Vanessa Arellano
Vancouver,BC
Summary
Innovative professional skilled in creating and implementing marketing strategies, utilizing market research to identify customer needs. Expertise across digital marketing campaigns, public relations, social media and event planning. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
9
9
years of professional experience
Work History
Marketing Director
Book It International Education
06.2023 - Current
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
Commercial Manager
Eleva Group
04.2020 - 05.2023
- Achieved growth targets by devising creative promotional campaigns designed to attract new clients while retaining existing customers.
- Led cross-functional teams to successfully execute high-impact projects, improving company performance.
- Designed innovative solutions to complex business problems, resulting in improved customer satisfaction levels.
Social Media Manager
Mer Social Club
01.2019 - 03.2020
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Customer Service Sales Specialist
MAC Cosmetics
04.2015 - 12.2018
- Enhanced customer satisfaction by addressing and resolving complex issues promptly.
- Boosted sales revenue by identifying customer needs and recommending appropriate products.
- Developed strong client relationships for increased loyalty and repeat business.
- Utilized CRM software to manage customer interactions, track progress, and maintain detailed records of transactions.
Education
Certificate - Facebook Ads + Google Ads
Tec Milenio University
Mazatlán, Sin.05.2021
Certificate - Marketing And Sales
Tec Milenio University
Mazatlán, Sin.04.2020
Certificate - Digital Marketing Certificate
Universidad Del Valle De Mexico
Guadalajara, Jal01.2019
High School Diploma -
Tec Milenio University
Guadalajara, Jal08.2015
Skills
- Campaign Development
- Content Creation
- Creative Direction
- Marketing Analytics
- Digital Marketing
- Customer Segmentation
- Sales expertise
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Marketing Director
Book It International Education
06.2023 - Current
Commercial Manager
Eleva Group
04.2020 - 05.2023
Social Media Manager
Mer Social Club
01.2019 - 03.2020
Customer Service Sales Specialist
MAC Cosmetics
04.2015 - 12.2018
Certificate - Facebook Ads + Google Ads
Tec Milenio University
Certificate - Marketing And Sales
Tec Milenio University
Certificate - Digital Marketing Certificate
Universidad Del Valle De Mexico
High School Diploma -
Tec Milenio University
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