Dynamic retail leader with a proven track record at Monaghan Golf Group, excelling in inventory management and vendor relations. Expert in driving brand growth through innovative marketing strategies and exceptional customer service. Adept at analyzing sales data to inform decisions, fostering team collaboration, and enhancing operational efficiency.
Hi, I’m
Vanessa Salomons
Langley,Canada
Summary
Overview
25
years of professional experience
Work History
Monaghan Golf GroupBritish Columbia, Canada
Director of Retail
06.2016 - 05.2025
Job overview
- Managed purchasing and inventory processes, including price benchmarking and bulk procurement.
- Conducted daily store visits to ensure compliance with company standards and enhance customer service.
- Coordinated visual merchandising across multiple locations to optimize product presentation.
- Maintained supplier relationships to guarantee timely product delivery.
- Analyzed sales data to uncover trends in consumer buying patterns.
- Negotiated vendor contracts to secure competitive merchandise pricing.
- Created budgets, monitored expenses, and identified cost-saving opportunities.
- Oversaw management of Ecommerce Division, including development and maintenance of Shopify website.
G&G Golf CompanyLangley, Canada
Brand Manager
08.2015 - 03.2016
Job overview
- Ensured product lines resonated with current and potential customers.
- Managed sales across distribution channels to drive brand growth.
- Analyzed brand strength to assess competitive advantage and industry standards.
- Developed relationships with Big Box Retail, independent retailers, and key green grass accounts.
- Oversaw comprehensive marketing strategies across print, web, and social media platforms.
- Organized trade shows and conferences to elevate brand awareness in target markets.
- Maintained current knowledge of industry trends to inform branding activities.
- Managed budgets for marketing initiatives, including advertising and promotional events.
The Arbutus ClubVancouver, Canada
Retail and Marketing Manager
05.2012 - 07.2015
Job overview
- Rebuilt brand and business strategy for Pro Shop to enhance market presence.
- Executed online marketing initiatives for retail operations to increase visibility.
- Managed corporate sales and specialty services to expand membership offerings.
- Conducted POS cleanup and SWOT analysis to assess annual business performance.
- Developed new purchase plans and improved product availability for better service.
- Revamped inventory controls and management processes to optimize efficiency.
- Planned promotions and marketing campaigns to drive business growth.
- Researched emerging digital marketing technologies to identify innovative strategies.
Shaughnessy Golf and Country ClubShaughnessy, Canada
Retail/Marketing Manager
01.2008 - 05.2012
Job overview
- Retail Purchaser/Buyer for 1 million dollar in sales Golf Operation
- Retail Purchaser/Merchandiser/Marketer for the 2011 RBC Canadian Open
- Budget preparation for regular retail and special projects
- Scheduled and supervised team of 9 individuals including 7 CPGA Professionals
- Created and implemented sales incentives and goals for team
- Inventory management and control of both retail and Canadian Open operations
- Promotional planning and marketing for Golf Shop
- Social Media Representative for Canadian Open Operations (Tweet Tiger Campaign)
Mint Green Group
Outside Sales Representative
05.2007 - 01.2008
Job overview
- Served as B.C. Regional Representative for Mint Green Group's vendor lines, including MacGregor Golf and Puma Golf.
- Implemented 'Superior Service' initiatives to enhance existing account relationships.
- Achieved monthly and annual sales targets through strategic planning and execution.
- Assisted in executing 'Grow the Business' strategies across all product lines.
- Conducted market research and developed distribution plans for product lines.
- Facilitated merchandising and selling skills training for golf courses.
- Created 'Merch Me' program to optimize Mint Green Umbrella Lines at golf courses.
- Promoted company offerings at industry trade shows, engaging potential clients.
Golf Town
Assistant Manager
01.2004 - 05.2007
Job overview
- Managed big box retail sales operations, driving revenue growth and customer satisfaction.
- Implemented merchandising strategies for fashion, footwear, accessories, and store design.
- Oversaw inventory analysis and planning for softlines and hardlines categories.
- Conducted regular employee performance reviews to enhance team effectiveness.
- Supervised daily operations, including shift scheduling and duty assignments.
- Organized training sessions for new hires to ensure smooth onboarding.
- Performed HR duties, including Ceridian payroll management and budget oversight.
- Assisted in developing operational strategies to optimize efficiency.
Golf Canada
Merchandise and Event Coordinator
01.2002 - 01.2004
Job overview
- Administered business operations of RCGA Golf Centre, including driving range and academy programs.
- Oversaw merchandising for golf shop, managing inventory, promotions, and layout to enhance sales.
- Coordinated staff training for golf shop, delegating operational tasks to Apprentice Professionals.
- Assisted operations manager in aligning facility policies with budgetary requirements.
- Facilitated communication between vendors and suppliers for seamless event execution.
- Created promotional materials, including flyers and brochures, to support marketing initiatives.
- Monitored event budgets to ensure cost efficiency and adherence to financial targets.
Valley Ridge Golf Club
Event Coordinator
01.2000 - 01.2002
Job overview
- Achieved 45% increase in Christmas and meeting sales, and 50% increase in tournament sales for 2001 season.
- Coordinated full event management for tournaments and banquets, enhancing guest experiences.
- Ensured guest satisfaction through effective conflict resolution strategies.
- Executed sales and marketing initiatives via phone, employing diverse promotional strategies.
- Chaired event meetings to improve departmental communication and collaboration.
- Developed and prepared budgets for catering operations, ensuring financial accuracy.
- Managed team of 30 for functions, overseeing scheduling and contract compliance.
- Maintained organized database of contacts using software applications like MS Excel and Access.
Education
Mount Royal University
Diploma from Physical Activity and Sport Admin
06-1999
University Overview
Mount Royal University
Applied Degree from Athletic Therapy
06-1998
University Overview
University of Calgary
B/A from Sociology
06-1996
University Overview
Skills
- Event management and sports marketing
- Sponsorship and club management
- Customer service and experience
- Golf instruction and merchandising
- Marketing strategy and social media
- Sports management and ecommerce development
- Inventory and vendor management
- Sales analysis and promotional planning
- Team leadership and data-driven decisions
- Supplier relationship and merchandise planning
- Retail build-outs and ecommerce integration
Languages
English
Professional
French
Limited
Affiliations
Affiliations
- Yoga/Pilates
- Golf
- Skiing
- Figure Skating (Competitive)
- Personal Training
Accomplishments
Accomplishments
- Titleist Performance Institute Fitness Designation
- Can Fit Pro Fitness Designation
- NCCP Coaching Program Level 2
- OK Yoga for Children Certification
- Aromatherapy Certification
References
References
References available upon request.Timeline
Director of Retail
Monaghan Golf Group
06.2016 - 05.2025
Brand Manager
G&G Golf Company
08.2015 - 03.2016
Retail and Marketing Manager
The Arbutus Club
05.2012 - 07.2015
Retail/Marketing Manager
Shaughnessy Golf and Country Club
01.2008 - 05.2012
Outside Sales Representative
Mint Green Group
05.2007 - 01.2008
Assistant Manager
Golf Town
01.2004 - 05.2007
Merchandise and Event Coordinator
Golf Canada
01.2002 - 01.2004
Event Coordinator
Valley Ridge Golf Club
01.2000 - 01.2002
Mount Royal University
Diploma from Physical Activity and Sport Admin
Mount Royal University
Applied Degree from Athletic Therapy
University of Calgary
B/A from Sociology
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