Assisted in creating and executing social media campaigns to increase brand awareness. Developed content for various social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat.
Edited video content using Adobe to match creative briefs while ensuring final projects met quality standards and were delivered on schedule.
Collaborated with other members of the creative team to ensure that all video content was consistent with established brand standards.
Treasurer and Promotions Director
York University - Film Students Association
Toronto, ON
08.2020 - 04.2024
Created quarterly and annual budgets to support organizational needs and expenses, ensuring efficient resource allocation and cost control.
Accurately reconciled accounts with statements and invoices on monthly basis
Demonstrated strong analytical skills by investigating and resolving discrepancies identified during monthly account reconciliations.
Undergraduate Research Assistant
York University
Toronto, ON
09.2022 - 09.2023
Took active initiatives in the research project under the guidance of Superior Film and Cinema faculty members.
Supported principal investigators during research into Film Institutes and Organizations, their backgrounds and origins and LGBTQ+ and BIPOC inclusivity and representation in Cinema.
Accurately reported the research findings by preparing reports, presentations and articles using Microsoft Office Suite.
Director of Promotions
Winters College Council - York University
Toronto, ON
09.2021 - 06.2022
Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
Developed and implemented promotional campaigns to increase brand awareness.
Created and managed budget plans for promotional activities.
Education
BFA - Film Production
York University
Toronto, ON
05.2024
High School Graduate - Commerce And Business Administration
Queen Mary's School
Delhi, India
04.2019
Associate of Arts - Graphic Design
California Institute of Arts
Skills
Extensive experience with Adobe Creative Suite - Premiere Pro, Illustrator, InDesign, After Effects, Lightroom and Audition
Avid media composer and Pro tools proficiency
Proficient in Canva and Microsoft suite
Time Management
Multitasking and Organization
Verbal and Written Communication
Strong Background in Cinema/Film and Business Administration
<ul><li>Worked across multiple levels of a complex content ingestion system over a 10-year span</li><li>Improved system performance by streamlining data retrieval and backend operations</li><li>Standardized data ingestion protocols, enhancing accuracy across geographic and topical datasets</li><li>Implemented client-facing dashboard features previously underutilized, making them standard practice</li><li>Integrated third-party tools to overcome content access restrictions and expand curation capabilities</li><li>Applied deep understanding of Google search logic to maximize content quality and relevance</li><li>Analyzed and explained system behavior to internal stakeholders and clients to improve transparency</li><li>Developed training protocols for content moderation and system maintenance, enabling week-long onboarding cycles</li><li>Managed a team of 12 moderators over four years, optimizing workflows to support high-volume data pulls</li><li>Coordinated with operations and account teams to assess client requests, troubleshoot issues, and develop solutions</li><li>Conducted honest, strategic discussions with clients and leadership to align requests with system limitations and business goals</li><li>Maintained detailed process documentation to support organizational memory, training, and accountability</li><li>Completed college-level coursework in survey and process writing; applied principles to workplace efficiencies</li><li>Self-taught in multiple platforms including sound and video editing software, media production software</li><li>Proficient in Microsoft Office Suite, Google Workspace, and a range of productivity and curation tools</li></ul> at Futuri Media<ul><li>Worked across multiple levels of a complex content ingestion system over a 10-year span</li><li>Improved system performance by streamlining data retrieval and backend operations</li><li>Standardized data ingestion protocols, enhancing accuracy across geographic and topical datasets</li><li>Implemented client-facing dashboard features previously underutilized, making them standard practice</li><li>Integrated third-party tools to overcome content access restrictions and expand curation capabilities</li><li>Applied deep understanding of Google search logic to maximize content quality and relevance</li><li>Analyzed and explained system behavior to internal stakeholders and clients to improve transparency</li><li>Developed training protocols for content moderation and system maintenance, enabling week-long onboarding cycles</li><li>Managed a team of 12 moderators over four years, optimizing workflows to support high-volume data pulls</li><li>Coordinated with operations and account teams to assess client requests, troubleshoot issues, and develop solutions</li><li>Conducted honest, strategic discussions with clients and leadership to align requests with system limitations and business goals</li><li>Maintained detailed process documentation to support organizational memory, training, and accountability</li><li>Completed college-level coursework in survey and process writing; applied principles to workplace efficiencies</li><li>Self-taught in multiple platforms including sound and video editing software, media production software</li><li>Proficient in Microsoft Office Suite, Google Workspace, and a range of productivity and curation tools</li></ul> at Futuri Media