Valerie Ortega
Fontana
Summary
Merchandise leader with extensive experience at American Eagle Outfitters, specializing in visual merchandising and trend analysis to boost customer engagement. Bilingual in English and Spanish, skilled in team leadership and merchandise allocation, resulting in significant sales growth and improved operational efficiency. Proficient in Photoshop and video editing, capable of producing engaging promotional content.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Merchandise Leader
American Eagle Outfitters
Rancho Cucamonga
11.2022 - Current
- Streamlined daily operational procedures and conducted audits to improve management effectiveness.
- Monitored daily shipment flow of 330 merchandise units to sales floor and stockroom.
- Led team to optimize merchandise displays, enhancing customer engagement.
- Analyzed customer buying patterns and feedback to identify improvement opportunities.
- Examined sales trends to inform merchandising strategies and decision-making.
Social Media Assistant
Elena's Boutique
Fontana
06.2021 - 02.2022
- Drove sales growth by managing Instagram and TikTok accounts effectively.
- Produced, edited, and uploaded three to five in-house photos and videos weekly.
- Coordinated two to four pop-up shops annually with local businesses.
- Created promotional campaigns to enhance audience engagement and reach.
- Conducted competitor research on social media strategies for opportunity identification.
- Maintained organized calendar for events and promotions related to upcoming campaigns.
Education
Bachelor of Arts - Business Administration and Management
California State University
Fullerton, CA, USA05.2025
Skills
- Data-driven decision making
- Proficient in Photoshop and Canva
- Video editing with Final Cut Pro
- Visual merchandising
- Customer engagement strategies
- Team leadership
- Merchandise allocation
- Trend analysis
- Store layout design
Certification
Exhorter- Church of God- 2025
Timeline
Merchandise Leader
American Eagle Outfitters
11.2022 - Current
Social Media Assistant
Elena's Boutique
06.2021 - 02.2022
Bachelor of Arts - Business Administration and Management
California State University