Valerie Lafferty

• Sold display and digital advertising to local businesses in Sonoma, Marin, Mendocino and Lake counties for business directories and internet platforms in 46 Northern California territories
• Provided personalized customer service to ensure clients purchase advertising packages best suited for their budget and goals. Played key role in all ad design
• Maintained over 200+ accounts and grew revenue 22%+ and achieved 98% account retention average yearly
• Boosted client retention rate by providing exceptional customer service and addressing concerns promptly.
• Exceeded sales targets consistently through careful planning and diligent follow-up with prospective customers.

Key Accomplishments

• Achieved Double Bonus Awards, Revenue, New Account and Account Retention Awards for exceeding all goals in 2014, 2016-2020, 2022 and 2023.

• Booked 800+ corporate events yearly, including conferences, local meetings, and social catering events, for Marin County hotel and conference center with 235 rooms
• Brought in average of $1M in business annually through outside sales, cold calling, networking and giving personalized tours to prospects
• Negotiates contracts and played key role in all facets of events, including menu planning, conference set-ups, entertainment bookings, staff oversight and pre-con meetings with clients, staff and ancillary personnel

Key Accomplishments

• Boosted weekly meetings of local groups 600% (from 2-12) via regular phone calls and personal visit, resulting in facility tours that won new business