Vanessa Arbelaez

• Create social media content to increase engagement with customers.
• Created social media marketing strategies and oversaw management of accounts. Such as: Instagram, Facebook, Youtube, LinkedIn, Twitter and Tiktok.
• Supported SEO initiatives to improve content, keywords and branding with SemRush
• Created, wrote and formatted weekly newsletters/blogs for external users.

Achieved 20k Followers on Instagram in 3 months and 40k Tiktok Followers in 2 months.

Reaching videos on Instagram up to 950k views and 860k views on Tiktok.

• Developed and implemented strategic social media marketing plans.
• Posted new content for products and services when managing marketing and release calendars.
• Followed trends in industry and target genre to capitalize on emerging trends.
• Create content for Instagram, Facebook, Tiktok and Youtube. Edited and proofread written pieces prior to publication.

Instagram 160K followers and rich more than 5.9 millions views on one video.

Tiktok 90K followers and rich more than 4 million views on one video.

• Created social media strategies to increase sales and brand awareness across multiple platforms.
• Tracked social media metrics to determine audience growth rate, volume and reach.
• Developed and implemented strategic social media marketing plans.
• Cultivated influencer and blogger outreach program to build active brand ambassador network.
• Develop influencer advertising campaigns and reach out to influencers who meet the criteria for projects, manage the work they do and help them succeed and get viral.
• Achievements: Four months, we managed to expand our Instagram following by 50k. Influencer department gave us good results, in November alone, our track sales reached an impressive $823,000.