Vanessa Rempel
London,ON
Summary
Insightful Digital Media & Communication Specialist with a background supporting online advertising campaigns, brand promotion, content creation & business Development. Diverse knowledge and expertise in various platforms and marketing strategies. Extensive experience creating original content & business strategies, while providing a high level of customer service.
Overview
12
12
years of professional experience
Work History
Business Development / Content Creator /Host
HerStories Co.
London, ON
03.2019 - 09.2021
- Developed and created the female driven TV show and brand, Her Stories on Rogers TV.
- Segment creation - Produced and actualized all content for the show.
- Sourced and managed all guest bookings and logistics.
- Implemented and managed all social media channels to promote the brand.
- Successfully generated advertising revenue around the Her Stories Co. brand.
Social Media Consultant
VersaBank
London, ON
11.2020 - 05.2021
- Analyzed social media campaigns and activities for effectiveness.
- Identified social media trends and developments to influence PR strategies.
- Analyzed and reported social media and online marketing campaign results.
- Represented company and brand while responding to social media inquiries.
- Planned and instituted social media marketing plan for VersaBank.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Boosted company's LinkedIn feed over 200% after improving content.
Business Development Manager / Content Creator
Diapers & Lipgloss Inc.
Waterloo, ON
04.2014 - 02.2019
- Successfully conceived and created one of the top Canadian parenting blogs/ Vlogs, including a TV show to support the brand.
- Achieved sales goals and service targets by cultivating and securing new customer relationships. Forged relationships with brands across North America.
- Worked with regional and national marketing and branding initiatives with clients to drive increased sales.
- Presented social media platforms, and potential video content opportunities to clients using dynamic presentations and practical case scenarios.
- Featured speaker at Parenting events across North America.
Business Development Manager
Stage & Screen Travel - Corporate Division of Flight Centre Inc.
Toronto, ON
07.2009 - 11.2012
- Negotiated and closed long-term agreements with new clients in Toronto territory.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Negotiated, prepared and signed contracts with clients.
- Applied consultative selling techniques to prospect senior management to close business.
- Devised effective marketing, sales and other promotional initiatives.
- Grew sales numbers by 100% through skilled sales support for new and existing customers.
Education
Music Theatre Performance
American Academy of Dramatic Arts
New York, New YorkBachelor of Arts - Film Arts
Vancouver Institute of Media Arts
Vancouver, BCSkills
- Marketing Strategy Development
- Business development and new business acquisition strategy
- Creative & critical thinker
- Out- of -box strategies with exceptional problem solving abilities
- Campaign Performance Tracking
- Strategic Marketing
- Brand Messaging
- Social Media Strategy
- Content Curation
- Strong and confident public speaking skills
Awards & Features
2015 K-W Oktoberfest Rogers Women of the Year Nominee - Nominated in 2015 for my contribution to Arts & Culture in the KW region.
Featured in the Grand Magazine
Cover - Media Maven 2016
Timeline
Social Media Consultant
VersaBank
11.2020 - 05.2021
Business Development / Content Creator /Host
HerStories Co.
03.2019 - 09.2021
Business Development Manager / Content Creator
Diapers & Lipgloss Inc.
04.2014 - 02.2019
Business Development Manager
Stage & Screen Travel - Corporate Division of Flight Centre Inc.
07.2009 - 11.2012
Music Theatre Performance
American Academy of Dramatic Arts
Bachelor of Arts - Film Arts
Vancouver Institute of Media Arts
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