Summary
Overview
Work History
Education
Skills
Personal Information
Awards
Timeline
Intern
Vanshi Gupta

Vanshi Gupta

Langley,BC

Summary

Having worked with few highly professional media organizations and agencies, I am cognizant about the work environment an organization and an agency follows. I accept with pleasure the challenges and goals that the organization could assign me, with good handle of the interpersonal relationships, ability to work in teams, ability to work under high pressure, to solve problems efficiently and achieve the goals set by the company and my work group. I credit myself with the ability to bring fresh and honest perspective to the table, adding the best possible value to my account and clients. Have superior communication skills, both internal and client-facing. Strong relationship management, organizational and project management skills

Overview

7
7
years of professional experience

Work History

Campaign Manager - Programmatic Media

GroupM
11.2022 - 12.2023
  • Enhanced campaign performance by developing and implementing targeted marketing strategies.
  • Managed multi-channel campaigns for increased brand visibility and customer engagement.
  • Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
  • Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.

Sr. Associate - Programmatic Media

Publicis Media (Global Hub)
04.2021 - 08.2022

Sr. Executive - Programmatic Media

Phd Media -Omnicom Media
11.2019 - 04.2021

Associate - Ad Operations

Exponential Interactive
07.2018 - 10.2019

Management Trainee

Dentsu Isobar
09.2016 - 03.2018

Trainee - Social Media

Ogilvy and Mather
07.2016 - 09.2016

Education

Masters in Media Governance -

Centre for Culture Media & Governance (CCMG), Jamia Millia Islamia, Delhi
01.2016

Bachelor of Journalism & Mass Communication -

Jagannath International Management School, Guru Gobind Singh Indraprastha University(IP), Delhi
01.2014

12th - CBSE (PCM)

Delhi Public School, Vasant Kunj
01.2010

10th - CBSE

Delhi Public School, Vasant Kunj
01.2008

Skills

  • Passed AdWords Fundamental Assessment
  • Knowledge about software like Page-maker, Quark Express, Coral Draw, Photoshop, Power-Point and Ms Excel
  • Completed 1st level in Spanish from Instituto Cervantes, New Delhi
  • Completed courses on DV 360, Meet Google Ad Manager, Build Inventory and ad units, Boost your active view with Ad Manager, Explore programmatic capabilities in Google Ad Manager

Personal Information

Date of Birth: 07/07/92

Awards

  • Worked as a volunteer at the International Conference 2015 held at JamiaMilliaIslamia.
  • Secured many participation prizes of dance, craft and drawing, painting contests
  • Awarded with scholar badges for meritorious performance in academics
  • Secured first prize in dance competition at the Interschool Competition
  • Actively involved in video conference in the discussions regarding social media with Professor Daniel Drache and students of York University.
  • Conducted focus group discussions for issues of minority and their representation in media and issues of Privacy and Surveillance on Facebook (2015)
  • Did Content Analysis of Political Advertisements during the Lok Sabha Elections 2014 and Delhi Elections 2015(2015)
  • Did a project on framing of tweets on Vyapam Scandal

Timeline

Campaign Manager - Programmatic Media

GroupM
11.2022 - 12.2023

Sr. Associate - Programmatic Media

Publicis Media (Global Hub)
04.2021 - 08.2022

Sr. Executive - Programmatic Media

Phd Media -Omnicom Media
11.2019 - 04.2021

Associate - Ad Operations

Exponential Interactive
07.2018 - 10.2019

Management Trainee

Dentsu Isobar
09.2016 - 03.2018

Trainee - Social Media

Ogilvy and Mather
07.2016 - 09.2016

Masters in Media Governance -

Centre for Culture Media & Governance (CCMG), Jamia Millia Islamia, Delhi

Bachelor of Journalism & Mass Communication -

Jagannath International Management School, Guru Gobind Singh Indraprastha University(IP), Delhi

12th - CBSE (PCM)

Delhi Public School, Vasant Kunj

10th - CBSE

Delhi Public School, Vasant Kunj
Vanshi Gupta