VARGHESE K RAJU
109 Georgia Drive, Stephenville,Canada
Summary
Results-driven Sales Management Professional with 15+ years of experience in revenue growth, sales optimization, and team leadership. Skilled in data analytics, AI-driven insights, and strategic planning to drive market expansion and operational efficiency. Adept at developing sales strategies, fostering client relationships, and exceeding targets in competitive markets.
Overview
18
18
years of professional experience
Work History
Director of Sales
WILMAX ENGLAND
Dubai, UAE
12.2021 - 12.2022
- Led sales strategy, target setting, and market expansion across MEA, GCC, the Indian Subcontinent, and Africa, identifying new opportunities, and optimizing revenue growth.
- Managed and coached sales teams, developed go-to-market plans, collaborated with product and marketing teams, and implemented sales systems to enhance performance.
- Conducted market analysis, built customer relationships, streamlined forecasting, and successfully expanded operations into the UAE, Oman, Bahrain, Kuwait, Qatar, India, Sri Lanka, the Philippines, and Brazil.
Regional Sales Manager
KAHLA PORZELLAN GMBH
Dubai, UAE
11.2016 - 11.2019
- Market Expansion & Distribution Management – Managed sales, exports, and distributor networks across the Middle East, GCC, and Indian Subcontinent. Identified new business opportunities, developed market entry strategies, and optimized distributor performance to drive growth and profitability.
- Client Relations & Revenue Growth – Built and maintained strong relationships with clients, distributors, and key accounts. Conducted meetings, presentations, and negotiations to secure profitable deals while positioning Kahla as a premium 'Made in Germany' brand.
- Sales Strategy & Performance Tracking – Prepared proposals, pricing strategies, and data-driven reports using Advanced Excel and Power BI. Participated in trade shows and industry events to enhance brand visibility and expand the business network.
Area Sales Manager
RAK Porcelain LLC
Ras Al Khaimah, UAE
10.2013 - 11.2019
- Global Sales & Client Management – Presented and sold RAK Porcelain products worldwide, managing 130+ distributors across South America, India, and the subcontinent. Built strong relationships with Chefs, F&B Managers, and corporate clients, negotiating agreements and securing special project rates.
- Market Expansion & Business Development – Identified and developed new market opportunities, replaced inactive distributors, and expanded global reach. Led product presentations, trade shows, and exhibitions, driving brand visibility in luxury hospitality.
- Sales Strategy & Performance Tracking – Created sales forecasts, reports, and performance dashboards using Advanced Excel and Power BI. Provided market insights to senior management while coordinating cross-functional teams to ensure sales execution and customer satisfaction.Part of the RAK Ceramics Group, a $15 billion company
Retail Operations Manager UAE/ OMAN
Jupiter Electronics Co LLC
Dubai, UAE
03.2008 - 09.2013
- Led & Managed Operations: Supervised a team of 21, including 6 Showroom Managers and 15 Outlet Executives, overseeing retail operations for 21 outlets across UAE under the M-ONE project. Managed key accounts (Al-Manama, Safeer Group, LULU, Ansar Mall), executed new store openings, and ensured 100% SOP compliance.
- Sales & Performance Optimization: Monitored daily sales metrics, implemented data-driven forecasting, and coached teams to maximize productivity. Managed inventory control, liquidation of aging stock, and ensured optimal product display while driving brand promotions and product launches.
- Achievements & Growth: Achieved the lowest staff attrition rate, promoted to Area In-Charge for outstanding performance, and recognized as Outstanding Performer for 3 consecutive years. Successfully managed AED 2M+ average monthly turnover across 21 stores while maintaining ISO standards and executing sales promotions.
Area Sales Manager
Bharti Airtel Ltd
Kochi, India
07.2007 - 02.2008
- Managed a sales force of 8 PBAs (Distributors), 6 DSAs, 2 TSOs, 23 FOS, and 12 CREs, serving 3,500+ customers while driving acquisition, revenue growth, churn management, and customer retention.
- Led daily performance analysis, market assessments, and corrective actions on inactive, suspended, and churned accounts to optimize sales efficiency and align with the Annual Operating Plan.
- Conducted regular team meetings and field visits, ensuring sales targets, distributor operations, and market strategies aligned with organizational objectives.
Territory Officer
Hindustan Unilever Ltd
Kochi, India
12.2006 - 07.2007
- Managed the Direct Sales channel for the Water division in Kerala, overseeing operations across three zones and developing strong relationships with Key Service Providers (KSP).
- Led, trained, and motivated a team of 45 sales executives, consistently achieving and exceeding sales targets through strategic planning, performance evaluations, and promotional activities.
- Recognized as the top-performing sales manager in Kerala for four consecutive months, driving significant revenue growth and market share expansion through effective team management and stakeholder relationships.
Sales Officer NR/ Investments
HDFC Bank
Kochi, India
12.2004 - 12.2006
- Headed the Direct Sales channel for NRI and Investment products across 6 branches in Ernakulam, developing strong relationships with branch managers and fostering the growth of the branch-banking channel.
- Led a team of 6 Team Leaders and 45 Sales Executives, providing training, motivation, and performance monitoring to consistently meet and exceed sales targets.
- Analyzed sales data, developed strategies, and organized daily sales meetings, focusing on productivity, quality, and profitability, with an emphasis on key product promotions and ATM activities.
Education
CISCP & CISCM -
IPSCMI
Dubai, USA01.2014
Master of Business Administration - Marketing Management
IIBMS
India01-2010
B.Com - Computer Applications
M. G University
Kerala, India01.2004
Skills
- Market strategy and research
- Team Leadership & Management
- Business development
- Sales & Marketing
- Power BI
- Data analysis
- Retail Operations
- Relationship Management
- Time Management
- Negotiation Skills
- Opportunity realization
- Risk assessment
- Blockchain Expert
- Crypto enthusiast
Languages
- English, Bilingual or Proficient (C2)
- Malayalam, Bilingual or Proficient (C2)
- Hindi, Advanced (C1)
- Arabic, Beginner (A1)
Personal Information
- Date of Birth: 10/04/82
- Driving License: Holding valid CANADA DRIVING LICENSE
- Marital Status: Married
Additional Information - References
Available on request
Languages
English
Professional
Hindi
Professional
Malayalam
Native/ Bilingual
Timeline
Director of Sales
WILMAX ENGLAND
12.2021 - 12.2022
Regional Sales Manager
KAHLA PORZELLAN GMBH
11.2016 - 11.2019
Area Sales Manager
RAK Porcelain LLC
10.2013 - 11.2019
Retail Operations Manager UAE/ OMAN
Jupiter Electronics Co LLC
03.2008 - 09.2013
Area Sales Manager
Bharti Airtel Ltd
07.2007 - 02.2008
Territory Officer
Hindustan Unilever Ltd
12.2006 - 07.2007
Sales Officer NR/ Investments
HDFC Bank
12.2004 - 12.2006
CISCP & CISCM -
IPSCMI
Master of Business Administration - Marketing Management
IIBMS
B.Com - Computer Applications
M. G University
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