2020
Assistant Product Manager – Decorative Hardware
RICHELIEU HARDWARE
04.2012 - 08.2015
Account Manager
DAC GROUP
03.2005 - 07.2011
B.A. - Sociology, marketing
Concordia University
Digital Marketing Certificate -
Concordia University
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