Vanessa Lucarino
Fort Saskatchewan,AB
Summary
Dedicated Business Manager specializing in sales, team leadership, product education and relationship building. A proven history of increasing revenue, solidifying new clients & building successful teams resulting in maximized repeat business. Outstanding customer service skills with extensive knowledge of make-up, skincare and fragrances.
Overview
16
16
years of professional experience
Work History
Assistand Department Manager
London Drugs
01.2025 - Current
- Coach sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Work actively with management team to create daily and weekly sales plans based on weekly sales trends.
- Reconcile daily sales transactions to balance and log day-to-day revenue.
- Partner with merchandising team to plan and execute floor moves, merchandise placement, and overall sales set-up.
- Facilitate meetings to discuss progress and address challenges, keeping team aligned with department objectives.
- Analyze sales data to identify trends and adjust strategies accordingly, ensuring targets were consistently met.
- Collaborate with the department manager to develop and implement strategic plans for growth and improvement.
- Coordinate staff schedules, ensuring adequate coverage during peak hours and minimizing labor costs.
- Develop training materials to enhance team skills, raising department's overall performance.
Beaute Specialist
Chanel
10.2021 - 10.2024
- Managed the Chanel Beauty & Fragrance counter within Shoppers Drugmart Beauty Boutique
- Used Chanel selling skills such as gestures, le geste and story-telling to engage with clients during consultations and enhance their Chanel experience
- Trained Shoppers Drugmart cosmetic staff on all Chanel products
- Organized event details in conjunction with the territory and store managers, ensuring promotions and special events are executed effectively and successfully
- Responsible for ordering all Chanel stock and collateral merchandise
- Had successfully doubled monthly sales targets
Business Manager
Chanel
09.2017 - 10.2021
- Produced and analyzed weekly sales reports, KPI's, implemented corrective action plans and
streamlined sales process
- Maximized profit by effectively overseeing time and resources to meet sales goals
- On-boarded Chanel BA's & counter managers from surrounding stores to ensure individuals were
equipped with the brand's Art of Selling technique
- Responsible for comprehensive planning and execution of store events to drive traffic, build
engagement and community through influencer and corporate events
- Ensured daily use of DBR, Business Planner and client files were maintained
- Assisted Chanel's Territory Trainer with planning and conducting product seminars
- Collaborated in the selection and interview process of Beauty Advisors, counter managers and
demo's
- Developed strong relationships with competitor cosmetic associates throughout the department to maximize sales through cross selling
Counter Manager
Clinique
08.2016 - 09.2017
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Managed inventory to ensure adequate stock levels and timely replenishment.
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Recommended, selected and helped locate or obtain specific merchandise based on customer needs and desires.
- Performed all stock keeping processes and assisted in replenishing all items as per company policy.
- Analyzed sales trends to make informed decisions on promotional activities and product offerings.
Fashion Manager
Art Knapp
06.2012 - 05.2016
- Promoted to the Hudson's Bay company to manage a larger volume counter
- Achieved sales goals and business objectives by motivating staff and promoting product lines
- Partnered with Shoptique's to create Art Knapp's first E-Commerce store
- Hired, trained and supervised fashion sales associates
- Reviewed inventory and sales records, tracked trends and reported on activities to store owner
- Assisted with seasonal buying meetings to select inventory for the department
Swimming Instructor
City of New Westminster Parks & Recreation
01.2009 - 09.2015
- Gathered, organized and input information into digital database
- Tracked and analyzed weekly sales reports, KPI's, implemented corrective action plans and streamlined sales process
- Maximized profit by effectively overseeing time and resources to meet sales goals
- On-boarded Chanel BA's & counter managers from surrounding stores to ensure individuals were equipped with the brand's Art of Selling technique
- Responsible for comprehensive planning and execution of store events to drive traffic, build engagement and community through influencer and corporate events
- Ensured daily use of DBR, Business Planner and client files were maintained
- Assisted Chanel's Territory Trainer with planning and conducting product seminars
- Collaborated in the selection and interview process of Beauty Advisors, counter managers and demo's
- Developed strong relationships with competitor cosmetic associates throughout the department to maximize sales by cross selling
- Provided day-to-day supervision of Sears cosmetic counter staff and operations
- Planned performance goals for BA's inclusive of sales, consultation, AUS & IPT targets
- Provided ongoing training/coaching to BA's and other sales associates including weekly one-on-one meetings
- Organized successful promotions and in store events in collaboration with the Beauty Advisors and store management
- Monitored inventory status, ensuring stock levels were properly maintained
- Achieved all yearly Gift With Purchase targets
Education
Diploma - Recreational Management
Langara College
Vancouver, BCHigh School Diploma -
Archbishop Carney Secondary
Port Coquitlam, BC06.2009
Skills
- Complaint resolution
- Scheduling
- Technical support
- Coordination
- Retail store support
- Order fulfillment
- Critical thinking
- Time management
- Customer relationship management (CRM)
- Email management
- Verbal and written communication
- Problem-solving
- Promotional support
- Executive management support
- Microsoft Excel
- Retail sales customer service
- Professional telephone demeanor
- Staff education and training
- Administrative support
- Sales expertise
- Account management
- Adaptive team player
- Client relations
- Creative problem solving
- High-energy attitude
- Promotional strategies
- Team management
- Employee motivation
- Performance coaching
- Vendor management
- Customer service
- Teamwork and collaboration
- Multitasking
- Prioritizing and planning
- Team building leadership
- Excellent communication
- Organizational skills
- Adaptability and flexibility
- Time management abilities
Languages
English
Italian
Timeline
Assistand Department Manager
London Drugs
01.2025 - Current
Beaute Specialist
Chanel
10.2021 - 10.2024
Business Manager
Chanel
09.2017 - 10.2021
Counter Manager
Clinique
08.2016 - 09.2017
Fashion Manager
Art Knapp
06.2012 - 05.2016
Swimming Instructor
City of New Westminster Parks & Recreation
01.2009 - 09.2015
High School Diploma -
Archbishop Carney Secondary
Diploma - Recreational Management
Langara College
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