Verena Rentz
San Diego
Summary
Accomplished business leader with a proven track record of significantly increasing banquet revenue by 62%, improving process efficiency, and implementing effective timelines. Adept in team leadership, customer relationship management, and organizational skills. Catering sales professional with a robust background in developing and executing successful sales strategies to drive growth and enhance client engagement. Reliability and adaptability in dynamic environments have fostered strong team collaboration. Expertise in event planning and customer relationship management for exceptional service delivery.
Overview
12
12
years of professional experience
Work History
Director of Catering Sales
Hilton San Diego Bayfront
08.2021 - Current
- Increased local catering revenue by 62% over 4 years by developing new market segments
- Developing of new business plans, budgets, revenue goals, and forecasts for food and beverage items, menus, and room rentals
- Leading a team of sales professionals, overseeing management, training, and career development
Assistant Director of Events & Catering
Hilton San Diego Bayfront
05.2019 - 08.2021
- Exceeded hotel budget of $5 million in local catering revenue
- Led a team of 5, consistently exceeding personal revenue goals each quarter
- Conducted conferences and external sales presentations to secure group and local catering business
Assistant Director of Events & Catering (Events)
Hilton San Diego Bayfront
09.2016 - 05.2019
- Directed all aspects of large-scale events, maintaining strong client relationship and maximizing hotel revenue
- Planned meetings for up to 4000+ room nights and over $2.1 million in revenue for a single group
- Managed a team of 14, including Senior Event Managers, Event Managers, and Event Service Managers
Senior Event Manager
Hilton San Diego Bayfront
07.2013 - 09.2016
- Collaborated with clients and sales team to maximize conference revenue and client satisfaction
Education
Bachelor of Science - Hotel Management & Tourism
IBU
05.2020
Skills
- Leadership and Teamwork
- Relationship Building
- Revenue Generation
- Financial Management
- Social media marketing
- Client retention strategies
Timeline
Director of Catering Sales
Hilton San Diego Bayfront
08.2021 - Current
Assistant Director of Events & Catering
Hilton San Diego Bayfront
05.2019 - 08.2021
Assistant Director of Events & Catering (Events)
Hilton San Diego Bayfront
09.2016 - 05.2019
Senior Event Manager
Hilton San Diego Bayfront
07.2013 - 09.2016
Bachelor of Science - Hotel Management & Tourism
IBU
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