Verdafi Saeed

• Heading teams of 5 different departments, each with different roles and execution, leading teams of over 35 members and head of departments
• Increased annual sales to B2C suppliers including Metro, Hypermart (Carrefour), SPAR by 25% in 12 months year on year
• Initiated and supervised 2 new departments within span of 5 years including on-line presence for e-commerce based platforms.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.

• Created monetization techniques for 4 events per year, each event adding new event partners
• Initiate business opportunities for leadership development for middle and senior management through trainings and discussion based seminars.
• Created detailed sales presentations to communicate product features and market data
• Maximized customer retention by resolving issues quickly

• Acknowledged for continuous growth in sales quota YoY
• Marketing and promotions for Pakistan vs Australia and New Zealand in UAE in 2014
• Responsible for execution of ICC Cricket WorldCup 2015 launch event
• Part of team that has grossed highest numbers for ICC Cricket WorldCup 2015 for Tensports Pakistan
• Executed and coordinated for promotions relating to ICC Cricket WorldCup 2015 for Tensports Pakistan
• Spear headed sales for digital media for IPL 2016 over Tensports application and web
• First member to close business deal for digital assets.

• Acknowledged for consistent growth of Masala despite 50% reduction in terms of revenue to be allocated to cooking genre
• Significantly enhanced revenue, episodes and deliverables for first time in 5 years through sale/ implementation of 'Unilever's Food Solution Chef of the Year 2013'
• Generated highest sales for event through organization of Family Festival in Lahore under brand name of Masala
• Played key role in design and presentation of pricing and Fixed Point Chart for Hum Sitaray, (formerly known as Hum2)
• Spearhead business operations of only public limited television channel with shares being traded in Karachi Stock Exchange including Masala TV and Hum Sitaray with publications like (Masala Magazine, G.L.A.M Magazine, Newsline, PBCW Catalogue and Ranker Supplement)
• Provide leadership to team of 15 members in accomplishment of business targets
• Function as member of Senior Management team involved in finalization of events and closing turnkey based deals
• Collate market intelligence on competition and other market trends for reengineering/ restructuring of business strategies.

• Instrumental in sale of Ramadan and Eid Transmission for the first time over CNBC Pakistan in 7 years existence in Pakistan
• Accomplished regional revenue growth of 100+ % in the first year of joining the organization
• Acknowledged for maximizing penetration of the channel and introduction of new clients aired for the first time over the channel
• Enhanced client base by 30% through successful turnaround of missing/ inactive clientele.

• Accomplished 40% business volume within 3 months of joining the channel
• Bagged the pitch of Nokia - 5130 launch against 3 major music channels resulting in biggest business deal of 3 month campaign on AAG TV
• Instrumental in implementation of idea of on-ground/ on-screen activation & production, 'Car Drifting Competition'
• (One of its kind event organized by any music channel)
• Generated business worth PKR 10m on a major content property, 'AAG ALIVE 2009'
• 11 hours LIVE concert with 19 artists from the Pakistani music industry
• Implemented show with Dutch Music Icon (Imran Khan) with exposure through mediums other than AAG TV.

Verified from World Education Services