VALERIE MENARD

• Assisted with setup of studio equipment and lighting for photo shoots.
• Main photographer for high school graduate photos.
• Photographed sports team photos.
• Edited images using Adobe Lightroom to create beautiful final photos for customers.
• Photo Booth setup and attendant.
• Developed and implemented email marketing campaigns to increase customer engagement.

• Designed print catalogs from concept to print.
• Managed multiple projects simultaneously while meeting tight deadlines.
• Edited and retouched images for various publications using Adobe Photoshop.

• Leverage proficiency in Adobe InDesign, Photoshop, Lightroom and Illustrator for design and photography needs.
• Video editing using Adobe Premiere Pro.
• Post content and images on all social media platforms.
• Develop, design, layout and produce variety of illustrations for brochures, banners, signs and more.
• Create Court Exhibits designs.
• Photographed special events, headshots and many shots of the Supreme Court in different seasons and times of the day.
• Crop, manipulate and perform color balance for final images.
• Set up camera equipment, lights, stands and tripods for shoots.
• Set up video and sound equipment for virtual meetings.
• Photo editing from raw images using Photoshop & Lightroom

Graphic Design portion:

• Created promotional banners for emails and website graphics.
• Locate and crop images sized for emails and web.
• Create storyboards of upcoming emails and present in a visual meeting to discuss with team and upper management. Make changes as needed and requested.
• Art direct photography when needing new or updated product shots for email and website purposes.

Email Marketing Specialist portion:

• Build out all emails/newsletters using the Dot Digital online platform.
• Assure proper information is entered and email is visually appealing.
• Add all links to products and article landing pages.
• Send out emails for testing and approval stages.
• Deploy and schedule upcoming emails to targeted segment lists per category.

Software used daily: Adobe Creative Suite (InDesign, Photoshop,

Illustrator) and Microsoft Office (Outlook, Excel, Word). Dot Digital online email platform.

• Created virtual samples of company logos on headwear and apparel.
• Worked on requested custom designs as well as creating ideas and unique decorations for new customers.
• Retracing logos from jpgs in illustrator for vector art needs.
• Modified existing logos to adapt to embroidery technical needs
• Branding all customer service documents, email templates, signatures & letterheads.
• Photograph products and photo touch ups as needed.

Software used daily: Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft Office (Outlook, Excel, Word).

• As part of a graphic design team in publications, my tasks were to develop catalog concepts according to products selected while conforming to Lee Valley publication and editorial design standards.
• Created visual mockups for concept meeting with product managers. From the results of that meeting I would then start building out the catalog pages while keeping it visually appealing and following the company brand standards.
• Worked with product photographers to develop shots that compliment the page layouts.
• Photo editing & clipping of image to create floats.
• Inputting final copy and processed images onto company database.
• As a Project Coordinators in Marketing & Communications (started this position November 2018), my tasks were to follow through with projects from beginning to end, creating schedules and booking meetings with all team members involved.
• "Kicked off" new products & projects while working with the Creative team, following up and forwarding any information to everyone involved and assuring projects met their deadlines.
• Coordinated many types of projects and working with different teams on a daily basis.

Software used daily: Adobe Creative Suite (InDesign, Photoshop,

Illustrator) and Microsoft Office (Outlook, Excel, Word, One Note).

• At this position I learned a lot about social media marketing and how to work with Google AdWords and understand Analytics.
• Updated or modifying floorplans according to changes needed.
• Created ads for online advertising and newspaper prints.
• Created books to showcase all home models including exterior view and floorplans along with info about each model.
• Updated the company website with new information and photos.
• Updated price lists and site maps for each Model Home location.

Software used daily: Adobe Creative Suite (InDesign, Illustrator, Photoshop). Wordpress for updating company website. Microsoft Office (Outlook, Excel, Word).

• As part of a small graphic design and marketing team, my tasks were mostly designing signs, brochures and misc marketing material
• I learned the basics of Dreamweaver and some web coding.
• Updated company website and adding new design elements.
• Created and updated company logos and branding.
• Data entry.
• Photographed products and minor photo editing.

Software used daily: Adobe Creative Suite (InDesign, Photoshop,

Illustrator) and Adobe Dreamweaver. Microsoft Office (Outlook, Excel, Word).