Vanessa Butera
Etobicoke,Ontario
Summary
Creative content writer with an extensive background in marketing, SEO, and editing. Expertise in crafting catchy and compelling content that enhances brand presence and speaks to target audiences. Committed to team collaboration and trend forecasting.
Overview
5
5
years of professional experience
Work History
Creative Content Writer
New Directions Aromatics
Mississauga, Ontario
02.2022 - 02.2026
- Developed engaging and informative content for newdirectionsaromatics.com, including blog posts, product pages, emails, social media, brochures, and market reports.
- Played a critical role in launching the new website in the final quarter of 2024.
- Strategized with the marketing team to achieve brand goals.
- Utilized SEO techniques to increase brand discoverability and web traffic.
- Researched industry trends via SPATE's AI market research platform.
- Edited and proofread content prior to publication to maintain consistency and quality.
- Repurposed existing content into different formats that reflect industry needs.
- Delivered high-quality, insightful, and entertaining written content while meeting tight deadlines.
Journalist
Onside Media
Toronto, ON
12.2020 - 02.2022
- Wrote compelling articles for online publication to attract diverse readership.
- Developed and pursued stories independently and for assignment, covering a range of topics and events.
- Conducted interviews with small and large business owners across Canada to bring their story to life.
- Researched and reached out to unique businesses for news articles and features.
- Maintained connections with public relations contacts, providing exemplary sources for news stories.
- Posted regularly on social media to drive audience engagement and boost article visibility.
Education
Bachelor of Arts - English Literature
York University
Toronto06.2018
Skills
- Content creation
- Copywriting
- Editing skills
- Search engine optimization (SEO)
- Trend analysis
- AI integration
- Collaborative teamwork
- Adaptability
References
References available upon request.
Timeline
Creative Content Writer
New Directions Aromatics
02.2022 - 02.2026
Journalist
Onside Media
12.2020 - 02.2022
Bachelor of Arts - English Literature
York University